Bachelor of Business (Sports Management)

Hawthorn

 

INTAKE: Mar, Jul & Oct

Program Overview

The Bachelor of Business (Sports Management) program at Swinburne University of Technology prepares students for careers in the dynamic and competitive sports industry. This program integrates business principles with specialized knowledge in sports management, equipping graduates with the skills to manage sports organizations, events, facilities, and athletes.

Curriculum: The curriculum of the Bachelor of Business (Sports Management) program covers foundational business courses such as marketing, finance, management, and entrepreneurship, tailored to the sports context. Specialized courses focus on sports marketing, sports law, event management, sports economics, and strategic management in sports organizations. Students also gain practical skills through case studies, simulations, and industry projects.

Research Focus: Swinburne University of Technology emphasizes a research-informed approach within the Bachelor of Business (Sports Management) program. Students have opportunities to conduct research projects on sports industry trends, consumer behavior in sports, sports sponsorship, and sports economics. This research focus enhances students' analytical skills and prepares them to address contemporary challenges in sports management.

Industry Engagement: The program fosters strong connections with the sports industry through partnerships with sports organizations, guest lectures by industry professionals, and internship opportunities. Students gain hands-on experience working with sports teams, leagues, venues, and governing bodies, developing practical skills in sports event planning, marketing campaigns, and sponsorship management.

Global Perspective: With a focus on global sports trends and practices, Swinburne University of Technology encourages Bachelor of Business (Sports Management) students to explore international sports markets, global sporting events, and multicultural perspectives in sports management. International study tours, exchange programs, or collaborative projects with international partners provide students with insights into global sports management practices.

Pollster Education

Location

Hawthorn

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

AUD 36900

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
  • TOEFL: Overall score of 79 with a minimum of 20 in each section.
  • PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

Swinburne University offers a range of scholarships designed to assist international students in achieving their educational goals. These scholarships are awarded based on various criteria, including academic merit, financial need, and specific areas of study. 

Swinburne International Excellence Scholarship: This merit-based scholarship recognizes outstanding academic achievements. It provides financial support to high-achieving international students pursuing undergraduate or postgraduate degrees.

Swinburne Sports Excellence Scholarship: Aimed at supporting talented athletes, this scholarship assists international students who excel in sports while pursuing their academic studies at Swinburne.

Swinburne Student Achievement Award: Recognizing not only academic achievements but also contributions to the community, this scholarship provides financial support and acknowledges a holistic approach to personal growth and success.

Government Scholarships: Swinburne University collaborates with various governments and organizations worldwide to provide scholarships and sponsorships for international students from specific countries. These opportunities vary by nation and are offered in conjunction with external partners.

Graduates of Swinburne University's Bachelor of Business (Sports Management) program are equipped with the knowledge and skills to pursue diverse career opportunities in the sports industry. This program combines business acumen with specialized training in sports management, preparing graduates for roles that bridge the gap between sports organizations, athletes, and fans.

Sports Marketing Manager: Graduates can pursue careers as sports marketing managers, overseeing promotional campaigns, sponsorships, and branding strategies for sports teams, events, or athletic brands. They analyze market trends, develop marketing plans, and leverage digital platforms to engage fans and attract sponsors.

Sports Event Coordinator: In roles as sports event coordinators, graduates organize and manage sporting events such as tournaments, championships, and community sports programs. They handle logistics, coordinate schedules, manage budgets, and ensure smooth execution of events to enhance participant and spectator experiences.

Sports Facility Manager: Graduates may choose to work as sports facility managers, overseeing operations at sports venues, stadiums, or recreational facilities. They manage staff, maintain facilities, coordinate bookings, and implement safety protocols to provide a positive environment for athletes and visitors.

Athlete Agent or Talent Scout: Graduates can work as athlete agents or talent scouts, representing professional athletes, negotiating contracts, and securing endorsement deals. They identify promising talent, provide career advice, and manage the business affairs of athletes in sports such as football, basketball, tennis, and more.

Sports Business Consultant: With expertise in sports management and business strategy, graduates can work as consultants, advising sports organizations on financial planning, revenue generation, and operational efficiency. They analyze data, identify growth opportunities, and provide customized solutions to enhance organizational performance.

Sports Development Officer: Graduates interested in community engagement and youth sports development can pursue careers as sports development officers. They collaborate with schools, local councils, and community organizations to promote participation in sports, deliver coaching programs, and advocate for sports initiatives that benefit the community.

Sports Media and Communications Specialist: In roles as sports media specialists, graduates can work in sports journalism, broadcasting, or digital media. They report on sports events, interview athletes, produce multimedia content, and engage audiences through social media platforms, enhancing the visibility and coverage of sports.

Sports Finance Manager: Graduates with a focus on financial management can work as sports finance managers, overseeing budgeting, financial reporting, and investment strategies for sports organizations or agencies. They analyze revenue streams, manage payroll, and ensure financial compliance to support long-term sustainability and growth.

Corporate Partnerships Manager: In the realm of corporate partnerships, graduates can work as managers, securing sponsorships and partnerships between sports organizations and corporate entities. They negotiate agreements, develop activation plans, and cultivate relationships to leverage brand exposure and mutual business benefits.

Sports Entrepreneur: With entrepreneurial ambitions, graduates can start their own sports-related businesses, such as sports marketing agencies, fitness startups, sports apparel brands, or sports technology ventures. They innovate within the sports industry, address niche markets, and drive growth through creative solutions and business acumen.


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