Master of Project Management
The Master of Project Management offered by Swinburne University is a ...
Bachelor of Media and Communication Professional (Advertising)
Hawthorn
INTAKE: Jul & Feb
Program Overview
Swinburne University of Technology in Melbourne, Australia, offers a dynamic and industry-focused Bachelor of Media and Communication Professional (Advertising) program. This program is designed for students aspiring to enter the fast-paced world of advertising and media, equipping them with essential skills and knowledge needed for successful careers in creative industries.
Curriculum: The curriculum of the Bachelor of Media and Communication Professional (Advertising) at Swinburne combines theoretical knowledge with practical skills relevant to the advertising industry. Students study core subjects such as advertising principles, consumer behavior, digital media strategies, creative advertising techniques, and campaign planning. They also have opportunities to specialize in areas such as brand management, media buying, digital marketing, and integrated marketing communications. The program includes hands-on projects, industry placements, and workshops that prepare students to navigate real-world advertising challenges.
Research Focus: Swinburne University of Technology emphasizes a practical and research-driven approach in its advertising program. Students engage in research projects that explore current trends in consumer behavior, media consumption patterns, and advertising effectiveness. Faculty members are actively involved in research initiatives that inform industry practices and innovations in advertising strategies. This research focus allows students to apply evidence-based insights and creative solutions in their advertising projects and campaigns.
Industry Engagement: Industry engagement is integral to the Bachelor of Media and Communication Professional (Advertising) program at Swinburne. The university has strong partnerships with leading advertising agencies, media companies, and digital marketing firms. Students benefit from guest lectures, industry workshops, and networking opportunities with professionals in the field. These connections provide students with valuable insights into industry practices, trends, and emerging technologies, enhancing their readiness for careers in advertising upon graduation.
Global Perspective: Swinburne University of Technology promotes a global perspective through its advertising program. Students are encouraged to consider international markets, cultural influences, and global advertising trends in their coursework and projects. The university offers opportunities for international exchange programs, allowing students to gain firsthand experience in diverse advertising environments. This global outlook prepares graduates to work in multinational advertising agencies or to launch global advertising campaigns that resonate with diverse audiences.
Location
Hawthorn
Score
IELTS 6.5
Tuition Fee
AUD 32090
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 with a minimum of 20 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Swinburne University offers a range of scholarships designed to assist international students in achieving their educational goals. These scholarships are awarded based on various criteria, including academic merit, financial need, and specific areas of study.
Swinburne International Excellence Scholarship: This merit-based scholarship recognizes outstanding academic achievements. It provides financial support to high-achieving international students pursuing undergraduate or postgraduate degrees.
Swinburne Sports Excellence Scholarship: Aimed at supporting talented athletes, this scholarship assists international students who excel in sports while pursuing their academic studies at Swinburne.
Swinburne Student Achievement Award: Recognizing not only academic achievements but also contributions to the community, this scholarship provides financial support and acknowledges a holistic approach to personal growth and success.
Government Scholarships: Swinburne University collaborates with various governments and organizations worldwide to provide scholarships and sponsorships for international students from specific countries. These opportunities vary by nation and are offered in conjunction with external partners.
The Bachelor of Media and Communication Professional (Advertising) program at Swinburne University of Technology prepares graduates for diverse and exciting career opportunities in the dynamic field of advertising and media. With a strong emphasis on practical skills and industry relevance, graduates are well-equipped to pursue various roles in advertising agencies, media companies, digital marketing firms, and beyond.
Advertising Account Manager: Account managers play a crucial role in liaising between clients and advertising agencies. They oversee the development and execution of advertising campaigns, ensuring they align with client objectives and meet strategic goals.
Creative Director: Creative directors lead the creative teams responsible for developing compelling advertising concepts and campaigns. They oversee the artistic direction, messaging, and visual elements of advertising projects.
Media Planner/Buyer: Media planners and buyers strategize and execute media plans that reach target audiences effectively. They negotiate advertising space and placements across various media channels, such as television, radio, print, and digital platforms.
Digital Marketing Specialist: With expertise in digital media strategies, digital marketing specialists focus on leveraging online platforms to promote brands and engage with consumers. They manage digital advertising campaigns, SEO strategies, social media marketing, and content creation.
Brand Strategist/Manager: Brand strategists and managers develop and implement strategies to enhance brand awareness, positioning, and loyalty. They conduct market research, analyze consumer insights, and oversee brand messaging across different channels.
Social Media Manager: Social media managers are responsible for creating and managing social media content and campaigns. They engage with audiences, monitor social media trends, and analyze performance metrics to optimize campaign effectiveness.
Marketing Communications Specialist: Marketing communications specialists develop integrated marketing campaigns that align with organizational goals. They utilize various communication channels, such as advertising, public relations, and direct marketing, to promote products or services.
Copywriter: Copywriters create persuasive and engaging content for advertisements, campaigns, and promotional materials. They collaborate closely with creative teams to develop compelling narratives and messages that resonate with target audiences.
Market Research Analyst: Market research analysts gather and analyze data to assess market trends, consumer preferences, and competitive landscapes. They provide insights that inform strategic decisions and help organizations understand their target markets better.
Public Relations Officer/Manager: Public relations professionals manage the public image and reputation of organizations. They develop communication strategies, handle media inquiries, and coordinate public relations campaigns to build positive relationships with stakeholders.
Event Marketing Coordinator: Event marketing coordinators plan and execute promotional events, product launches, and sponsorships to enhance brand visibility and consumer engagement. They collaborate with cross-functional teams to ensure events align with marketing objectives.
Digital Content Creator: Digital content creators produce multimedia content, including videos, graphics, and written articles, for digital marketing campaigns and social media platforms. They leverage storytelling and visual communication to engage audiences effectively.
Advertising Sales Representative: Advertising sales representatives sell advertising space and time to businesses and agencies. They build relationships with clients, negotiate contracts, and develop customized advertising solutions to meet client needs and objectives.
Creative Consultant/Freelancer: Creative consultants or freelancers offer specialized expertise in creative strategy, design, or content creation on a project basis. They work independently or with agencies to deliver innovative solutions for advertising campaigns.
