Master of Project Management
The Master of Project Management offered by Swinburne University is a ...
Bachelor of Media and Communication / Bachelor of Business (Digital Advertising Technology)
Hawthorn
INTAKE: Jul & Feb
Program Overview
Swinburne University's Bachelor of Media and Communication / Bachelor of Business (Digital Advertising Technology) program combines expertise in media communication with business acumen tailored for the digital advertising industry. It prepares students to navigate the evolving digital landscape and harness technology for effective advertising strategies.
Curriculum: The curriculum integrates core media and communication subjects with business courses specializing in digital advertising technology. Students study topics such as digital marketing strategies, social media analytics, consumer behavior analysis, digital content creation, media planning, and advertising campaign management.
Research Focus: The program emphasizes practical research projects focusing on digital advertising trends, data analytics for marketing insights, user experience (UX) design for digital platforms, and emerging technologies in digital advertising. Students engage in hands-on projects that apply theoretical knowledge to real-world advertising challenges.
Industry Engagement: Swinburne fosters strong industry connections, providing students with opportunities for internships, industry projects, and collaborations with leading digital advertising agencies, tech firms, and media organizations. This engagement ensures students gain practical skills and insights directly relevant to the digital advertising sector.
Global Perspective: The program encourages a global perspective by exploring international digital advertising practices, cross-cultural consumer behavior, and global trends in digital media consumption. Exchange programs and international partnerships broaden students' understanding of global advertising strategies and technological innovations.
Location
Hawthorn
Score
IELTS 6
Tuition Fee
AUD 34040
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 with a minimum of 20 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Swinburne University offers a range of scholarships designed to assist international students in achieving their educational goals. These scholarships are awarded based on various criteria, including academic merit, financial need, and specific areas of study.
Swinburne International Excellence Scholarship: This merit-based scholarship recognizes outstanding academic achievements. It provides financial support to high-achieving international students pursuing undergraduate or postgraduate degrees.
Swinburne Sports Excellence Scholarship: Aimed at supporting talented athletes, this scholarship assists international students who excel in sports while pursuing their academic studies at Swinburne.
Swinburne Student Achievement Award: Recognizing not only academic achievements but also contributions to the community, this scholarship provides financial support and acknowledges a holistic approach to personal growth and success.
Government Scholarships: Swinburne University collaborates with various governments and organizations worldwide to provide scholarships and sponsorships for international students from specific countries. These opportunities vary by nation and are offered in conjunction with external partners.
Graduates of Swinburne University's Bachelor of Media and Communication / Bachelor of Business (Digital Advertising Technology) program are equipped with specialized skills in digital marketing, advertising technology, and media communication. They are prepared for various roles in the dynamic digital advertising industry.
Digital Marketing Specialist: Graduates can work as digital marketing strategists, developing and implementing online advertising campaigns across platforms such as social media, search engines, and digital display networks. They analyze market trends, optimize digital content, and use data analytics to enhance campaign performance.
Media Planner/Buyer: With expertise in media planning and advertising budget management, graduates can pursue careers as media planners or buyers for advertising agencies, digital media firms, or corporate marketing departments. They negotiate advertising placements, analyze audience demographics, and maximize media spend efficiency.
Digital Content Creator: Graduates may specialize in digital content creation, producing engaging multimedia content for digital advertising campaigns. They use their creative skills in video production, graphic design, copywriting, and interactive content development to attract and engage target audiences.
Advertising Technology Specialist: In roles focused on advertising technology (ad tech), graduates manage and optimize digital ad campaigns using advanced tools and platforms. They may work in ad operations, programmatic advertising, ad serving, or digital analytics, ensuring ads reach the right audience effectively.
Social Media Manager: With a strong understanding of social media platforms and digital engagement strategies, graduates can work as social media managers or community managers. They develop content calendars, monitor social media channels, engage with followers, and execute social media advertising campaigns.
Data Analyst/Marketing Analyst: Graduates with skills in data analytics and market research can pursue careers as data analysts or marketing analysts within advertising agencies or marketing departments. They interpret consumer data, measure campaign performance, and provide insights to optimize advertising strategies.
