Master of Project Management
The Master of Project Management offered by Swinburne University is a ...
Bachelor of Media and Communication / Bachelor of Business (Economics)
Hawthorn
INTAKE: Jul & Feb
Program Overview
The Bachelor of Media and Communication / Bachelor of Business (Economics) program at Swinburne University integrates comprehensive studies in media and communication with essential principles of economics. This dual-degree program aims to equip students with a solid foundation in media practices, communication strategies, and economic theories essential for careers in diverse industries.
Curriculum: The curriculum combines core courses in media and communication with rigorous studies in economics. Students explore topics such as digital media production, journalism, public relations, alongside economic principles, microeconomics, macroeconomics, econometrics, and economic policy analysis. This interdisciplinary approach fosters critical thinking, analytical skills, and effective communication abilities crucial for navigating complex economic landscapes and media environments.
Research Focus: Swinburne University emphasizes practical research opportunities that allow students to apply theoretical knowledge to real-world scenarios. The program encourages hands-on projects, independent research, and collaborations with industry partners. Students engage in research topics spanning media effects, economic trends, consumer behavior, and policy analysis under the mentorship of experienced faculty members.
Industry Engagement: The university maintains strong connections with industry leaders, offering students opportunities for internships, industry placements, and networking events. This engagement ensures that the curriculum remains relevant to current industry practices in media, communications, and economic sectors. Students gain practical insights and skills that prepare them for successful careers in media organizations, economic analysis firms, government agencies, or consulting roles.
Global Perspective: With a global perspective embedded in its curriculum, Swinburne encourages students to participate in international study programs, exchange opportunities, and global research initiatives. This exposure enables students to gain insights into global media landscapes, economic policies, and cultural diversity, enhancing their adaptability and competitiveness in a globalized economy.
Location
Hawthorn
Score
IELTS 6
Tuition Fee
AUD 34040
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 with a minimum of 20 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Swinburne University offers a range of scholarships designed to assist international students in achieving their educational goals. These scholarships are awarded based on various criteria, including academic merit, financial need, and specific areas of study.
Swinburne International Excellence Scholarship: This merit-based scholarship recognizes outstanding academic achievements. It provides financial support to high-achieving international students pursuing undergraduate or postgraduate degrees.
Swinburne Sports Excellence Scholarship: Aimed at supporting talented athletes, this scholarship assists international students who excel in sports while pursuing their academic studies at Swinburne.
Swinburne Student Achievement Award: Recognizing not only academic achievements but also contributions to the community, this scholarship provides financial support and acknowledges a holistic approach to personal growth and success.
Government Scholarships: Swinburne University collaborates with various governments and organizations worldwide to provide scholarships and sponsorships for international students from specific countries. These opportunities vary by nation and are offered in conjunction with external partners.
Graduates of the Bachelor of Media and Communication / Bachelor of Business (Economics) program from Swinburne University are equipped with a diverse skill set that prepares them for various career paths.
Media Economist: Analyze economic trends and their impact on media consumption patterns, advertising revenues, and digital media platforms.
Policy Analyst: Evaluate economic policies, assess their implications on media regulation, and contribute to policy development in government agencies or non-profit organizations.
Business Reporter/Journalist: Cover economic news, financial markets, and business trends for media outlets, utilizing economic insights to inform and educate the public.
Market Research Analyst: Conduct economic research to understand consumer behavior, market trends, and competitive landscapes for businesses and marketing agencies.
Financial Communications Specialist: Communicate financial data, economic forecasts, and market analyses to stakeholders, investors, and the public on behalf of corporations or financial institutions.
Digital Media Strategist: Develop and implement digital media strategies that align economic insights with media campaigns to optimize audience engagement and ROI.
Economic Consultant: Provide economic analysis and strategic advice to businesses, governments, or international organizations on media market dynamics, economic impacts, and policy recommendations.
Media Planner/Buyer: Plan and purchase advertising space based on economic data, audience demographics, and market trends to maximize advertising effectiveness and reach.
Corporate Economist: Analyze economic factors influencing corporate decision-making, strategic planning, and market positioning within media organizations or business enterprises.
Public Relations Manager: Manage communications strategies that integrate economic narratives, market positioning, and corporate messaging to enhance brand reputation and stakeholder relations.
