Master of Project Management
The Master of Project Management offered by Swinburne University is a ...
Bachelor of Design / Bachelor of Business
Hawthorn
INTAKE: Jul & Feb
Program Overview
Swinburne University’s Bachelor of Design / Bachelor of Business program combines creative design skills with essential business knowledge, offering students a comprehensive education to thrive in creative industries. This dual degree equips graduates with a unique blend of design thinking, strategic business acumen, and entrepreneurial skills necessary for diverse career paths in design management, marketing, innovation, and more.
Curriculum: The curriculum integrates core design principles with foundational business subjects, ensuring students develop a holistic understanding of both disciplines. Design courses cover areas such as visual communication, digital media design, user experience (UX) design, and design thinking methodologies. Business studies encompass marketing strategies, finance, project management, and entrepreneurship, providing practical skills to launch and manage creative ventures.
Research Focus: Swinburne emphasizes research-driven learning, encouraging students to explore innovative design solutions and business strategies. Research projects may focus on areas like sustainable design practices, consumer behavior analysis, market trends in creative industries, or digital innovation. Faculty guidance and industry partnerships support students in conducting meaningful research that addresses contemporary challenges and opportunities in the global marketplace.
Industry Engagement: The program fosters strong industry connections through guest lectures, workshops, and industry projects. Students collaborate with professionals and organizations in design studios, advertising agencies, startups, and multinational corporations. These engagements provide practical insights into industry practices, networking opportunities, and real-world project experiences that enhance students’ employability and readiness for professional roles.
Global Perspective: With a global outlook, Swinburne prepares students to navigate diverse cultural and market dynamics in the design and business sectors. Courses integrate international case studies, cross-cultural communication skills, and strategies for global market entry. Exchange programs and international internships further broaden students’ perspectives, equipping them with the cultural competence and strategic mindset needed to succeed in a competitive global environment.
Location
Hawthorn
Score
IELTS 6
Tuition Fee
AUD 35640
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 with a minimum of 20 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Swinburne University offers a range of scholarships designed to assist international students in achieving their educational goals. These scholarships are awarded based on various criteria, including academic merit, financial need, and specific areas of study.
Swinburne International Excellence Scholarship: This merit-based scholarship recognizes outstanding academic achievements. It provides financial support to high-achieving international students pursuing undergraduate or postgraduate degrees.
Swinburne Sports Excellence Scholarship: Aimed at supporting talented athletes, this scholarship assists international students who excel in sports while pursuing their academic studies at Swinburne.
Swinburne Student Achievement Award: Recognizing not only academic achievements but also contributions to the community, this scholarship provides financial support and acknowledges a holistic approach to personal growth and success.
Government Scholarships: Swinburne University collaborates with various governments and organizations worldwide to provide scholarships and sponsorships for international students from specific countries. These opportunities vary by nation and are offered in conjunction with external partners.
Graduates from Swinburne University's Bachelor of Design / Bachelor of Business program possess a versatile skill set combining creative design expertise with strategic business acumen. This dual degree prepares them for a wide range of rewarding career paths in creative industries, marketing, design management, entrepreneurship, and more.
Design Manager: Oversees design projects, ensuring creative excellence and alignment with business objectives. Design managers collaborate with cross-functional teams, manage budgets, and lead design strategy development for companies in various industries.
Marketing Specialist (Creative Industries): Develops and executes marketing campaigns that leverage design aesthetics and consumer insights. Marketing specialists in creative industries promote products, services, or brands through compelling visual storytelling and innovative digital strategies.
Digital Product Manager: Manages the development and enhancement of digital products, focusing on user experience (UX) design, functionality, and market appeal. Digital product managers collaborate with designers, engineers, and marketers to launch successful digital solutions.
Brand Strategist: Shapes brand identities, positioning, and communication strategies to differentiate businesses in competitive markets. Brand strategists integrate design principles with market research to create impactful brand experiences and foster brand loyalty.
Entrepreneur / Start-up Founder: Launches and manages creative ventures or start-ups, leveraging design innovation and business acumen to drive growth and profitability. Entrepreneurs in design and business sectors initiate new projects, secure funding, and navigate market challenges to build successful enterprises.
Creative Director: Sets artistic direction and leads creative teams in agencies, design studios, or corporate environments. Creative directors oversee visual communication projects, ensure brand consistency, and inspire creative excellence across diverse media platforms.
User Experience (UX) Designer: Designs intuitive and engaging user interfaces for digital products and services, focusing on usability, accessibility, and aesthetic appeal. UX designers conduct user research, create wireframes, and collaborate with developers to optimize user interactions.
Advertising Manager: Plans and executes advertising campaigns that integrate compelling design concepts with strategic messaging. Advertising managers collaborate with creative teams, media planners, and clients to deliver impactful campaigns across traditional and digital platforms.
Design Entrepreneur: Establishes a design-driven business or consultancy, offering services such as graphic design, UX/UI design, industrial design, or fashion design. Design entrepreneurs innovate solutions, build client relationships, and cultivate a distinctive brand presence in the market.
Product Development Manager: Leads the development of new products from conceptualization to market launch, integrating design innovation with market research and business strategy. Product development managers coordinate cross-functional teams to ensure products meet consumer needs and business objectives.
