Master of Project Management
The Master of Project Management offered by Swinburne University is a ...
Bachelor of Laws / Bachelor of Media and Communication (Digital Advertising Technology)
Hawthorn
INTAKE: Jul & Feb
Program Overview
The Bachelor of Laws / Bachelor of Media and Communication (Digital Advertising Technology) program at Swinburne University of Technology combines legal education with expertise in digital media and advertising technology. This dual degree equips students with a solid foundation in legal principles and practical skills in digital marketing, advertising strategies, and emerging technologies shaping the advertising industry.
Curriculum: The curriculum integrates core subjects from both the Bachelor of Laws and the Bachelor of Media and Communication (Digital Advertising Technology) programs. Law subjects cover fundamental legal concepts, digital media law, intellectual property rights, privacy laws, and regulatory frameworks relevant to digital advertising. Media and communication subjects focus on digital marketing strategies, consumer behavior analysis, social media marketing, content creation, and advertising technology innovations. Practical components include workshops, case studies, and industry projects that prepare students for real-world challenges in digital advertising.
Research Focus: Swinburne University emphasizes research-led teaching, offering opportunities for students to explore digital advertising technology from legal, ethical, and technological perspectives. Research topics may include digital privacy laws, data protection regulations, ethical implications of targeted advertising, effectiveness of digital marketing campaigns, and the role of artificial intelligence in advertising. Students engage in research projects that contribute to industry knowledge and address contemporary issues in digital advertising technology.
Industry Engagement: The program fosters strong industry connections through partnerships with digital marketing agencies, advertising firms, technology companies, and regulatory bodies. Students benefit from guest lectures, industry seminars, internships, and industry placements that provide insights into digital advertising strategies, campaign management, ad tech platforms, and legal compliance in advertising practices. These industry engagements enhance students' practical skills and prepare them for careers in the dynamic digital advertising landscape.
Global Perspective: Swinburne University promotes a global perspective through its curriculum and international collaborations. Students in the Bachelor of Laws / Bachelor of Media and Communication (Digital Advertising Technology) program have opportunities for international study exchanges, participation in global advertising competitions, and collaborations with international digital marketing experts. This global outlook enriches students' understanding of cross-cultural consumer behavior, global advertising trends, and international regulatory frameworks impacting digital advertising practices.
Location
Hawthorn
Score
IELTS 6.5
Tuition Fee
AUD 37000
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 with a minimum of 20 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Swinburne University offers a range of scholarships designed to assist international students in achieving their educational goals. These scholarships are awarded based on various criteria, including academic merit, financial need, and specific areas of study.
Swinburne International Excellence Scholarship: This merit-based scholarship recognizes outstanding academic achievements. It provides financial support to high-achieving international students pursuing undergraduate or postgraduate degrees.
Swinburne Sports Excellence Scholarship: Aimed at supporting talented athletes, this scholarship assists international students who excel in sports while pursuing their academic studies at Swinburne.
Swinburne Student Achievement Award: Recognizing not only academic achievements but also contributions to the community, this scholarship provides financial support and acknowledges a holistic approach to personal growth and success.
Government Scholarships: Swinburne University collaborates with various governments and organizations worldwide to provide scholarships and sponsorships for international students from specific countries. These opportunities vary by nation and are offered in conjunction with external partners.
Graduates of the Bachelor of Laws / Bachelor of Media and Communication (Digital Advertising Technology) program at Swinburne University of Technology possess a unique combination of legal expertise and specialized skills in digital media and advertising technology. This dual degree equips graduates for diverse career opportunities in legal practice, digital marketing, advertising technology, and media industries.
Digital Media Lawyer: Graduates can specialize as digital media lawyers, advising advertising agencies, digital platforms, and technology firms on legal issues related to digital advertising, intellectual property rights, data privacy, and regulatory compliance. They negotiate contracts, draft legal documents, and provide legal guidance on digital marketing campaigns and advertising technologies.
Advertising Account Manager: With knowledge of digital advertising strategies and legal frameworks, graduates can work as advertising account managers, overseeing digital marketing campaigns, client relationships, and campaign performance. They collaborate with creative teams, analyze consumer data, and ensure compliance with advertising standards and regulations.
Digital Marketing Strategist: Graduates can pursue careers as digital marketing strategists, developing and implementing digital marketing strategies for brands, businesses, or advertising agencies. They leverage their understanding of consumer behavior, advertising technologies, and legal considerations to optimize digital campaigns, drive engagement, and achieve marketing objectives.
Social Media Analyst: Graduates with expertise in digital advertising technology can work as social media analysts, analyzing social media trends, audience engagement metrics, and campaign effectiveness. They use data analytics tools to track performance, optimize social media advertising strategies, and provide insights to enhance brand visibility and reach.
Content Creator/Brand Manager: Graduates can specialize as content creators or brand managers, producing compelling digital content, social media posts, and multimedia campaigns for brands or digital platforms. They collaborate with creative teams, manage content calendars, and ensure brand consistency while adhering to legal and ethical guidelines in digital advertising.
Ad Tech Specialist: Graduates can work in ad tech roles, specializing in advertising technology platforms, programmatic advertising, and digital ad operations. They manage ad campaigns, optimize ad placements, and troubleshoot technical issues to maximize ad performance and ROI for advertisers and publishers.
Legal Consultant for Tech Startups: Graduates can serve as legal consultants for tech startups specializing in digital advertising technology. They provide legal advice on startup formation, intellectual property protection, licensing agreements, and regulatory compliance in the digital advertising ecosystem. They help startups navigate legal challenges and mitigate risks in their operations.
Digital Privacy Officer: With expertise in data privacy laws and digital advertising technologies, graduates can work as digital privacy officers, ensuring compliance with data protection regulations, GDPR, CCPA, and other privacy laws. They develop privacy policies, conduct audits, and implement data protection strategies for organizations engaged in digital marketing and advertising.
Market Research Analyst: Graduates can pursue careers as market research analysts, conducting research on consumer behavior, market trends, and competitive analysis in the digital advertising industry. They provide insights and recommendations to optimize advertising strategies, target audiences effectively, and enhance campaign performance based on data-driven insights.
Entrepreneur in Digital Advertising: With entrepreneurial skills and knowledge of digital advertising technology, graduates can start their own digital advertising agencies, consulting firms, or ad tech startups. They innovate new advertising solutions, disrupt traditional advertising models, and leverage legal expertise to address industry challenges and meet client needs.
