Master of Project Management
The Master of Project Management offered by Swinburne University is a ...
Bachelor of Media and Communcation / Bachelor of Business
Hawthorn
INTAKE: Jul & Feb
Program Overview
The Bachelor of Media and Communication / Bachelor of Business program at Swinburne University of Technology integrates key aspects of media studies with foundational business skills. It prepares students for careers in the rapidly evolving media industry by combining practical media training with essential business knowledge, equipping graduates to thrive in diverse roles across media organizations and beyond.
Curriculum: The curriculum offers a balanced blend of media and communication subjects such as digital media production, journalism, and strategic communication, alongside core business disciplines including marketing, management, and economics. This interdisciplinary approach enables students to develop a comprehensive understanding of media operations, audience engagement strategies, and business principles essential for effective management and innovation in media enterprises.
Research Focus: Students are encouraged to engage in research projects that explore contemporary media trends, consumer behavior, and digital innovation. The program fosters analytical skills and critical thinking through practical assignments and industry-linked projects, preparing students to navigate complex media landscapes and contribute to media innovation.
Industry Engagement: Swinburne University emphasizes strong industry connections, offering students opportunities for internships, industry placements, and collaborative projects with media organizations. This hands-on experience allows students to apply theoretical knowledge in real-world settings, build professional networks, and gain insights into industry practices and emerging technologies.
Global Perspective: The program incorporates a global perspective by exploring international media markets, cross-cultural communication, and global media trends. Students have opportunities to study abroad, participate in global exchange programs, or engage with international media professionals, enhancing their understanding of global media dynamics and preparing them for careers in a interconnected world.
Location
Hawthorn
Score
IELTS 6
Tuition Fee
AUD 34040
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 with a minimum of 20 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Swinburne University offers a range of scholarships designed to assist international students in achieving their educational goals. These scholarships are awarded based on various criteria, including academic merit, financial need, and specific areas of study.
Swinburne International Excellence Scholarship: This merit-based scholarship recognizes outstanding academic achievements. It provides financial support to high-achieving international students pursuing undergraduate or postgraduate degrees.
Swinburne Sports Excellence Scholarship: Aimed at supporting talented athletes, this scholarship assists international students who excel in sports while pursuing their academic studies at Swinburne.
Swinburne Student Achievement Award: Recognizing not only academic achievements but also contributions to the community, this scholarship provides financial support and acknowledges a holistic approach to personal growth and success.
Government Scholarships: Swinburne University collaborates with various governments and organizations worldwide to provide scholarships and sponsorships for international students from specific countries. These opportunities vary by nation and are offered in conjunction with external partners.
Graduates of the Bachelor of Media and Communication / Bachelor of Business program from Swinburne University of Technology possess a diverse skill set that opens up various career paths across media, communication, and business sectors.
Digital Media Manager: Graduates can pursue roles managing digital content and social media strategies for organizations, utilizing their understanding of media production and business marketing principles to engage audiences effectively.
Marketing and Communications Specialist: With expertise in both media and business, graduates can work in marketing agencies or corporate settings, developing integrated marketing campaigns, managing brand communications, and analyzing consumer behavior to drive business growth.
Media Producer or Director: Graduates can pursue careers in media production, overseeing the creation of multimedia content for television, film, online platforms, or corporate communications, leveraging their creative and managerial skills.
Public Relations Consultant: Graduates can work in PR agencies or corporate communications departments, managing media relations, crisis communications, and reputation management strategies, integrating media insights with business objectives.
Advertising Account Manager: Graduates can enter the advertising industry, working with clients to develop advertising campaigns, media buying strategies, and creative content that aligns with business goals and reaches target audiences effectively.
Market Research Analyst: With a strong foundation in media and business analytics, graduates can work as market researchers, analyzing market trends, consumer preferences, and competitor strategies to provide insights that inform business decisions.
Entrepreneurship and Media Start-ups: Graduates can leverage their combined expertise to launch their own media ventures, startups, or digital media platforms, applying innovative approaches to media production, marketing, and business management.
Corporate Communication Officer: Graduates can work within organizations to manage internal and external communications, develop corporate messaging, and coordinate media relations efforts, ensuring alignment with organizational goals and values.
Event Manager: Graduates can specialize in event management, coordinating corporate events, conferences, or media launches, applying their media production knowledge and business skills to create impactful and memorable experiences.
Digital Marketing Strategist: Graduates can specialize in digital marketing roles, developing strategies for SEO, SEM, content marketing, and online advertising campaigns, utilizing their understanding of media consumption patterns and business metrics.
