Master of Project Management
The Master of Project Management offered by Swinburne University is a ...
Bachelor of Media and Communication / Bachelor of Business (Media Industries)
Hawthorn
INTAKE: Jul & Feb
Program Overview
Swinburne University's Bachelor of Media and Communication / Bachelor of Business (Media Industries) program is designed to provide students with a comprehensive understanding of the media landscape and the business aspects of the industry. It prepares graduates for careers in media management, content creation, and strategic leadership within media organizations.
Curriculum: The curriculum integrates core media and communication subjects with business courses tailored for the media sector. Students study media law and ethics, media economics, digital media production, marketing strategies for media industries, entrepreneurship, and business management.
Research Focus: The program emphasizes research projects that explore trends in media consumption, digital transformation in media industries, audience engagement strategies, and the impact of new technologies on media business models. Students engage in practical research that informs strategic decision-making in media organizations.
Industry Engagement: Swinburne fosters strong industry connections, providing students with opportunities for internships, industry projects, and collaborations with media companies, broadcasting networks, digital platforms, and advertising agencies. This engagement ensures students gain practical experience and insights into current practices and trends in the media industries.
Global Perspective: The program encourages a global perspective by examining international media markets, global media regulations, cross-cultural communication, and media globalization. Students explore case studies from diverse media contexts and engage with international media practitioners through guest lectures and study abroad opportunities.
Location
Hawthorn
Score
IELTS 6
Tuition Fee
AUD 34040
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 with a minimum of 20 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Swinburne University offers a range of scholarships designed to assist international students in achieving their educational goals. These scholarships are awarded based on various criteria, including academic merit, financial need, and specific areas of study.
Swinburne International Excellence Scholarship: This merit-based scholarship recognizes outstanding academic achievements. It provides financial support to high-achieving international students pursuing undergraduate or postgraduate degrees.
Swinburne Sports Excellence Scholarship: Aimed at supporting talented athletes, this scholarship assists international students who excel in sports while pursuing their academic studies at Swinburne.
Swinburne Student Achievement Award: Recognizing not only academic achievements but also contributions to the community, this scholarship provides financial support and acknowledges a holistic approach to personal growth and success.
Government Scholarships: Swinburne University collaborates with various governments and organizations worldwide to provide scholarships and sponsorships for international students from specific countries. These opportunities vary by nation and are offered in conjunction with external partners.
Graduates of Swinburne University's Bachelor of Media and Communication / Bachelor of Business (Media Industries) program are prepared for diverse roles within the media sector, combining their understanding of media practices with business acumen.
Media Manager/Director: Graduates can pursue managerial or directorial roles within media organizations, overseeing operations, content development, and strategic planning. They manage teams, coordinate production schedules, and ensure the effective delivery of media products.
Content Producer/Editor: With skills in media production and storytelling, graduates can work as content producers or editors for television networks, digital media platforms, or publishing houses. They oversee content creation, editing, and distribution to engage audiences effectively.
Digital Media Strategist: Graduates may specialize in digital media strategy, developing and implementing digital marketing campaigns, social media strategies, and content distribution plans for media brands or advertising agencies. They analyze audience behavior and optimize digital engagement strategies.
Marketing and Brand Manager: With a focus on media branding and consumer engagement, graduates can work as marketing managers or brand managers within media companies. They develop marketing strategies, manage brand identity, and promote media products through various channels.
Media Analyst/Researcher: Graduates with strong analytical skills can work as media analysts or researchers, studying audience demographics, media consumption patterns, and market trends. They provide insights and recommendations to optimize media strategies and content delivery.
Advertising Sales Executive: Graduates interested in media sales can pursue careers as advertising sales executives or account managers. They negotiate advertising contracts, cultivate client relationships, and develop tailored advertising solutions across different media platforms.
Public Relations Specialist: Graduates can work in public relations roles within media organizations, managing media relations, developing press releases, and enhancing brand reputation through effective communication strategies. They liaise with journalists, coordinate media events, and manage crisis communications.
Entrepreneurship and Media Consulting: Some graduates may choose entrepreneurial paths, starting their own media ventures or consulting firms. They leverage their knowledge of media industries and business management to innovate within the media sector, offer consulting services, or launch media startups.
