Master of Project Management
The Master of Project Management offered by Swinburne University is a ...
Bachelor of Health Science / Bachelor of Media and Communication (Advertising)
Hawthorn
INTAKE: Jul & Feb
Program Overview
The Bachelor of Health Science / Bachelor of Media and Communication (Advertising) program at Swinburne University of Technology combines interdisciplinary studies in health sciences with specialized training in media and communication focused on advertising. It is designed for students interested in health communication, advertising strategies in healthcare, and public health advocacy through media channels.
Curriculum: The curriculum integrates core health science subjects such as anatomy, physiology, epidemiology, and health promotion with media and communication courses covering advertising principles, digital media strategies, creative advertising techniques, consumer behavior, and campaign planning. This dual qualification provides students with a comprehensive understanding of health issues and effective communication strategies in advertising and media contexts.
Research Focus: Students engage in research projects exploring topics such as health communication campaigns, advertising effectiveness in promoting health behaviors, media influence on public health perceptions, and ethical considerations in health-related advertising. The program emphasizes research methodologies, data analysis, and critical evaluation of media messages to inform health communication practices.
Industry Engagement: Swinburne University fosters strong industry connections with healthcare organizations, advertising agencies, media platforms, and public health agencies. Students benefit from industry placements, internships, and collaborative projects that provide practical experience in developing health-focused advertising campaigns, understanding regulatory frameworks, and engaging diverse audiences through effective communication strategies.
Global Perspective: The program incorporates a global perspective by examining international health communication strategies, cross-cultural advertising approaches, global health issues, and the role of media in shaping health behaviors and perceptions worldwide. Students explore global advertising trends, ethical challenges in health communication, and the impact of cultural diversity on advertising effectiveness in diverse global markets.
Location
Hawthorn
Score
IELTS 6
Tuition Fee
AUD 35960
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 with a minimum of 20 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Swinburne University offers a range of scholarships designed to assist international students in achieving their educational goals. These scholarships are awarded based on various criteria, including academic merit, financial need, and specific areas of study.
Swinburne International Excellence Scholarship: This merit-based scholarship recognizes outstanding academic achievements. It provides financial support to high-achieving international students pursuing undergraduate or postgraduate degrees.
Swinburne Sports Excellence Scholarship: Aimed at supporting talented athletes, this scholarship assists international students who excel in sports while pursuing their academic studies at Swinburne.
Swinburne Student Achievement Award: Recognizing not only academic achievements but also contributions to the community, this scholarship provides financial support and acknowledges a holistic approach to personal growth and success.
Government Scholarships: Swinburne University collaborates with various governments and organizations worldwide to provide scholarships and sponsorships for international students from specific countries. These opportunities vary by nation and are offered in conjunction with external partners.
Graduates of the Bachelor of Health Science / Bachelor of Media and Communication (Advertising) program from Swinburne University of Technology possess a unique blend of health science knowledge and communication skills tailored for careers in healthcare advertising, public health communication, and media advocacy.
Health Communication Specialist: Graduates can work as health communication specialists, developing and implementing communication strategies and campaigns that promote public health initiatives, raise awareness about health issues, and encourage healthy behaviors through advertising and media channels.
Advertising Account Executive: Graduates can pursue careers as advertising account executives in healthcare advertising agencies or media firms, managing client accounts, coordinating advertising campaigns, and developing creative strategies to effectively communicate health messages to target audiences.
Media Planner: Graduates can work as media planners, analyzing market trends, consumer behavior, and media consumption patterns to strategically plan advertising placements and media buys that maximize reach and impact for health-related campaigns and initiatives.
Digital Content Creator: Graduates can specialize in digital content creation, producing multimedia content such as videos, infographics, blogs, and social media posts that educate and engage audiences on health topics, promote health services, and support advertising campaigns.
Public Relations Manager: Graduates can work as public relations managers in healthcare organizations or public health agencies, managing media relations, crisis communications, and promotional activities to enhance organizational reputation and communicate health-related initiatives effectively.
Social Media Strategist: Graduates can specialize in social media marketing, developing social media strategies, managing platforms, and creating engaging content that promotes health awareness, drives community engagement, and supports advertising campaigns for healthcare brands or organizations.
Health Education Coordinator: Graduates can work as health education coordinators in community health centers, non-profit organizations, or government agencies, designing educational programs, workshops, and outreach activities that address public health issues and promote health literacy through targeted advertising and communication strategies.
Marketing Research Analyst: Graduates can work as marketing research analysts, conducting research on consumer behavior, market trends, and campaign effectiveness within the healthcare sector to provide insights and recommendations for optimizing advertising strategies and improving health communication efforts.
Campaign Manager: Graduates can manage advertising campaigns focused on health promotion, disease prevention, or healthcare services, overseeing campaign development, budget management, creative direction, and evaluation of campaign outcomes to achieve marketing objectives and impact public health outcomes.
Health Policy Advisor: Graduates can work in government agencies, advocacy organizations, or consulting firms, providing expertise on health communication strategies, policy development, and regulatory compliance related to healthcare advertising, public health campaigns, and health promotion initiatives.
