Master of Project Management
The Master of Project Management offered by Swinburne University is a ...
Bachelor of Laws / Bachelor of Media and Communication (Public Relations)
Hawthorn
INTAKE: Jul & Feb
Program Overview
The Bachelor of Laws / Bachelor of Media and Communication (Public Relations) program at Swinburne University of Technology combines legal studies with specialized training in public relations. This dual-degree program equips students with comprehensive knowledge in law and strategic communication, preparing them for careers in legal PR, corporate communications, and media relations.
Curriculum: The curriculum integrates foundational legal subjects such as Contract Law, Constitutional Law, and Media Law with courses focusing on public relations strategies, crisis communication, and digital media management. Students develop practical skills in writing press releases, managing PR campaigns, and navigating legal issues in public relations contexts.
Research Focus: The program emphasizes research-driven learning, encouraging students to explore legal and communication theories through independent research projects. Research topics may include ethical implications of PR practices, media law reforms, and the role of law in shaping public perceptions. Students engage in critical analysis and contribute to scholarly discussions in legal PR and media ethics.
Industry Engagement: Swinburne University fosters strong industry connections with PR agencies, legal firms, and corporate communications departments. Students benefit from guest lectures by PR professionals and legal experts, industry placements, and networking opportunities. They gain practical insights into PR strategies, legal compliance, and crisis management in real-world settings.
Global Perspective: With a global perspective embedded in its curriculum, the program addresses international PR practices, cross-cultural communication strategies, and global media trends. Students are encouraged to explore international PR campaigns, study abroad opportunities, and understand the legal implications of global PR campaigns.
Location
Hawthorn
Score
IELTS 6.5
Tuition Fee
AUD 37000
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 with a minimum of 20 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Swinburne University offers a range of scholarships designed to assist international students in achieving their educational goals. These scholarships are awarded based on various criteria, including academic merit, financial need, and specific areas of study.
Swinburne International Excellence Scholarship: This merit-based scholarship recognizes outstanding academic achievements. It provides financial support to high-achieving international students pursuing undergraduate or postgraduate degrees.
Swinburne Sports Excellence Scholarship: Aimed at supporting talented athletes, this scholarship assists international students who excel in sports while pursuing their academic studies at Swinburne.
Swinburne Student Achievement Award: Recognizing not only academic achievements but also contributions to the community, this scholarship provides financial support and acknowledges a holistic approach to personal growth and success.
Government Scholarships: Swinburne University collaborates with various governments and organizations worldwide to provide scholarships and sponsorships for international students from specific countries. These opportunities vary by nation and are offered in conjunction with external partners.
Graduates of the Bachelor of Laws / Bachelor of Media and Communication (Public Relations) program from Swinburne University of Technology are equipped with a unique blend of legal knowledge and expertise in public relations.
Legal PR Consultant: Graduates can pursue careers as legal PR consultants, advising law firms, corporate clients, or government agencies on public relations strategies. They manage media relations, crisis communication, and reputation management while ensuring legal compliance.
Corporate Communications Manager: Graduates may work as corporate communications managers in businesses, managing internal and external communications, media relations, and PR campaigns. They integrate legal considerations into communication strategies and navigate legal issues affecting corporate reputation.
Media Relations Specialist: Some graduates choose to specialize in media relations, working for PR agencies, non-profit organizations, or government departments. They cultivate relationships with journalists, pitch stories, and manage media inquiries while understanding legal constraints and opportunities.
Legal Writer or Editor in PR: Graduates can pursue roles as legal writers or editors within PR agencies or corporate communications departments. They draft press releases, articles, and marketing materials while ensuring legal accuracy and compliance with media laws.
Government Relations Advisor: Graduates may work as government relations advisors, representing organizations in interactions with governmental bodies, regulatory agencies, and policymakers. They navigate legal frameworks, advocate for policy positions, and manage public affairs strategies.
Digital PR Specialist: With expertise in digital media and PR strategies, graduates can specialize as digital PR specialists. They manage online reputation, social media campaigns, and digital content creation while understanding legal implications of digital communications.
Legal Analyst in PR Agencies: Graduates can serve as legal analysts within PR agencies, providing insights on legal risks, intellectual property issues, and regulatory compliance. They support PR campaigns with legal advice and ensure ethical practices in PR activities.
Freelance PR Consultant: Entrepreneurial graduates may freelance as PR consultants, offering services to a diverse client base. They provide strategic PR counsel, crisis communication support, and media training while leveraging their legal expertise to protect client interests.
