Master of Project Management
The Master of Project Management offered by Swinburne University is a ...
Bachelor of Media and Communication (Social Media)
Hawthorn
INTAKE: Mar & Jul
Program Overview
The Bachelor of Media and Communication (Social Media) program at Swinburne University of Technology is designed to equip students with the knowledge and skills necessary to navigate the rapidly evolving digital media landscape. This program explores the theories, practices, and strategies behind social media platforms, preparing graduates for careers in digital marketing, content creation, social media management, and more.
Curriculum: The curriculum of the Bachelor of Media and Communication (Social Media) program covers core courses in media theory, digital communication, social media platforms, content strategy, audience engagement, and digital analytics. Students also gain practical skills in creating multimedia content, managing social media campaigns, and analyzing digital trends. Elective options allow students to specialize further in areas such as influencer marketing, community management, or digital storytelling.
Research Focus: Swinburne University of Technology emphasizes a research-informed approach within the Bachelor of Media and Communication (Social Media) program. Students have opportunities to conduct research projects on topics related to digital media, social media trends, audience behaviors, and digital marketing strategies. This research focus enhances students' critical thinking, analytical skills, and ability to apply theoretical knowledge to real-world scenarios.
Industry Engagement: The program fosters strong connections with industry through partnerships, guest lectures, and practical projects. Students engage with industry professionals, digital agencies, and media organizations through internships, industry placements, and collaborative projects. These experiences provide students with hands-on experience, industry-relevant skills, and networking opportunities essential for career advancement in the digital media sector.
Global Perspective: With a focus on global trends and practices in digital media, Swinburne University of Technology encourages Bachelor of Media and Communication (Social Media) students to explore international case studies, cultural differences in social media use, and global digital marketing strategies. Opportunities for international exchange programs or study tours enrich students' understanding of global digital landscapes and prepare them for international career opportunities.
Location
Hawthorn
Score
IELTS 6
Tuition Fee
AUD 33920
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 with a minimum of 20 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Swinburne University offers a range of scholarships designed to assist international students in achieving their educational goals. These scholarships are awarded based on various criteria, including academic merit, financial need, and specific areas of study.
Swinburne International Excellence Scholarship: This merit-based scholarship recognizes outstanding academic achievements. It provides financial support to high-achieving international students pursuing undergraduate or postgraduate degrees.
Swinburne Sports Excellence Scholarship: Aimed at supporting talented athletes, this scholarship assists international students who excel in sports while pursuing their academic studies at Swinburne.
Swinburne Student Achievement Award: Recognizing not only academic achievements but also contributions to the community, this scholarship provides financial support and acknowledges a holistic approach to personal growth and success.
Government Scholarships: Swinburne University collaborates with various governments and organizations worldwide to provide scholarships and sponsorships for international students from specific countries. These opportunities vary by nation and are offered in conjunction with external partners.
Graduates of Swinburne University of Technology's Bachelor of Media and Communication (Social Media) program are equipped with a blend of theoretical knowledge and practical skills that prepare them for diverse roles in the digital media and communication sectors.
Social Media Manager: Social media managers oversee the online presence and digital strategies of organizations across various industries. They create content calendars, manage social media platforms, analyze metrics, and implement campaigns to enhance brand visibility, engage audiences, and drive business goals.
Digital Content Creator: Digital content creators produce engaging multimedia content for social media platforms, websites, blogs, and digital campaigns. They use storytelling techniques, visual design skills, and video production expertise to create compelling content that resonates with target audiences and aligns with brand objectives.
Digital Marketing Specialist: Digital marketing specialists develop and execute digital marketing strategies that leverage social media platforms, search engine optimization (SEO), email marketing, and online advertising. They analyze market trends, optimize digital campaigns, and measure campaign performance to maximize reach, engagement, and conversion rates.
Community Manager: Community managers build and nurture online communities around brands or organizations. They engage with followers, respond to inquiries, moderate discussions, and foster positive relationships to enhance brand loyalty, customer satisfaction, and community engagement on social media platforms.
Influencer Relations Manager: Influencer relations managers collaborate with social media influencers to develop partnerships, sponsorships, and branded content collaborations. They negotiate contracts, manage influencer campaigns, and measure the impact of influencer marketing initiatives on brand awareness and consumer behavior.
Digital Strategist: Digital strategists analyze market research, consumer behavior, and industry trends to develop comprehensive digital strategies for organizations. They identify growth opportunities, recommend digital initiatives, and align digital activities with overall business objectives to achieve sustainable competitive advantage.
Social Media Analyst: Social media analysts gather and analyze data from social media platforms to extract insights, trends, and performance metrics. They use analytical tools and metrics to measure campaign effectiveness, audience engagement, and social media ROI, providing actionable recommendations for optimization.
Content Marketing Manager: Content marketing managers oversee the creation, distribution, and promotion of content that attracts and engages target audiences. They develop content strategies, manage editorial calendars, collaborate with content creators, and measure content performance to drive traffic, leads, and conversions.
Digital Communications Specialist: Digital communications specialists manage corporate communications, public relations, and crisis communications strategies across digital channels. They craft messaging, monitor online conversations, manage brand reputation, and coordinate digital campaigns to maintain a positive brand image and enhance stakeholder relationships.
