Master of Project Management
The Master of Project Management offered by Swinburne University is a ...
Bachelor of Business (Marketing)
Hawthorn
INTAKE: Mar & Jul
Program Overview
Swinburne University of Technology's Bachelor of Business (Marketing) program is designed to equip students with comprehensive knowledge and practical skills in marketing strategy, consumer behavior, market research, digital marketing, and branding. It focuses on preparing graduates for dynamic roles in marketing across various industries, emphasizing both theoretical foundations and hands-on experience.
Curriculum: The curriculum of the Bachelor of Business (Marketing) at Swinburne integrates core business principles with specialized marketing courses. Students engage with subjects such as Marketing Management, Digital Marketing Strategies, Consumer Behavior, Brand Management, Market Research, and Advertising Principles. The program also includes practical components like industry projects, internships, and case studies to enhance real-world application of marketing concepts.
Research Focus: Swinburne University fosters a research-driven approach within its Bachelor of Business (Marketing) program. Students are encouraged to explore current marketing trends, conduct market research, and analyze consumer insights through both academic projects and practical assignments. The university's strong research culture supports students in developing critical thinking skills and innovative marketing strategies.
Industry Engagement: The Bachelor of Business (Marketing) program at Swinburne emphasizes industry engagement through various initiatives. Students benefit from guest lectures by industry professionals, networking opportunities, and industry placements or internships. These experiences allow students to apply classroom knowledge in real-world settings, build professional networks, and gain practical insights into contemporary marketing practices.
Global Perspective: Swinburne University promotes a global perspective within its curriculum, preparing students to operate effectively in an international business environment. The Bachelor of Business (Marketing) program integrates global marketing strategies, cross-cultural communication skills, and opportunities for international study or exchange programs. Students are encouraged to understand global market dynamics and develop strategies that resonate across diverse cultural contexts.
Location
Hawthorn
Score
IELTS 6
Tuition Fee
AUD 36900
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 with a minimum of 20 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Swinburne University offers a range of scholarships designed to assist international students in achieving their educational goals. These scholarships are awarded based on various criteria, including academic merit, financial need, and specific areas of study.
Swinburne International Excellence Scholarship: This merit-based scholarship recognizes outstanding academic achievements. It provides financial support to high-achieving international students pursuing undergraduate or postgraduate degrees.
Swinburne Sports Excellence Scholarship: Aimed at supporting talented athletes, this scholarship assists international students who excel in sports while pursuing their academic studies at Swinburne.
Swinburne Student Achievement Award: Recognizing not only academic achievements but also contributions to the community, this scholarship provides financial support and acknowledges a holistic approach to personal growth and success.
Government Scholarships: Swinburne University collaborates with various governments and organizations worldwide to provide scholarships and sponsorships for international students from specific countries. These opportunities vary by nation and are offered in conjunction with external partners.
Graduating with a Bachelor of Business (Marketing) from Swinburne University of Technology opens up diverse career pathways in the dynamic field of marketing.
Marketing Manager: As a marketing manager, you'll oversee all marketing activities of a company or a specific product line. Responsibilities include developing marketing strategies, managing budgets, and leading a team to execute campaigns effectively.
Digital Marketing Specialist: Specializing in digital marketing involves leveraging online platforms and technologies to reach target audiences. Roles may include SEO (Search Engine Optimization), PPC (Pay-Per-Click) advertising, social media marketing, and content strategy.
Brand Manager: Brand managers are responsible for developing and maintaining the brand's identity. They strategize ways to enhance brand awareness, manage brand positioning, and ensure consistent brand messaging across all channels.
Market Research Analyst: Market research analysts study market conditions to examine potential sales of a product or service. They gather data on consumer preferences, competitors, and market trends to help companies make informed decisions about their marketing strategies.
Advertising Executive: Advertising executives work in agencies or within organizations to create and manage advertising campaigns. They collaborate with clients to develop creative concepts, oversee campaign execution, and measure campaign effectiveness.
Public Relations Specialist: PR specialists manage the public image of organizations or individuals. They develop communication strategies, handle media inquiries, and maintain positive relationships with stakeholders to enhance brand reputation.
Sales Manager: Sales managers oversee a team of sales representatives, set sales goals, analyze sales data, and develop strategies to boost sales performance. They collaborate closely with marketing teams to align sales efforts with overall marketing objectives.
Event Planner: Event planners organize and coordinate promotional events, product launches, trade shows, and corporate meetings. They manage logistics, budgeting, and marketing aspects of events to ensure successful outcomes.
E-commerce Manager: E-commerce managers focus on driving online sales for businesses. They optimize website usability, manage online advertising campaigns, and analyze website traffic data to maximize conversions and revenue.
Entrepreneur: Graduates with a strong understanding of marketing principles often venture into entrepreneurship. They may start their own businesses, launching products or services and employing marketing strategies to attract customers and achieve growth.
