Bachelor of Media and Communication / Bachelor of Business (Information Systems)

Hawthorn

 

INTAKE: Jul & Feb

Program Overview

The Bachelor of Media and Communication / Bachelor of Business (Information Systems) program at Swinburne University combines comprehensive studies in media and communication with specialized training in information systems (IS). This dual-degree program aims to equip students with a strong foundation in media practices, communication strategies, and IS skills essential for careers at the intersection of media and technology.

Curriculum: The curriculum integrates core courses in media and communication—such as digital media production, journalism, public relations—with specialized studies in IS. Students explore topics including database management, systems analysis and design, cybersecurity, digital innovation, and IT project management. This interdisciplinary approach fosters critical thinking, problem-solving abilities, and effective communication skills crucial for leveraging IS in media contexts.

Research Focus: Swinburne University emphasizes practical research opportunities where students can apply theoretical knowledge to real-world IS challenges in media industries. The program encourages research in digital media technologies, user experience design, media content management systems, cybersecurity in media, and emerging trends in digital communication platforms. Faculty mentorship and industry collaborations provide students with insights into current IS practices and innovative approaches.

Industry Engagement: The university maintains strong connections with industry leaders in media and technology sectors, offering students opportunities for internships, professional placements, and industry projects. This engagement ensures that the curriculum remains responsive to industry needs, preparing graduates for roles in media organizations, tech startups, or IT departments of corporate firms.

Global Perspective: With a global perspective embedded in its curriculum, Swinburne encourages students to engage in international study programs, cross-cultural exchanges, and global IT initiatives. This exposure enables students to gain insights into global IS practices, technological innovations, and cultural considerations, preparing them to work effectively in multicultural environments and global media markets.

Pollster Education

Location

Hawthorn

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

AUD 34040

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
  • TOEFL: Overall score of 79 with a minimum of 20 in each section.
  • PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

Swinburne University offers a range of scholarships designed to assist international students in achieving their educational goals. These scholarships are awarded based on various criteria, including academic merit, financial need, and specific areas of study. 

Swinburne International Excellence Scholarship: This merit-based scholarship recognizes outstanding academic achievements. It provides financial support to high-achieving international students pursuing undergraduate or postgraduate degrees.

Swinburne Sports Excellence Scholarship: Aimed at supporting talented athletes, this scholarship assists international students who excel in sports while pursuing their academic studies at Swinburne.

Swinburne Student Achievement Award: Recognizing not only academic achievements but also contributions to the community, this scholarship provides financial support and acknowledges a holistic approach to personal growth and success.

Government Scholarships: Swinburne University collaborates with various governments and organizations worldwide to provide scholarships and sponsorships for international students from specific countries. These opportunities vary by nation and are offered in conjunction with external partners.

Graduates of the Bachelor of Media and Communication / Bachelor of Business (Information Systems) program from Swinburne University possess a unique blend of media knowledge and information systems (IS) skills, preparing them for diverse career paths at the intersection of media and technology.

Digital Media Strategist: Develop and implement digital media strategies, leveraging information systems and communication skills to enhance online presence and engagement for media organizations.

IT Consultant: Provide expert advice on IT solutions, systems integration, and digital transformation strategies tailored to the needs of media companies and tech startups.

Systems Analyst: Analyze business requirements, design IS solutions, and oversee system implementation and integration projects within media environments.

Digital Content Manager: Manage digital content creation, distribution, and optimization using IS platforms, ensuring alignment with media content strategies and audience engagement goals.

Cybersecurity Specialist: Protect media assets and data from cyber threats, develop security protocols, and implement cybersecurity measures to safeguard digital platforms and information systems.

IT Project Manager: Lead IT projects, coordinate teams, manage budgets and timelines, and ensure successful delivery of IT initiatives within media organizations.

User Experience (UX) Designer: Design intuitive and engaging user interfaces for media websites, apps, and digital platforms, incorporating IS principles to optimize user interactions and satisfaction.

Data Analyst: Analyze media data, extract insights, and provide actionable recommendations using IS tools and techniques to support strategic decision-making and audience targeting.

Technology Journalist: Cover topics related to digital media technologies, IS innovations, and tech industry trends for media outlets, translating complex IT concepts for general audiences.

Digital Marketing Analyst: Utilize IS tools for data-driven marketing campaigns, measure campaign performance, and optimize digital marketing strategies for media products and services.


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