Bachelor of Communication (Strategic Communication)

Undergraduate Entry Requirements

Application Fee: AUD $50

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
• TOEFL: Overall score of 93 with a minimum of 21 in each section.
• PTE (Pearson Test of English): Overall score of 64 with a minimum of 50 in each section.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

The University of Technology Sydney (UTS) offers a range of scholarships and grants to assist students with the cost of their education. These scholarships are available to both domestic and international students and cover a range of academic fields.

UTS President's Scholarship: This is a prestigious scholarship that is awarded to high-achieving students. The scholarship covers the full tuition fees for the duration of the recipient's course.

UTS Global Ambassador Scholarship: This scholarship is available to both undergraduate and postgraduate international students who demonstrate academic excellence and a commitment to promoting UTS overseas. The scholarship covers 50% of the recipient's tuition fees.

UTS Women in Engineering and IT Scholarship: This scholarship is available to female students who are enrolled in an engineering or IT course at UTS. The scholarship provides financial assistance to cover the recipient's tuition fees and living expenses.

UTS Business School Scholarship: This scholarship is available to both domestic and international students who are enrolled in a business course at UTS. The scholarship provides financial assistance to cover the recipient's tuition fees.

UTS Graduate School of Health Scholarship: This scholarship is available to both domestic and international students who are enrolled in a health course at UTS. The scholarship provides financial assistance to cover the recipient's tuition fees.

UTS Faculty of Law Equity Scholarship: This scholarship is available to both domestic and international students who are enrolled in a law course at UTS. The scholarship provides financial assistance to cover the recipient's tuition fees and living expenses.

Graduates of the Bachelor of Communication (Strategic Communication) program from UTS are well-prepared to pursue diverse career paths in the dynamic field of communication and public relations. The program equips students with a robust skill set that is highly valued across various industries, including corporate communication, public relations agencies, government departments, nonprofit organizations, and digital media firms.

Corporate Communication Specialist: As corporate communication specialists, graduates can work within organizations to manage internal and external communication strategies. They are responsible for crafting messages that enhance the organization's reputation, managing media relations, and ensuring consistent communication with stakeholders.

Public Relations Manager: Public relations managers develop and execute communication campaigns to promote clients' or organizations' objectives. They maintain media contacts, handle crisis communication, and oversee public image strategies to build and maintain a positive reputation.

Digital Communication Strategist: In the digital age, digital communication strategists are in high demand. They develop online communication plans, manage social media platforms, analyze digital metrics, and implement strategies to enhance online presence and engagement.

Media Relations Specialist: Media relations specialists work to build relationships with journalists and media outlets. They pitch stories, arrange interviews, and manage press releases to secure favorable media coverage for their organizations or clients.

Strategic Advisor: Graduates may also pursue roles as strategic advisors, offering counsel to organizations on communication strategies aligned with their business goals. They provide insights on public perception, crisis management, and stakeholder engagement.

Content Creator/Manager: Content creation is integral to modern communication roles. Graduates can work as content creators or managers, developing compelling content across various platforms such as websites, blogs, newsletters, and video channels to engage audiences effectively.

Community Engagement Officer: In nonprofit organizations or government sectors, graduates may work as community engagement officers. They facilitate communication between organizations and their communities, manage outreach programs, and foster positive relationships with stakeholders.

Campaign Coordinator: Campaign coordinators plan and execute communication campaigns from start to finish. They conduct market research, identify target audiences, create campaign strategies, and measure campaign effectiveness to achieve desired outcomes.

Event Manager: Some graduates may specialize in event management, organizing promotional events, conferences, or product launches. They coordinate logistics, manage budgets, and ensure that events align with organizational objectives and enhance brand visibility.

Further Education and Research: For those interested in academia or research, the Bachelor of Communication (Strategic Communication) program at UTS also provides a solid foundation for pursuing postgraduate studies in communication, media studies, or related fields.