Master of Project Management
The Master of Project Management offered by Swinburne University is a ...
Bachelor of Media and Communication / Bachelor of Business (Sports Management)
Hawthorn
INTAKE: Jul & Feb
Program Overview
The Bachelor of Media and Communication / Bachelor of Business (Sports Management) program at Swinburne University offers students a unique blend of media and communication skills combined with comprehensive knowledge in sports management. This dual-degree program is designed to prepare graduates for careers at the intersection of sports, media, and business.
Curriculum: The curriculum integrates core subjects from both disciplines. Media and communication courses cover areas such as digital media production, sports journalism, strategic communication, and media law. Business sports management subjects focus on sports marketing, event management, sports finance, sports governance, and athlete management. Students gain practical skills through industry-relevant projects, internships, and opportunities for professional development.
Research Focus: Swinburne University emphasizes a research-driven approach in its curriculum, allowing students to engage in innovative research projects that inform media communication strategies and sports management practices. Faculty members are actively involved in industry-relevant research, enriching the learning experience with real-world insights and advancements in sports media and management.
Industry Engagement: The program fosters strong industry connections through partnerships with sports organizations, media outlets, and businesses. Students benefit from internships, industry placements, guest lectures by professionals, and networking opportunities, gaining practical experience and insights into current trends and practices in sports media and management.
Global Perspective: Swinburne University promotes a global perspective through its curriculum, offering students opportunities to study abroad, participate in international sports events, and engage with global issues in sports media and business management. This global outlook prepares graduates to work in diverse cultural and international sports environments, equipping them with cross-cultural communication skills and a broad understanding of global sports industry dynamics.
Location
Hawthorn
Score
IELTS 6
Tuition Fee
AUD 34040
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 with a minimum of 20 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Swinburne University offers a range of scholarships designed to assist international students in achieving their educational goals. These scholarships are awarded based on various criteria, including academic merit, financial need, and specific areas of study.
Swinburne International Excellence Scholarship: This merit-based scholarship recognizes outstanding academic achievements. It provides financial support to high-achieving international students pursuing undergraduate or postgraduate degrees.
Swinburne Sports Excellence Scholarship: Aimed at supporting talented athletes, this scholarship assists international students who excel in sports while pursuing their academic studies at Swinburne.
Swinburne Student Achievement Award: Recognizing not only academic achievements but also contributions to the community, this scholarship provides financial support and acknowledges a holistic approach to personal growth and success.
Government Scholarships: Swinburne University collaborates with various governments and organizations worldwide to provide scholarships and sponsorships for international students from specific countries. These opportunities vary by nation and are offered in conjunction with external partners.
Graduates of the Bachelor of Media and Communication / Bachelor of Business (Sports Management) program from Swinburne University are equipped with a diverse skill set that prepares them for various roles at the intersection of media, business, and sports management.
Sports Marketing Manager: Develop and implement marketing campaigns for sports teams, events, or brands, utilizing media channels and promotional strategies to enhance fan engagement and drive revenue.
Sports Media Coordinator: Coordinate media coverage for sports events, manage press relations, and oversee digital media platforms to promote sports organizations and athletes.
Sports Event Manager: Plan and execute sports events, from logistics and venue management to marketing and sponsorship activation, ensuring seamless operations and memorable experiences.
Athlete Agent/Manager: Represent and manage athletes' careers, negotiate contracts, endorsements, and promotional opportunities, and provide career guidance and support.
Sports Public Relations Specialist: Develop PR strategies, handle media relations, and manage communications for sports teams, leagues, or organizations to maintain a positive public image and manage crises effectively.
Sports Business Development Executive: Identify and pursue business opportunities in sports, including partnerships, sponsorships, and licensing agreements, to drive revenue growth and expand market presence.
Sports Digital Content Producer: Create and manage digital content for sports organizations, including social media posts, videos, and articles, to engage audiences and enhance brand visibility.
Sports Community Relations Manager: Develop and implement community outreach programs and initiatives for sports organizations, fostering positive relationships with fans, stakeholders, and local communities.
Sports Facilities Manager: Manage sports facilities, including planning maintenance, scheduling events, and ensuring compliance with safety and regulatory standards to support athletic activities and events.
Sports Analytics Specialist: Analyze data and statistics related to sports performance, fan behavior, and marketing effectiveness to inform strategic decisions and improve organizational outcomes.
