Master of Project Management
The Master of Project Management offered by Swinburne University is a ...
Bachelor of Media and Communication / Bachelor of Business (Entrepreneurship and Innovation)
Hawthorn
INTAKE: Jul & Feb
Program Overview
The Bachelor of Media and Communication / Bachelor of Business (Entrepreneurship and Innovation) program at Swinburne University integrates comprehensive studies in media and communication with a strong emphasis on entrepreneurship and innovation. This dual-degree program aims to nurture creative and entrepreneurial skills alongside essential business acumen, preparing students to thrive in the dynamic media and business landscapes.
Curriculum: The curriculum blends core courses in media and communication—such as digital media production, journalism, public relations—with specialized studies in entrepreneurship and innovation. Students explore topics like new venture creation, design thinking, innovation management, and business strategy. This interdisciplinary approach fosters critical thinking, creativity, and strategic decision-making abilities crucial for launching and managing ventures in media and beyond.
Research Focus: Swinburne University promotes a hands-on approach to research, encouraging students to engage in innovative projects and entrepreneurial ventures. The program emphasizes practical applications of theoretical knowledge, allowing students to explore media trends, consumer behavior insights, and entrepreneurial opportunities. Faculty mentorship and industry collaborations support students in developing viable business concepts and innovative solutions.
Industry Engagement: The university maintains strong ties with industry leaders and entrepreneurial communities, offering students opportunities for internships, startup incubation programs, and industry-led projects. This engagement ensures that the curriculum remains responsive to current industry needs and provides students with real-world insights and networks essential for entrepreneurial success in media and business sectors.
Global Perspective: With a global perspective integrated into its curriculum, Swinburne encourages students to participate in international exchanges, study tours, and global innovation challenges. This exposure enables students to gain insights into diverse entrepreneurial ecosystems, global media markets, and cultural dynamics, preparing them to launch ventures or innovate within multinational contexts.
Location
Hawthorn
Score
IELTS 6
Tuition Fee
AUD 34040
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 with a minimum of 20 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Swinburne University offers a range of scholarships designed to assist international students in achieving their educational goals. These scholarships are awarded based on various criteria, including academic merit, financial need, and specific areas of study.
Swinburne International Excellence Scholarship: This merit-based scholarship recognizes outstanding academic achievements. It provides financial support to high-achieving international students pursuing undergraduate or postgraduate degrees.
Swinburne Sports Excellence Scholarship: Aimed at supporting talented athletes, this scholarship assists international students who excel in sports while pursuing their academic studies at Swinburne.
Swinburne Student Achievement Award: Recognizing not only academic achievements but also contributions to the community, this scholarship provides financial support and acknowledges a holistic approach to personal growth and success.
Government Scholarships: Swinburne University collaborates with various governments and organizations worldwide to provide scholarships and sponsorships for international students from specific countries. These opportunities vary by nation and are offered in conjunction with external partners.
Graduates of the Bachelor of Media and Communication / Bachelor of Business (Entrepreneurship and Innovation) program from Swinburne University are equipped with a unique skill set that prepares them for diverse career paths.
Media Entrepreneur: Launch and manage startups in digital media production, content creation, or media technology innovation.
Innovation Manager: Lead innovation initiatives within media organizations, driving creative solutions, and product development.
Startup Founder: Create and develop new ventures in media-related fields, utilizing entrepreneurial skills to bring innovative ideas to market.
Business Consultant: Provide strategic advice to media companies on entrepreneurship, innovation strategies, and business growth.
Digital Marketing Specialist: Develop and implement digital marketing campaigns for startups or established media firms, leveraging innovative approaches to reach target audiences.
Creative Director: Oversee creative direction and innovation in media content creation, advertising campaigns, or digital storytelling.
Product Manager: Manage the development and launch of new media products or services, from concept ideation to market implementation.
Venture Capital Analyst: Evaluate investment opportunities in media startups, assessing market potential, innovation capabilities, and growth prospects.
Social Entrepreneur: Found and lead social enterprises that leverage media and communication strategies for social impact and community engagement.
Corporate Strategist: Drive innovation and entrepreneurial initiatives within corporate settings, fostering a culture of creativity and adaptive thinking.
