Master of Project Management
The Master of Project Management offered by Swinburne University is a ...
Bachelor of Media and Communication / Bachelor of Business (Social Media)
Hawthorn
INTAKE: Jul & Feb
Program Overview
Swinburne University's Bachelor of Media and Communication / Bachelor of Business (Social Media) program is designed to prepare students for careers in digital marketing, social media management, and content creation across various industries. The program integrates theoretical knowledge with practical skills in social media strategy, digital content creation, and analytics to equip graduates with expertise in leveraging social platforms for business success.
Curriculum: The curriculum combines core media and communication subjects with specialized courses in social media management, digital marketing, consumer behavior, and business management. Students study social media platforms, digital storytelling, online community management, marketing analytics, and digital entrepreneurship.
Research Focus: The program emphasizes research projects focused on social media trends, digital engagement strategies, influencer marketing, and the impact of social platforms on consumer behavior. Students conduct research that informs effective social media strategies and content creation techniques tailored to diverse audiences.
Industry Engagement: Swinburne fosters strong industry connections, providing students with opportunities for internships, industry placements, and collaborations with digital marketing agencies, social media platforms, e-commerce companies, and startups. This engagement ensures students gain practical experience and insights into current practices and innovations in social media marketing.
Global Perspective: The program encourages a global perspective by exploring international social media campaigns, global digital marketing trends, cross-cultural communication strategies, and global consumer insights. Students engage with case studies from global brands and may have opportunities for international exchanges or study abroad programs to enhance their understanding of global markets.
Location
Hawthorn
Score
IELTS 6
Tuition Fee
AUD 34040
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 with a minimum of 20 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Swinburne University offers a range of scholarships designed to assist international students in achieving their educational goals. These scholarships are awarded based on various criteria, including academic merit, financial need, and specific areas of study.
Swinburne International Excellence Scholarship: This merit-based scholarship recognizes outstanding academic achievements. It provides financial support to high-achieving international students pursuing undergraduate or postgraduate degrees.
Swinburne Sports Excellence Scholarship: Aimed at supporting talented athletes, this scholarship assists international students who excel in sports while pursuing their academic studies at Swinburne.
Swinburne Student Achievement Award: Recognizing not only academic achievements but also contributions to the community, this scholarship provides financial support and acknowledges a holistic approach to personal growth and success.
Government Scholarships: Swinburne University collaborates with various governments and organizations worldwide to provide scholarships and sponsorships for international students from specific countries. These opportunities vary by nation and are offered in conjunction with external partners.
Graduates of Swinburne University's Bachelor of Media and Communication / Bachelor of Business (Social Media) program are well-prepared for diverse roles in digital marketing, social media management, and content strategy across various industries.
Social Media Manager: Graduates can work as social media managers for brands, agencies, or organizations, overseeing social media strategies, content creation, community management, and analytics. They leverage social platforms to enhance brand presence, engage audiences, and drive business objectives.
Digital Marketing Specialist: With expertise in social media marketing, graduates can pursue careers as digital marketing specialists, focusing on paid social media advertising, search engine optimization (SEO), email marketing, and digital campaign management. They analyze marketing data to optimize campaign performance and ROI.
Content Strategist: Graduates may specialize as content strategists, developing comprehensive content plans for brands or agencies. They coordinate content creation across social media platforms, websites, blogs, and other digital channels to align with brand voice and marketing goals.
Community Manager: Graduates can work as community managers, nurturing online communities and engaging with brand followers on social media platforms. They respond to customer inquiries, moderate discussions, and foster positive relationships to enhance brand loyalty and advocacy.
Influencer Relations Manager: Graduates with knowledge of influencer marketing can pursue roles as influencer relations managers, cultivating relationships with influencers and managing influencer campaigns. They negotiate partnerships, monitor campaign performance, and measure influencer impact on brand awareness and sales.
Digital Content Creator: Graduates may work as digital content creators, producing multimedia content such as videos, graphics, and blog posts for social media platforms. They craft engaging narratives, optimize content for different channels, and use analytics to refine content strategies.
E-commerce Marketing Specialist: Graduates interested in e-commerce can specialize in e-commerce marketing, optimizing product listings, managing social media advertising for e-commerce platforms, and implementing strategies to drive online sales and customer engagement.
Digital Analyst: Graduates with strong analytical skills can pursue roles as digital analysts, interpreting social media and digital marketing data to provide insights into audience behavior, campaign effectiveness, and market trends. They support strategic decision-making and campaign optimization.
