Master of Project Management
The Master of Project Management offered by Swinburne University is a ...
Bachelor of Media and Communication / Bachelor of Business (Advertising)
Hawthorn
INTAKE: Jul & Feb
Program Overview
The Bachelor of Media and Communication / Bachelor of Business (Advertising) program at Swinburne University of Technology combines expertise in media and communication with essential business skills focused on advertising and marketing. This dual-degree program prepares students for dynamic careers in advertising agencies, media organizations, corporate marketing departments, and digital communication industries.
Curriculum: The curriculum integrates core courses from both media and communication and business disciplines. Students study subjects such as media writing, digital communication, advertising principles, consumer behavior, market research, brand management, and strategic advertising campaigns. Elective options allow students to specialize in areas such as social media marketing, creative advertising, digital analytics, and media planning.
Research Focus: The program emphasizes practical and theoretical research skills in media and business contexts. Students engage in research projects that explore advertising trends, audience analysis, media consumption patterns, and advertising effectiveness. They learn to apply research methodologies to inform advertising strategies, media planning, and campaign development in real-world scenarios.
Industry Engagement: Swinburne University fosters strong industry connections through partnerships with advertising agencies, media companies, and corporate sponsors. Students benefit from industry placements, internships, and collaborative projects that provide hands-on experience in advertising campaign development, client management, media buying, and digital marketing strategies. Industry engagement opportunities enhance students' practical skills and professional networks.
Global Perspective: The university promotes a global perspective through international exchange programs, study tours, and partnerships with global media and advertising organizations. Students gain insights into international advertising practices, cultural influences on consumer behavior, and global media markets. Such experiences prepare students to work in multicultural environments and understand global advertising trends and strategies.
Location
Hawthorn
Score
IELTS 6
Tuition Fee
AUD 34040
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 with a minimum of 20 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Swinburne University offers a range of scholarships designed to assist international students in achieving their educational goals. These scholarships are awarded based on various criteria, including academic merit, financial need, and specific areas of study.
Swinburne International Excellence Scholarship: This merit-based scholarship recognizes outstanding academic achievements. It provides financial support to high-achieving international students pursuing undergraduate or postgraduate degrees.
Swinburne Sports Excellence Scholarship: Aimed at supporting talented athletes, this scholarship assists international students who excel in sports while pursuing their academic studies at Swinburne.
Swinburne Student Achievement Award: Recognizing not only academic achievements but also contributions to the community, this scholarship provides financial support and acknowledges a holistic approach to personal growth and success.
Government Scholarships: Swinburne University collaborates with various governments and organizations worldwide to provide scholarships and sponsorships for international students from specific countries. These opportunities vary by nation and are offered in conjunction with external partners.
Graduates of the Bachelor of Media and Communication / Bachelor of Business (Advertising) program at Swinburne University of Technology are well-equipped for a variety of dynamic and rewarding careers in the advertising, media, and communication industries. The dual-degree program provides a strong foundation in both media communication and business principles, enabling graduates to pursue diverse roles.
Advertising Executive: Advertising executives work in advertising agencies or corporate marketing departments, developing and executing advertising campaigns. They collaborate with creative teams to produce compelling advertisements across various media channels, manage client relationships, and ensure campaigns align with client objectives and brand strategies.
Media Planner: Media planners analyze target audiences and select the most appropriate media platforms to deliver advertising messages. They develop media plans that optimize reach and frequency, negotiate media buys, and monitor campaign performance to ensure effective and efficient use of advertising budgets.
Brand Manager: Brand managers oversee the development and management of a brand's identity and image. They work on brand positioning, product launches, and promotional strategies, ensuring consistent messaging across all marketing channels. They also analyze market trends and consumer behavior to make informed branding decisions.
Digital Marketer: Digital marketers specialize in online marketing strategies, including social media marketing, search engine optimization (SEO), content marketing, and email campaigns. They create and manage digital advertising campaigns, analyze web traffic and user engagement, and use data analytics to optimize online marketing efforts.
Creative Director: Creative directors lead creative teams in developing advertising concepts and visual designs. They provide creative direction, oversee the production of advertising materials, and ensure that the creative output aligns with the client's brand and campaign objectives.
Market Research Analyst: Market research analysts gather and analyze data on consumer preferences, market trends, and competitive activities. They provide insights and recommendations that inform advertising strategies, product development, and marketing campaigns.
Public Relations Specialist: Public relations specialists manage communication between organizations and their publics. They develop and implement PR strategies, write press releases, manage media relations, and handle crisis communication to maintain a positive public image for their clients.
Content Strategist: Content strategists plan, create, and manage content across various platforms, ensuring it aligns with the overall marketing strategy. They work on content marketing campaigns, develop editorial calendars, and produce engaging content that resonates with target audiences.
Social Media Manager: Social media managers create and manage social media campaigns, develop content strategies, and engage with audiences on platforms such as Facebook, Twitter, Instagram, and LinkedIn. They analyze social media metrics to measure the effectiveness of campaigns and adjust strategies accordingly.
Account Manager: Account managers act as the liaison between advertising agencies and their clients. They manage client accounts, ensure projects are delivered on time and within budget, and maintain strong client relationships by understanding their needs and providing strategic advice.
