Master of Project Management
The Master of Project Management offered by Swinburne University is a ...
Bachelor of Media and Communication / Bachelor of Business (Public Relations)
Hawthorn
INTAKE: Jul & Feb
Program Overview
Swinburne University's Bachelor of Media and Communication / Bachelor of Business (Public Relations) program is designed to equip students with the skills and knowledge necessary for careers in public relations, corporate communications, and media relations. It integrates theoretical knowledge with practical skills to prepare graduates for diverse roles in managing organizational reputation and communication strategies.
Curriculum: The curriculum combines core media and communication subjects with specialized courses in public relations, strategic communication, media relations, and business management. Students study public relations theory, crisis communication, media law and ethics, digital media strategies, and corporate branding.
Research Focus: The program emphasizes research projects focused on public relations practices, media advocacy, stakeholder engagement, and the impact of digital media on organizational communication. Students conduct research that informs strategic communication planning and crisis management in various organizational contexts.
Industry Engagement: Swinburne fosters strong industry connections, providing students with opportunities for internships, industry projects, and collaborations with public relations agencies, corporate communication departments, government agencies, and nonprofit organizations. This engagement ensures students gain practical experience and insights into current practices and trends in public relations.
Global Perspective: The program encourages a global perspective by exploring international public relations campaigns, cross-cultural communication strategies, global media trends, and international business practices. Students engage with case studies from diverse cultural contexts and may have opportunities for international exchanges or study abroad programs.
Location
Hawthorn
Score
IELTS 6
Tuition Fee
AUD 34040
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 with a minimum of 20 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Swinburne University offers a range of scholarships designed to assist international students in achieving their educational goals. These scholarships are awarded based on various criteria, including academic merit, financial need, and specific areas of study.
Swinburne International Excellence Scholarship: This merit-based scholarship recognizes outstanding academic achievements. It provides financial support to high-achieving international students pursuing undergraduate or postgraduate degrees.
Swinburne Sports Excellence Scholarship: Aimed at supporting talented athletes, this scholarship assists international students who excel in sports while pursuing their academic studies at Swinburne.
Swinburne Student Achievement Award: Recognizing not only academic achievements but also contributions to the community, this scholarship provides financial support and acknowledges a holistic approach to personal growth and success.
Government Scholarships: Swinburne University collaborates with various governments and organizations worldwide to provide scholarships and sponsorships for international students from specific countries. These opportunities vary by nation and are offered in conjunction with external partners.
Graduates of Swinburne University's Bachelor of Media and Communication / Bachelor of Business (Public Relations) program are well-prepared for diverse roles in public relations, corporate communications, and media relations across various industries.
Public Relations Specialist: Graduates can work as public relations specialists or managers for corporations, nonprofit organizations, government agencies, or public relations firms. They develop communication strategies, manage media relations, and enhance organizational reputation through effective communication campaigns.
Corporate Communications Manager: With skills in strategic communication and crisis management, graduates can pursue careers as corporate communications managers or directors. They oversee internal and external communications, manage corporate branding, and coordinate media responses during crises.
Media Relations Officer: Graduates may specialize in media relations roles within organizations, handling media inquiries, drafting press releases, and organizing press conferences. They build relationships with journalists, pitch stories to media outlets, and monitor media coverage.
Digital Communications Specialist: Graduates with knowledge of digital media strategies can work as digital communications specialists or social media managers. They develop online content, manage social media platforms, and implement digital marketing campaigns to engage audiences and enhance brand visibility.
Campaign Manager: Graduates interested in campaign management can work as communications or campaign managers for political campaigns, advocacy groups, or marketing agencies. They design and execute communication strategies to influence public opinion and promote organizational goals.
Event Manager/Publicist: Graduates with strong organizational skills can pursue careers as event managers or publicists, coordinating promotional events, press tours, and product launches. They manage event logistics, handle media invitations, and ensure positive media coverage.
Internal Communications Specialist: Graduates may specialize in internal communications roles, facilitating communication between management and employees within organizations. They develop employee newsletters, corporate intranet content, and communication strategies to foster employee engagement and alignment with organizational goals.
Consultant/Agency Account Executive: Some graduates may choose to work as communications consultants or account executives for public relations agencies. They provide strategic advice, manage client relationships, and oversee the execution of communication campaigns across multiple clients and industries.
