Bachelor of Media and Communcation / Bachelor of Business (Cinema and Screen Studies)

Hawthorn

 

INTAKE: Jul & Feb

Program Overview

The Bachelor of Media and Communication / Bachelor of Business (Cinema and Screen Studies) program at Swinburne University integrates media and business disciplines with a focus on cinema and screen studies. It is designed for students interested in media production, communication strategies, and business management within the context of film and screen media.

Curriculum: Students in this program engage with a diverse curriculum that combines foundational courses in media and communication with business subjects tailored to the entertainment and media industries. Courses cover areas such as digital media production, media law and ethics, business management, marketing for media, and cinematic theory. This interdisciplinary approach prepares students for roles spanning media production, marketing, distribution, and business management in the film and screen sectors.

Research Focus: Swinburne University emphasizes a research-intensive environment, encouraging students to explore innovative research topics at the intersection of media studies, business, and cinema/screen studies. Students have opportunities to participate in research projects that examine media consumption trends, business strategies in the entertainment industry, audience engagement with screen media, and more.

Industry Engagement: The program fosters strong industry connections through partnerships with media organizations, film studios, and business enterprises. Students benefit from guest lectures by industry professionals, internships, and industry projects that provide hands-on experience and networking opportunities. This engagement ensures students graduate with practical skills and industry insights essential for career readiness.

Global Perspective: Swinburne University promotes a global perspective through its diverse student body and international collaborations. Students can participate in study abroad programs, international internships, or collaborative research projects that broaden their understanding of global media markets and cultural influences on cinema and screen media.

Pollster Education

Location

Hawthorn

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

AUD 34040

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
  • TOEFL: Overall score of 79 with a minimum of 20 in each section.
  • PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

Swinburne University offers a range of scholarships designed to assist international students in achieving their educational goals. These scholarships are awarded based on various criteria, including academic merit, financial need, and specific areas of study. 

Swinburne International Excellence Scholarship: This merit-based scholarship recognizes outstanding academic achievements. It provides financial support to high-achieving international students pursuing undergraduate or postgraduate degrees.

Swinburne Sports Excellence Scholarship: Aimed at supporting talented athletes, this scholarship assists international students who excel in sports while pursuing their academic studies at Swinburne.

Swinburne Student Achievement Award: Recognizing not only academic achievements but also contributions to the community, this scholarship provides financial support and acknowledges a holistic approach to personal growth and success.

Government Scholarships: Swinburne University collaborates with various governments and organizations worldwide to provide scholarships and sponsorships for international students from specific countries. These opportunities vary by nation and are offered in conjunction with external partners.

Graduates of the Bachelor of Media and Communication / Bachelor of Business (Cinema and Screen Studies) program from Swinburne University are equipped with a versatile skill set that prepares them for various roles across the media, entertainment, and business sectors. 

Media Producer: Manage the production of films, television shows, or digital content, overseeing creative aspects and business strategies. Graduates can work for production companies, streaming platforms, or start their own production ventures.

Digital Marketing Specialist: Utilize knowledge of media consumption trends and business strategies to develop and implement digital marketing campaigns for media organizations, film studios, or entertainment brands.

Film Distribution Coordinator: Coordinate the distribution of films and screen media content, ensuring strategic placement across cinemas, streaming platforms, and international markets. This role involves managing licensing agreements, promotional activities, and audience outreach.

Media Relations Manager: Oversee media relations for entertainment companies, managing press releases, interviews, and media coverage. Graduates can work for film studios, media agencies, or public relations firms, enhancing brand visibility and reputation.

Content Strategist: Develop content strategies for media platforms, aligning business objectives with audience engagement goals. This role involves analyzing market trends, audience preferences, and content performance metrics to optimize content delivery and impact.

Entertainment Business Analyst: Analyze market trends and financial performance within the entertainment industry, providing insights and recommendations to stakeholders. Graduates can work for investment firms, studios, or market research agencies, evaluating the profitability of film projects and media investments.

Advertising Account Executive: Manage advertising campaigns for entertainment brands, coordinating creative development, media placement, and campaign execution. This role requires strong communication skills and a deep understanding of media planning and consumer behavior.

Film Critic or Reviewer: Apply critical analysis skills acquired through cinema and screen studies to review films, analyze cinematic techniques, and evaluate media content for publications, websites, or media outlets.


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