Master of Project Management
The Master of Project Management offered by Swinburne University is a ...
Bachelor of Business Professional (Marketing)
Hawthorn
INTAKE: Jul & Feb
Program Overview
Swinburne University of Technology's Bachelor of Business Professional (Marketing) program is designed to prepare students for dynamic careers in marketing and related fields. It equips students with essential skills in market research, consumer behavior analysis, digital marketing strategies, and brand management. The program emphasizes practical learning through industry projects, internships, and real-world simulations, ensuring graduates are ready to thrive in competitive marketing environments.
Curriculum: The curriculum combines core marketing principles with specialized courses tailored to current industry trends. Key subjects include Marketing Management, Digital Marketing Strategy, Consumer Psychology, Branding, and Integrated Marketing Communications. Students also have opportunities to choose electives such as Social Media Marketing, Market Analytics, and International Marketing, allowing them to tailor their studies to specific career interests within the marketing field.
Research Focus: Swinburne University fosters a research-driven approach within its marketing program, integrating contemporary research findings into coursework. Faculty members actively engage in research areas like consumer trends, digital marketing innovations, and market segmentation strategies. Students benefit from access to cutting-edge insights and methodologies, enhancing their ability to apply theoretical knowledge to practical marketing challenges.
Industry Engagement: The university maintains strong ties with industry partners, offering students opportunities for internships, industry placements, and guest lectures from marketing professionals. These engagements provide valuable hands-on experience and networking opportunities, enabling students to gain practical insights into industry practices and trends. Industry projects and case studies are often integrated into the curriculum, ensuring students develop skills that are highly relevant to current market demands.
Global Perspective: Swinburne University promotes a global perspective through international study programs, exchange opportunities, and collaborations with global businesses. Students are encouraged to explore international marketing practices, cross-cultural consumer behavior, and global market trends. This exposure prepares graduates to navigate diverse international markets and effectively contribute to multinational marketing campaigns.
Location
Hawthorn
Score
IELTS 6.5
Tuition Fee
AUD 36900
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 with a minimum of 20 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Swinburne University offers a range of scholarships designed to assist international students in achieving their educational goals. These scholarships are awarded based on various criteria, including academic merit, financial need, and specific areas of study.
Swinburne International Excellence Scholarship: This merit-based scholarship recognizes outstanding academic achievements. It provides financial support to high-achieving international students pursuing undergraduate or postgraduate degrees.
Swinburne Sports Excellence Scholarship: Aimed at supporting talented athletes, this scholarship assists international students who excel in sports while pursuing their academic studies at Swinburne.
Swinburne Student Achievement Award: Recognizing not only academic achievements but also contributions to the community, this scholarship provides financial support and acknowledges a holistic approach to personal growth and success.
Government Scholarships: Swinburne University collaborates with various governments and organizations worldwide to provide scholarships and sponsorships for international students from specific countries. These opportunities vary by nation and are offered in conjunction with external partners.
Graduates of Swinburne University of Technology's Bachelor of Business Professional (Marketing) program are equipped with the skills and knowledge to pursue diverse career paths in the dynamic field of marketing. The program prepares students for roles that span traditional marketing strategies to cutting-edge digital marketing techniques, enabling them to thrive in various industries and organizational settings.
Marketing Manager: Marketing managers oversee the development and implementation of marketing strategies to promote products or services. They conduct market research, analyze consumer behavior, and collaborate with creative teams to execute effective marketing campaigns that enhance brand visibility and drive sales.
Digital Marketing Specialist: Digital marketing specialists focus on leveraging online platforms and technologies to reach target audiences effectively. They manage social media campaigns, optimize websites for search engines (SEO), execute email marketing campaigns, and analyze digital analytics to enhance digital presence and customer engagement.
Brand Manager: Brand managers are responsible for maintaining and enhancing the perception of a brand in the market. They develop brand strategies, oversee brand positioning, manage product launches, and ensure brand consistency across all marketing channels. They collaborate closely with marketing teams and external agencies to strengthen brand equity and customer loyalty.
Market Research Analyst: Market research analysts collect and analyze data to evaluate market trends, consumer preferences, and competitive landscapes. They conduct surveys, interviews, and focus groups to gather insights that inform marketing strategies and business decisions. Their findings help organizations understand market demands and develop targeted marketing campaigns.
Advertising Account Executive: Advertising account executives work for advertising agencies or within marketing departments to manage client accounts and coordinate advertising campaigns. They liaise between clients and creative teams, develop advertising proposals, oversee campaign budgets, and ensure campaign objectives are met effectively.
Sales Manager: Sales managers lead sales teams, set sales targets, develop sales strategies, and monitor performance metrics to achieve revenue goals. They collaborate with marketing teams to align sales efforts with marketing initiatives, identify new business opportunities, and build relationships with key clients and stakeholders.
Market Development Manager: Market development managers focus on expanding market reach and identifying new business opportunities. They analyze market potential, develop market entry strategies, establish partnerships with distributors or retailers, and oversee product launches in new markets to drive business growth.
Public Relations (PR) Specialist: PR specialists manage public perceptions of organizations or individuals through strategic communication campaigns. They create press releases, organize media events, manage social media presence, and cultivate relationships with journalists to maintain positive public relations and manage crises effectively.
Event Marketing Manager: Event marketing managers plan and execute promotional events and sponsorships to enhance brand visibility and engage target audiences. They coordinate logistics, manage event budgets, collaborate with vendors and sponsors, and evaluate event success through post-event analysis.
E-commerce Manager: E-commerce managers oversee online sales platforms and strategies to maximize online revenue. They optimize user experience, manage online content, analyze e-commerce analytics, implement digital marketing campaigns, and ensure seamless transaction processes to drive online sales growth.
