Bachelor of Communication (Media Business) Bachelor of Creative Intelligence and Innovation

Undergraduate Entry Requirements

Application Fee: AUD $50

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
• TOEFL: Overall score of 93 with a minimum of 21 in each section.
• PTE (Pearson Test of English): Overall score of 64 with a minimum of 50 in each section.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

The University of Technology Sydney (UTS) offers a range of scholarships and grants to assist students with the cost of their education. These scholarships are available to both domestic and international students and cover a range of academic fields.

UTS President's Scholarship: This is a prestigious scholarship that is awarded to high-achieving students. The scholarship covers the full tuition fees for the duration of the recipient's course.

UTS Global Ambassador Scholarship: This scholarship is available to both undergraduate and postgraduate international students who demonstrate academic excellence and a commitment to promoting UTS overseas. The scholarship covers 50% of the recipient's tuition fees.

UTS Women in Engineering and IT Scholarship: This scholarship is available to female students who are enrolled in an engineering or IT course at UTS. The scholarship provides financial assistance to cover the recipient's tuition fees and living expenses.

UTS Business School Scholarship: This scholarship is available to both domestic and international students who are enrolled in a business course at UTS. The scholarship provides financial assistance to cover the recipient's tuition fees.

UTS Graduate School of Health Scholarship: This scholarship is available to both domestic and international students who are enrolled in a health course at UTS. The scholarship provides financial assistance to cover the recipient's tuition fees.

UTS Faculty of Law Equity Scholarship: This scholarship is available to both domestic and international students who are enrolled in a law course at UTS. The scholarship provides financial assistance to cover the recipient's tuition fees and living expenses.

Graduates of the Bachelor of Communication (Media Business) Bachelor of Creative Intelligence and Innovation program from UTS possess a unique blend of media business acumen and creative problem-solving skills, making them well-suited for diverse career paths in the dynamic media and creative industries. 

Digital Media Strategist/Consultant: Graduates can specialize as digital media strategists or consultants, leveraging their expertise in media business and creative intelligence to develop innovative digital media strategies. They analyze market trends, consumer behavior, and digital analytics to optimize digital campaigns and enhance brand visibility across various platforms.

Media Innovation Manager: Graduates may work as media innovation managers, responsible for driving innovation within media organizations. They identify opportunities for new media products, services, or business models, lead cross-functional teams in developing innovative solutions, and implement strategies to maintain competitive advantage in the media industry.

Creative Director/Producer: With a focus on creative intelligence and media business, graduates can pursue roles as creative directors or producers in advertising agencies, media companies, or creative studios. They oversee the creative direction of campaigns, manage production processes, and ensure the delivery of compelling and effective media content.

Entrepreneur/Startup Founder: Graduates with entrepreneurial ambitions can launch their own media startups or creative ventures. They can innovate new media technologies, platforms, or content formats, leveraging their business acumen and creative thinking to disrupt the industry and create impactful solutions for diverse audiences.

Brand Strategist/Manager: Graduates can specialize in brand strategy and management, working for media organizations, marketing agencies, or consumer brands. They develop brand positioning strategies, manage brand portfolios, conduct market research, and devise integrated marketing campaigns that resonate with target audiences globally.

Innovation Consultant/Analyst: With their expertise in creative intelligence and media business, graduates can work as innovation consultants or analysts for consulting firms, media agencies, or corporate innovation departments. They analyze industry trends, evaluate competitive landscapes, and recommend innovative strategies to drive business growth and market leadership.

Content Marketing Specialist: Graduates may specialize in content marketing, creating and distributing valuable, relevant, and consistent content to attract and retain audiences. They develop content strategies, manage content calendars, and utilize storytelling techniques to engage consumers and build brand loyalty in the competitive media landscape.

Media Relations Manager: Graduates can pursue careers as media relations managers, responsible for managing relationships with media outlets, journalists, and influencers. They craft press releases, coordinate media interviews, and oversee crisis communications to enhance brand reputation and maintain positive media coverage.