Master of Project Management
The Master of Project Management offered by Swinburne University is a ...
Bachelor of Media and Communication / Bachelor of Business (Business Administration)
Hawthorn
INTAKE: Jul & Feb
Program Overview
The Bachelor of Media and Communication / Bachelor of Business (Business Administration) program at Swinburne University offers a unique blend of media and communication studies with core business administration principles. This dual-degree program aims to equip students with a comprehensive understanding of media practices, communication strategies, and essential business skills necessary for leadership roles in various industries.
Curriculum: The curriculum integrates foundational courses in media and communication, such as digital media production, journalism, and public relations, with core business administration subjects. Students delve into topics such as organizational behavior, marketing management, financial accounting, and strategic management. This interdisciplinary approach fosters critical thinking, creative problem-solving, and effective communication skills essential for navigating today's competitive business environment.
Research Focus: Swinburne University emphasizes practical research opportunities that enable students to apply theoretical knowledge to real-world scenarios. The program encourages hands-on projects and industry collaborations, allowing students to explore media trends, communication strategies, and business innovations under the guidance of experienced faculty members.
Industry Engagement: The university maintains strong industry connections, offering students opportunities for internships, industry placements, and networking events. This engagement ensures that the curriculum remains relevant to current industry practices and prepares graduates for successful careers in media organizations, business enterprises, or entrepreneurial ventures.
Global Perspective: With a global perspective embedded in its curriculum, Swinburne encourages students to participate in international study programs and exchange opportunities. This exposure enables students to gain insights into global media landscapes, business practices, and cultural diversity, enhancing their adaptability and competitiveness in a globalized world.
Location
Hawthorn
Score
IELTS 6
Tuition Fee
AUD 34040
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 with a minimum of 20 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Swinburne University offers a range of scholarships designed to assist international students in achieving their educational goals. These scholarships are awarded based on various criteria, including academic merit, financial need, and specific areas of study.
Swinburne International Excellence Scholarship: This merit-based scholarship recognizes outstanding academic achievements. It provides financial support to high-achieving international students pursuing undergraduate or postgraduate degrees.
Swinburne Sports Excellence Scholarship: Aimed at supporting talented athletes, this scholarship assists international students who excel in sports while pursuing their academic studies at Swinburne.
Swinburne Student Achievement Award: Recognizing not only academic achievements but also contributions to the community, this scholarship provides financial support and acknowledges a holistic approach to personal growth and success.
Government Scholarships: Swinburne University collaborates with various governments and organizations worldwide to provide scholarships and sponsorships for international students from specific countries. These opportunities vary by nation and are offered in conjunction with external partners.
Graduates of the Bachelor of Media and Communication / Bachelor of Business (Business Administration) program from Swinburne University are equipped with a versatile skill set that opens doors to various career paths.
Media Manager: Lead media campaigns and strategies for organizations, overseeing digital content creation, public relations, and advertising initiatives.
Corporate Communications Specialist: Manage internal and external communications for businesses, ensuring consistent messaging and brand reputation management.
Marketing Manager: Develop and implement marketing plans, utilizing media insights and business strategies to promote products or services effectively.
Public Relations Director: Shape public perception of organizations through strategic communication, crisis management, and media relations.
Business Analyst: Analyze market trends and financial data to provide insights for business decision-making and strategy formulation.
Digital Content Strategist: Plan and execute digital content strategies across platforms, optimizing engagement and visibility for brands and organizations.
Advertising Account Executive: Collaborate with clients and creative teams to develop and execute advertising campaigns that meet business objectives and target audience needs.
Entrepreneur: Launch and manage startups or freelance ventures, applying media and business administration skills to innovate within the industry.
Human Resources Manager: Oversee personnel recruitment, training, and development strategies within organizations, ensuring alignment with business goals and culture.
Event Manager: Plan and execute corporate events, conferences, and promotional activities that enhance brand visibility and stakeholder engagement.
