Master of TESOL and Applied Linguistics (Extension)
The Master of TESOL and Applied Linguistics (Extension) program at UTS is a prestigious...
Bachelor of Communication (Media Business)
Sydney
INTAKE: Jul & Feb
Program Overview
The Bachelor of Communication (Media Business) program at UTS is designed for students interested in the business aspects of the media industry. It combines foundational knowledge in communication with specialized skills in media management, marketing, entrepreneurship, and digital media strategy. Graduates are prepared for careers in media organizations, advertising agencies, digital platforms, and related industries.
Curriculum: The curriculum of the program integrates core communication courses with business-focused modules tailored to the media sector. Students study subjects such as media economics, media law, marketing communication, strategic management, and digital innovation. They gain practical skills in media planning, audience analysis, brand management, and media campaign development.
Research Focus: UTS emphasizes a research-oriented approach, encouraging students to explore contemporary issues and trends in media business. The program fosters critical thinking, analytical skills, and research methodologies relevant to the media industry. Students have opportunities to conduct independent research projects, analyze market data, and propose innovative solutions to media business challenges.
Industry Engagement: The university maintains strong ties with industry leaders, providing students with opportunities for internships, industry projects, and networking events. Students benefit from guest lectures by industry professionals, workshops on media technologies, and hands-on experience in media organizations. This industry engagement ensures that graduates are well-prepared to navigate the competitive landscape of media business.
Global Perspective: Located in Sydney, a global hub for media and business, UTS offers students a diverse and multicultural environment. The program includes international perspectives on media business, global media trends, and cross-cultural communication strategies. Students have opportunities for international exchanges, study tours, and collaborations with global media companies, enhancing their understanding of global media dynamics and expanding their professional networks.
Location
Sydney
Score
IELTS 6.5
Tuition Fee
AUD 19245
Undergraduate Entry Requirements
Application Fee: AUD $50
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 93 with a minimum of 21 in each section.
- PTE (Pearson Test of English): Overall score of 64 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
The University of Technology Sydney (UTS) offers a range of scholarships and grants to assist students with the cost of their education. These scholarships are available to both domestic and international students and cover a range of academic fields.
UTS President's Scholarship: This is a prestigious scholarship that is awarded to high-achieving students. The scholarship covers the full tuition fees for the duration of the recipient's course.
UTS Global Ambassador Scholarship: This scholarship is available to both undergraduate and postgraduate international students who demonstrate academic excellence and a commitment to promoting UTS overseas. The scholarship covers 50% of the recipient's tuition fees.
UTS Women in Engineering and IT Scholarship: This scholarship is available to female students who are enrolled in an engineering or IT course at UTS. The scholarship provides financial assistance to cover the recipient's tuition fees and living expenses.
UTS Business School Scholarship: This scholarship is available to both domestic and international students who are enrolled in a business course at UTS. The scholarship provides financial assistance to cover the recipient's tuition fees.
UTS Graduate School of Health Scholarship: This scholarship is available to both domestic and international students who are enrolled in a health course at UTS. The scholarship provides financial assistance to cover the recipient's tuition fees.
UTS Faculty of Law Equity Scholarship: This scholarship is available to both domestic and international students who are enrolled in a law course at UTS. The scholarship provides financial assistance to cover the recipient's tuition fees and living expenses.
Graduates of the Bachelor of Communication (Media Business) program from UTS are well-prepared to pursue diverse career paths in the dynamic and evolving media industry.
Media Manager/Director: Graduates can work as media managers or directors in media organizations, overseeing operations, strategic planning, and business development. They manage teams, oversee content creation, and ensure the effective implementation of media campaigns and projects.
Digital Media Strategist: With expertise in media business and digital marketing, graduates can specialize as digital media strategists. They develop and execute digital media campaigns, optimize online presence, analyze digital analytics, and use data-driven insights to enhance brand visibility and engagement.
Advertising Account Executive/Manager: Graduates may pursue roles in advertising agencies as account executives or managers. They work with clients to develop advertising strategies, manage campaigns, and ensure that advertising initiatives align with client objectives and media trends.
Brand Manager: Graduates with a focus on media business can work as brand managers for media companies, digital platforms, or consumer brands. They develop brand strategies, oversee brand positioning, conduct market research, and manage brand communication across various media channels.
Media Buyer/Planner: Graduates can work as media buyers or planners, responsible for purchasing advertising space and time across different media platforms. They negotiate contracts, analyze audience demographics, and optimize media budgets to maximize the effectiveness of advertising campaigns.
Market Research Analyst: With a strong foundation in media economics and research methodologies, graduates can pursue careers as market research analysts. They collect and analyze data on consumer behavior, media consumption patterns, and market trends to inform strategic decisions and marketing campaigns.
Content Strategist/Editorial Manager: Graduates may specialize in content strategy and editorial management, working for media outlets, publishing houses, or digital content platforms. They plan editorial calendars, oversee content creation, manage editorial teams, and ensure the quality and relevance of published content.
Entrepreneur/Startup Founder: With an entrepreneurial mindset and knowledge of media business, graduates can start their own media-related ventures. They may launch startups in digital media, content production, social media management, or media technology, leveraging innovative ideas and industry insights.
