Bachelor of Communication (Strategic Communication) Bachelor of Creative Intelligence and Innovation

Sydney - City Campus

 

INTAKE: February

Program Overview

The Bachelor of Communication (Strategic Communication) and Bachelor of Creative Intelligence and Innovation (BCII) at the University of Technology Sydney is a unique interdisciplinary program that combines expertise in communication with creative problem-solving skills. This dual degree equips students with a versatile skill set, preparing them to address complex challenges in the rapidly evolving communication industry.

Curriculum: The curriculum is structured to integrate core communication principles with innovative thinking and problem-solving methodologies. Students undertake courses in strategic communication, media relations, digital media practices, and creative intelligence. The BCII component enhances students' ability to approach problems from multiple perspectives, fostering creativity, entrepreneurship, and design thinking.

Research Focus: UTS emphasizes a research-driven approach across its programs, including the Bachelor of Communication (Strategic Communication) and BCII. Students engage with contemporary communication theories and practices while exploring opportunities for research projects that address real-world communication challenges. The program encourages critical thinking and the application of research insights to develop effective communication strategies.

Industry Engagement: The university maintains strong connections with industry leaders, offering students extensive opportunities for industry engagement. Through internships, industry projects, and collaborations with professionals, students gain practical experience and insights into current industry trends. This hands-on approach ensures graduates are well-prepared for diverse career paths in communication, innovation, and beyond.

Global Perspective: UTS promotes a global perspective by integrating international experiences into its curriculum. The Bachelor of Communication (Strategic Communication) and BCII program encourages students to participate in international exchange programs, study abroad opportunities, or global collaborative projects. This exposure broadens students' cultural awareness and understanding of global communication practices, enhancing their readiness for the globalized workplace.

Pollster Education

Location

Sydney - City Campus

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

AUD 38490

Undergraduate Entry Requirements

Application Fee: AUD $50

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
  • TOEFL: Overall score of 93 with a minimum of 21 in each section.
  • PTE (Pearson Test of English): Overall score of 64 with a minimum of 50 in each section.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

The University of Technology Sydney (UTS) offers a range of scholarships and grants to assist students with the cost of their education. These scholarships are available to both domestic and international students and cover a range of academic fields.

UTS President's Scholarship: This is a prestigious scholarship that is awarded to high-achieving students. The scholarship covers the full tuition fees for the duration of the recipient's course.

UTS Global Ambassador Scholarship: This scholarship is available to both undergraduate and postgraduate international students who demonstrate academic excellence and a commitment to promoting UTS overseas. The scholarship covers 50% of the recipient's tuition fees.

UTS Women in Engineering and IT Scholarship: This scholarship is available to female students who are enrolled in an engineering or IT course at UTS. The scholarship provides financial assistance to cover the recipient's tuition fees and living expenses.

UTS Business School Scholarship: This scholarship is available to both domestic and international students who are enrolled in a business course at UTS. The scholarship provides financial assistance to cover the recipient's tuition fees.

UTS Graduate School of Health Scholarship: This scholarship is available to both domestic and international students who are enrolled in a health course at UTS. The scholarship provides financial assistance to cover the recipient's tuition fees.

UTS Faculty of Law Equity Scholarship: This scholarship is available to both domestic and international students who are enrolled in a law course at UTS. The scholarship provides financial assistance to cover the recipient's tuition fees and living expenses.

Graduates of the Bachelor of Communication (Strategic Communication) and BCII program from UTS possess a unique blend of communication expertise, creative problem-solving skills, and innovation capabilities, making them highly sought after across various industries. 

Communication Strategist: As communication strategists, graduates can work in corporate settings, government agencies, or consulting firms, developing and implementing communication strategies that align with organizational goals. They utilize their understanding of strategic communication principles and creative intelligence to enhance brand reputation and manage stakeholder relations effectively.

Digital Media Specialist: Digital media specialists leverage their skills in digital communication strategies, content creation, and social media management to enhance brand visibility and engagement. They play a crucial role in developing and implementing digital marketing campaigns that resonate with target audiences.

Innovation Consultant: Graduates may pursue roles as innovation consultants, helping organizations identify opportunities for growth and transformation. They apply design thinking and creative problem-solving methodologies learned through the BCII component to drive innovation initiatives and foster a culture of creativity within organizations.

Creative Director: Creative directors oversee the development of visual and written content for marketing campaigns, digital platforms, and brand communication. They collaborate with teams of designers, writers, and marketers to ensure creative excellence and alignment with strategic objectives.

Entrepreneur or Startup Founder: Equipped with entrepreneurial skills from the BCII component, graduates may choose to launch their own ventures or join startups. Their ability to innovate, identify market opportunities, and develop business strategies gives them a competitive edge in the startup ecosystem.

Brand Manager: Brand managers are responsible for developing brand strategies, managing brand identities, and ensuring consistent brand messaging across various channels. Graduates can excel in this role by leveraging their communication expertise and creative insights to build strong, recognizable brands.

User Experience (UX) Designer: UX designers focus on creating intuitive and engaging user experiences across digital platforms and products. Graduates with a background in strategic communication and creative intelligence can contribute to UX design by understanding user behaviors, conducting research, and designing interfaces that meet user needs effectively.

Public Relations Specialist: Public relations specialists manage communication between organizations and the public or media. They craft press releases, organize media events, and handle crisis communication. Graduates with a dual degree can offer innovative approaches to managing public perception and building relationships with stakeholders.

Content Strategist/Manager: Content strategists or managers oversee the creation, distribution, and optimization of content across digital channels. They ensure content aligns with organizational objectives and resonates with target audiences. Graduates can excel in this role by combining strategic communication insights with creative content development skills.

Project Manager: Project managers oversee the planning, execution, and delivery of projects within organizations. With their interdisciplinary skills in communication and innovation, graduates are well-equipped to manage cross-functional teams, drive project success, and achieve strategic outcomes.


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