Master of Project Management
The Master of Project Management offered by Swinburne University is a ...
Bachelor of Media and Communication / Bachelor of Business (International Business)
Hawthorn
INTAKE: Jul & Feb
Program Overview
The Bachelor of Media and Communication / Bachelor of Business (International Business) program at Swinburne University integrates comprehensive studies in media and communication with specialized training in international business. This dual-degree program aims to equip students with a strong foundation in media practices, communication strategies, and international business skills essential for careers in global media industries.
Curriculum: The curriculum combines core courses in media and communication—such as digital media production, journalism, public relations—with specialized studies in international business. Students explore topics including global marketing strategies, cross-cultural management, international trade and finance, global supply chain management, and global business law. This interdisciplinary approach fosters critical thinking, cultural awareness, and effective communication skills crucial for navigating international business environments within media sectors.
Research Focus: Swinburne University promotes practical research opportunities where students can apply theoretical knowledge to real-world challenges in international business and media contexts. The program encourages research in global media trends, international media regulation, cross-border media marketing strategies, cultural impacts on media consumption, and digital media globalization. Faculty mentorship and industry collaborations provide students with insights into current international business practices and innovative approaches.
Industry Engagement: The university maintains strong connections with industry leaders in media and international business sectors, offering students opportunities for internships, professional placements, and global business projects. This engagement ensures that the curriculum remains responsive to industry needs, preparing graduates for roles in multinational media corporations, global advertising agencies, international media consultancies, or media departments of multinational corporations.
Global Perspective: With a global perspective embedded in its curriculum, Swinburne encourages students to engage in international study programs, exchange opportunities, and global business initiatives. This exposure enables students to gain insights into global media markets, cultural diversity in media production and consumption, international business strategies, and global media regulations. Graduates are prepared to work effectively in multicultural environments and contribute to the global competitiveness of media organizations.
Location
Hawthorn
Score
IELTS 6
Tuition Fee
AUD 34040
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 with a minimum of 20 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Swinburne University offers a range of scholarships designed to assist international students in achieving their educational goals. These scholarships are awarded based on various criteria, including academic merit, financial need, and specific areas of study.
Swinburne International Excellence Scholarship: This merit-based scholarship recognizes outstanding academic achievements. It provides financial support to high-achieving international students pursuing undergraduate or postgraduate degrees.
Swinburne Sports Excellence Scholarship: Aimed at supporting talented athletes, this scholarship assists international students who excel in sports while pursuing their academic studies at Swinburne.
Swinburne Student Achievement Award: Recognizing not only academic achievements but also contributions to the community, this scholarship provides financial support and acknowledges a holistic approach to personal growth and success.
Government Scholarships: Swinburne University collaborates with various governments and organizations worldwide to provide scholarships and sponsorships for international students from specific countries. These opportunities vary by nation and are offered in conjunction with external partners.
Graduates of the Bachelor of Media and Communication / Bachelor of Business (International Business) program from Swinburne University possess a unique blend of media expertise, communication skills, and international business acumen, opening doors to diverse career paths across global industries.
International Marketing Manager: Develop and implement global marketing strategies for media products and services, considering cultural nuances and market dynamics across different countries.
Global Media Relations Specialist: Manage international media relations, coordinate press releases, and cultivate relationships with media outlets worldwide to enhance global brand presence.
International Business Development Manager: Identify new business opportunities, negotiate partnerships, and expand market reach for media organizations in global markets.
Cross-Cultural Communications Consultant: Provide strategic advice on cross-cultural communication practices, ensuring effective communication strategies in international media campaigns and operations.
Global Advertising Manager: Oversee global advertising campaigns, collaborate with international agencies, and optimize media placements to reach diverse audiences in different regions.
International Trade Analyst: Analyze international trade policies, market trends, and economic factors affecting media industries, advising on global trade strategies and regulatory compliance.
Multinational Media Consultant: Advise multinational corporations on media strategies, market entry tactics, and brand localization strategies across diverse global markets.
International Digital Content Producer: Create and localize digital content for global audiences, adapting media content to cultural preferences and linguistic nuances in international markets.
Global Brand Manager: Develop and manage global brand identity, positioning, and messaging strategies for media organizations, ensuring consistency and relevance across diverse markets.
International Media Policy Analyst: Research and analyze global media regulations, advocate for industry interests, and monitor regulatory developments impacting international media operations.
