Master of Project Management
The Master of Project Management offered by Swinburne University is a ...
Bachelor of Design / Bachelor of Media and Communication (Branded Environment)
Hawthorn
INTAKE: Jul & Feb
Program Overview
The Bachelor of Design / Bachelor of Media and Communication (Branded Environment) program at Swinburne University of Technology is designed for students passionate about creating immersive brand experiences through innovative design and strategic communication. It integrates principles of spatial design, branding, and media communication to equip students with the skills needed in today's dynamic marketing landscape.
Curriculum: The curriculum blends foundational courses in design theory, spatial planning, and digital media with specialized modules focusing on branded environments. Students explore topics such as visual merchandising, experiential marketing, and environmental graphics. Practical studio projects and industry placements ensure hands-on learning, preparing graduates to conceptualize and execute compelling branded spaces.
Research Focus: The program emphasizes practical research methodologies relevant to branded environments. Students engage in research projects that explore consumer behavior, spatial psychology, and the impact of design on brand perception. This approach equips graduates with critical thinking skills and empirical insights essential for creating effective brand experiences.
Industry Engagement: Swinburne University fosters strong industry partnerships that enrich the learning experience for students. The Branded Environment program includes guest lectures, workshops, and collaborative projects with leading brands and design agencies. These connections provide students with real-world insights and networking opportunities, enhancing their professional readiness upon graduation.
Global Perspective: With a focus on global trends in branding and communication, the program encourages students to explore international case studies and cultural influences on design and media. Opportunities for international exchanges and study tours broaden students' perspectives, preparing them to work in diverse cultural and market contexts.
Location
Hawthorn
Score
IELTS 6
Tuition Fee
AUD 35640
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 with a minimum of 20 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Swinburne University offers a range of scholarships designed to assist international students in achieving their educational goals. These scholarships are awarded based on various criteria, including academic merit, financial need, and specific areas of study.
Swinburne International Excellence Scholarship: This merit-based scholarship recognizes outstanding academic achievements. It provides financial support to high-achieving international students pursuing undergraduate or postgraduate degrees.
Swinburne Sports Excellence Scholarship: Aimed at supporting talented athletes, this scholarship assists international students who excel in sports while pursuing their academic studies at Swinburne.
Swinburne Student Achievement Award: Recognizing not only academic achievements but also contributions to the community, this scholarship provides financial support and acknowledges a holistic approach to personal growth and success.
Government Scholarships: Swinburne University collaborates with various governments and organizations worldwide to provide scholarships and sponsorships for international students from specific countries. These opportunities vary by nation and are offered in conjunction with external partners.
Graduates of the Bachelor of Design / Bachelor of Media and Communication (Branded Environment) program from Swinburne University of Technology are well-prepared for diverse career paths in the dynamic fields of branding, design, and media communication. The program equips students with a unique blend of creative skills, strategic thinking, and practical knowledge, making them highly sought-after professionals.
Branding Specialist: Utilize expertise in creating cohesive brand identities across physical and digital environments, focusing on brand strategy, visual storytelling, and consumer engagement.
Spatial Designer: Design immersive environments and physical spaces that reflect brand narratives and enhance customer experiences in retail, hospitality, exhibitions, and events.
Experiential Marketer: Develop and execute experiential marketing campaigns that resonate with target audiences, utilizing spatial design principles to create memorable brand interactions.
Visual Merchandiser: Conceptualize and implement visual displays and retail layouts that optimize product visibility and customer engagement within branded environments.
Digital Content Creator: Produce multimedia content for digital platforms, integrating branded storytelling elements to enhance online presence and engagement.
Brand Consultant: Provide strategic advice to businesses on brand positioning, market differentiation, and consumer perception, leveraging insights from design and media communication strategies.
Event and Exhibition Designer: Design and manage branded events, exhibitions, and trade shows that effectively communicate brand values and engage attendees through immersive experiences.
Marketing Communications Specialist: Develop integrated marketing campaigns that align with brand identity, leveraging expertise in media communication strategies and creative design concepts.
