Master of Project Management
The Master of Project Management offered by Swinburne University is a ...
Bachelor of Media and Communication Professional (Digital Advertising Technology)
Hawthorn
INTAKE: Mar & Jul
Program Overview
The Bachelor of Media and Communication Professional (Digital Advertising Technology) at Swinburne University of Technology is designed for students passionate about digital marketing, advertising, and emerging technologies. This program integrates theoretical knowledge with practical skills to prepare students for dynamic careers in the digital advertising industry.
Curriculum: The curriculum of the Bachelor of Media and Communication Professional (Digital Advertising Technology) program covers essential topics such as digital media strategies, consumer behavior analysis, content creation, and digital advertising platforms. Students gain hands-on experience with industry-standard tools and technologies used in digital marketing campaigns.
Research Focus: Swinburne University emphasizes a research-driven approach within the Bachelor of Media and Communication Professional (Digital Advertising Technology) program. Students engage in practical research projects exploring trends in digital advertising technology, user experience (UX) design, data analytics, and campaign optimization strategies.
Industry Engagement: The university maintains strong ties with leading digital advertising agencies, technology firms, and media organizations to ensure the program's relevance to industry demands. Guest lectures, workshops, and industry placements provide students with valuable insights and networking opportunities essential for launching successful careers in digital advertising technology.
Global Perspective: Swinburne University promotes a global perspective within the Bachelor of Media and Communication Professional (Digital Advertising Technology) program through international collaborations, exchange programs, and multicultural learning environments. Students gain insights into global advertising trends, cultural nuances, and digital marketing strategies applicable in diverse markets worldwide.
Location
Hawthorn
Score
IELTS 6.5
Tuition Fee
AUD 33920
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 with a minimum of 20 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Swinburne University offers a range of scholarships designed to assist international students in achieving their educational goals. These scholarships are awarded based on various criteria, including academic merit, financial need, and specific areas of study.
Swinburne International Excellence Scholarship: This merit-based scholarship recognizes outstanding academic achievements. It provides financial support to high-achieving international students pursuing undergraduate or postgraduate degrees.
Swinburne Sports Excellence Scholarship: Aimed at supporting talented athletes, this scholarship assists international students who excel in sports while pursuing their academic studies at Swinburne.
Swinburne Student Achievement Award: Recognizing not only academic achievements but also contributions to the community, this scholarship provides financial support and acknowledges a holistic approach to personal growth and success.
Government Scholarships: Swinburne University collaborates with various governments and organizations worldwide to provide scholarships and sponsorships for international students from specific countries. These opportunities vary by nation and are offered in conjunction with external partners.
Graduates of Swinburne University's Bachelor of Media and Communication Professional (Digital Advertising Technology) program are well-prepared for a variety of career paths in the dynamic field of digital advertising and marketing technology.
Digital Marketing Specialist: Graduates can pursue roles as digital marketing specialists, responsible for planning, executing, and optimizing digital marketing campaigns across various platforms. They leverage their skills in digital advertising technology to reach target audiences effectively.
Advertising Account Manager: Careers as advertising account managers involve managing client relationships, developing advertising strategies, and overseeing the execution of digital advertising campaigns. Graduates collaborate with creative teams and clients to achieve marketing objectives.
Social Media Strategist: Graduates can specialize as social media strategists, focusing on creating and implementing social media campaigns that align with overall digital advertising strategies. They monitor trends, analyze engagement metrics, and optimize content to maximize brand visibility.
Digital Content Producer: Opportunities exist as digital content producers where graduates create compelling multimedia content for digital platforms, including videos, graphics, and interactive ads. They collaborate with marketing teams to ensure content aligns with brand messaging and campaign goals.
Data Analyst/Data Scientist: Careers in data analytics or data science within digital advertising involve analyzing campaign performance metrics, consumer behavior data, and market trends. Graduates utilize data insights to inform strategic decisions and optimize advertising campaigns for better ROI.
UX/UI Designer: Graduates with skills in user experience (UX) and user interface (UI) design can pursue roles designing intuitive and visually appealing digital interfaces for advertising campaigns. They focus on optimizing user engagement and conversion rates through effective design principles.
E-commerce Specialist: Graduates interested in online retail can work as e-commerce specialists, leveraging their knowledge of digital advertising technology to drive traffic, improve conversion rates, and enhance user experience on e-commerce platforms.
Digital Advertising Consultant: Some graduates may choose to work independently or for consultancy firms, providing strategic advice and solutions to businesses seeking to enhance their digital advertising efforts. They offer expertise in campaign optimization, budget allocation, and digital marketing technologies.
