Bachelor of Communication (Digital and Social Media)

The Bachelor of Communication (Digital and Social Media) at UTS is designed for students passionate about the evolving landscape of digital media. It equips students with the skills and knowledge to navigate the complexities of digital communication, preparing them for careers in social media management, digital marketing, content creation, and more.

Curriculum: The curriculum is structured to blend theoretical insights with practical skills essential in today's digital age. Students engage with subjects covering digital storytelling, social media analytics, content strategy, and multimedia production. This interdisciplinary approach ensures graduates are equipped to meet industry demands and innovate in digital communication practices.

Research Focus: UTS emphasizes a research-led teaching approach, integrating contemporary research findings into the curriculum. Students have opportunities to engage in research projects that explore emerging trends in digital media, contributing to advancements in the field and gaining practical research experience.

Industry Engagement: The program fosters strong industry connections through partnerships with leading digital media organizations. Students benefit from guest lectures, industry placements, and real-world projects that provide insights into current industry practices and networking opportunities with professionals.

Global Perspective: With a focus on global trends and issues in digital communication, the program encourages students to explore international perspectives. Collaborative projects with global partners and exchange opportunities broaden students' understanding of global digital cultures and practices.

Undergraduate Entry Requirements

Application Fee: AUD $50

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
• TOEFL: Overall score of 93 with a minimum of 21 in each section.
• PTE (Pearson Test of English): Overall score of 64 with a minimum of 50 in each section.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

The University of Technology Sydney (UTS) offers a range of scholarships and grants to assist students with the cost of their education. These scholarships are available to both domestic and international students and cover a range of academic fields.

UTS President's Scholarship: This is a prestigious scholarship that is awarded to high-achieving students. The scholarship covers the full tuition fees for the duration of the recipient's course.

UTS Global Ambassador Scholarship: This scholarship is available to both undergraduate and postgraduate international students who demonstrate academic excellence and a commitment to promoting UTS overseas. The scholarship covers 50% of the recipient's tuition fees.

UTS Women in Engineering and IT Scholarship: This scholarship is available to female students who are enrolled in an engineering or IT course at UTS. The scholarship provides financial assistance to cover the recipient's tuition fees and living expenses.

UTS Business School Scholarship: This scholarship is available to both domestic and international students who are enrolled in a business course at UTS. The scholarship provides financial assistance to cover the recipient's tuition fees.

UTS Graduate School of Health Scholarship: This scholarship is available to both domestic and international students who are enrolled in a health course at UTS. The scholarship provides financial assistance to cover the recipient's tuition fees.

UTS Faculty of Law Equity Scholarship: This scholarship is available to both domestic and international students who are enrolled in a law course at UTS. The scholarship provides financial assistance to cover the recipient's tuition fees and living expenses.

Graduates of the Bachelor of Communication (Digital and Social Media) program from UTS are well-equipped to pursue dynamic careers in the rapidly evolving digital landscape. 

Digital Marketing Specialist: Develop and execute digital marketing campaigns across various platforms, utilizing skills in SEO, SEM, and social media analytics to enhance brand visibility and engagement.

Social Media Manager: Strategize and manage social media platforms for organizations, creating compelling content, monitoring trends, and engaging with audiences to build brand presence and drive customer engagement.

Content Creator/Strategist: Produce engaging digital content such as articles, videos, and infographics tailored to target audiences. Develop content strategies aligned with organizational goals and audience preferences.

Digital Analyst: Analyze digital data and metrics to optimize digital marketing strategies and improve campaign performance. Utilize tools like Google Analytics and social media analytics platforms to derive actionable insights.

Community Manager: Foster and manage online communities and brand advocates through social media platforms and forums. Monitor discussions, respond to queries, and cultivate positive relationships with community members.

Digital Consultant: Provide strategic advice to organizations on digital communication strategies, social media management, and content marketing. Help businesses leverage digital platforms effectively to achieve their objectives.

Digital Project Manager: Coordinate and oversee digital projects from inception to completion, ensuring timely delivery and adherence to budget and quality standards. Collaborate with cross-functional teams to achieve project goals.

User Experience (UX) Designer: Design intuitive and user-friendly digital experiences across websites and applications. Conduct user research, create wireframes, and collaborate with developers to enhance usability and accessibility.

Media Relations Specialist: Cultivate relationships with media outlets and journalists to secure press coverage and manage the organization's public image. Draft press releases, organize media events, and handle crisis communication.

Entrepreneurship: Launch and manage your own digital media venture, leveraging skills in digital marketing, content creation, and strategic planning to build a successful business in the digital sphere.