Master of Project Management
The Master of Project Management offered by Swinburne University is a ...
Bachelor of Media and Communication / Bachelor of Business (Marketing)
Hawthorn
INTAKE: Jul & Feb
Program Overview
The Bachelor of Media and Communication / Bachelor of Business (Marketing) program at Swinburne University combines expertise in media communication with comprehensive knowledge of marketing strategies and practices. This dual-degree program is designed to prepare graduates for careers where creative communication and strategic marketing are essential.
Curriculum: The curriculum integrates core subjects from both disciplines. Media and communication courses cover areas such as digital media production, journalism, strategic communication, and media law. Business marketing subjects focus on consumer behavior, marketing management, digital marketing strategies, branding, and market research. Students gain practical skills through industry-relevant projects, internships, and opportunities for professional development.
Research Focus: Swinburne University emphasizes a research-driven approach, allowing students to engage in innovative research projects that inform media communication and marketing practices. Faculty members are actively involved in industry-relevant research, enriching the learning experience with real-world insights and cutting-edge developments in media and marketing.
Industry Engagement: The program fosters strong industry connections through partnerships with leading media organizations, marketing agencies, and businesses. Students benefit from internships, industry placements, guest lectures by professionals, and networking opportunities, gaining practical experience and insights into current industry trends and practices.
Global Perspective: Swinburne University promotes a global perspective through its curriculum, offering students opportunities to study abroad, participate in international exchange programs, and engage with global issues in media and marketing. This global outlook prepares graduates to work in diverse cultural and international business environments, equipping them with cross-cultural communication skills and a broad understanding of global marketing strategies.
Location
Hawthorn
Score
IELTS 6
Tuition Fee
AUD 34040
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 with a minimum of 20 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Swinburne University offers a range of scholarships designed to assist international students in achieving their educational goals. These scholarships are awarded based on various criteria, including academic merit, financial need, and specific areas of study.
Swinburne International Excellence Scholarship: This merit-based scholarship recognizes outstanding academic achievements. It provides financial support to high-achieving international students pursuing undergraduate or postgraduate degrees.
Swinburne Sports Excellence Scholarship: Aimed at supporting talented athletes, this scholarship assists international students who excel in sports while pursuing their academic studies at Swinburne.
Swinburne Student Achievement Award: Recognizing not only academic achievements but also contributions to the community, this scholarship provides financial support and acknowledges a holistic approach to personal growth and success.
Government Scholarships: Swinburne University collaborates with various governments and organizations worldwide to provide scholarships and sponsorships for international students from specific countries. These opportunities vary by nation and are offered in conjunction with external partners.
Graduates of the Bachelor of Media and Communication / Bachelor of Business (Marketing) program from Swinburne University are well-prepared for diverse career opportunities that leverage their combined expertise in media communication and marketing.
Digital Marketing Specialist: Develop and implement digital marketing campaigns across various platforms, utilizing SEO, SEM, social media, and content marketing strategies to enhance brand visibility and engagement.
Advertising Manager: Plan and execute advertising campaigns, including media buying, creative development, and campaign analysis, to effectively promote products/services and reach target audiences.
Public Relations Specialist: Manage public relations strategies, media relations, and corporate communications to maintain a positive public image and manage crisis situations for organizations.
Brand Manager: Develop brand strategies, oversee brand positioning, and manage brand marketing initiatives to strengthen brand equity and differentiation in the market.
Market Research Analyst: Conduct market research and analysis to identify consumer trends, preferences, and competitive landscapes, providing insights to support marketing strategies and business decisions.
Social Media Manager: Manage social media platforms, develop content strategies, engage with audiences, and analyze social media metrics to optimize brand presence and customer interaction.
Marketing Communications Coordinator: Coordinate integrated marketing communications campaigns, including PR, advertising, digital marketing, and events, to align with organizational objectives and enhance brand awareness.
Content Marketing Manager: Develop and execute content marketing strategies, including content creation, distribution, and performance analysis, to drive audience engagement and support marketing goals.
Event Marketing Specialist: Plan and manage promotional events, trade shows, and experiential marketing activities to generate leads, enhance brand visibility, and engage target audiences effectively.
Media Buyer/Planner: Negotiate and purchase advertising space across traditional and digital media channels, optimizing media budgets and campaign reach to achieve marketing objectives.
