Bachelor of Communication (Honours)

Sydney

 

INTAKE: February

Program Overview

The Bachelor of Communication (Honours) program at UTS is designed for students aiming to develop advanced skills in communication theory, practice, and research. It offers a comprehensive education that prepares graduates for diverse careers in media, public relations, digital communication, journalism, advertising, and beyond. The program emphasizes critical thinking, creative problem-solving, and practical experience to navigate the evolving communication landscape effectively.

Curriculum: The curriculum of the Bachelor of Communication (Honours) program is structured to provide students with a strong foundation in communication theory and practice. Core subjects cover areas such as media studies, communication ethics, digital media production, journalism, public relations, advertising, and strategic communication. Students have the opportunity to specialize through elective courses in areas such as social media management, corporate communication, broadcast journalism, or digital marketing. The program also includes practical components such as internships, industry placements, and capstone projects to apply theoretical knowledge in real-world contexts.

Research Focus: The program places a significant emphasis on research skills development. Students engage in research projects that explore communication trends, media effects, audience analysis, communication technologies, and cultural studies. They learn to conduct qualitative and quantitative research, analyze data, and critically evaluate communication practices and theories. The honours component allows students to undertake independent research under the guidance of faculty mentors, contributing to the field's scholarly discourse and advancing their expertise in specialized areas of communication.

Industry Engagement: UTS fosters strong industry partnerships to enhance the practical relevance of the Bachelor of Communication (Honours) program. Students benefit from guest lectures by industry professionals, workshops, and networking events. The university's location in Sydney, a major hub for media and communication industries, provides students with opportunities for internships, work placements, and collaborations with leading media organizations, advertising agencies, PR firms, and digital media companies. These engagements facilitate hands-on learning and professional development, preparing graduates for successful careers in the communication field.

Global Perspective: Recognizing the global nature of communication and media industries, the Bachelor of Communication (Honours) program integrates a global perspective into its curriculum. Students explore international media systems, global communication trends, cross-cultural communication practices, and the impact of globalization on media and society. They have opportunities to participate in international exchange programs, study tours, or collaborative projects with international partners, gaining insights into diverse cultural contexts and global communication dynamics.

Pollster Education

Location

Sydney

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

AUD 38490

Undergraduate Entry Requirements

Application Fee: AUD $50

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
  • TOEFL: Overall score of 93 with a minimum of 21 in each section.
  • PTE (Pearson Test of English): Overall score of 64 with a minimum of 50 in each section.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

The University of Technology Sydney (UTS) offers a range of scholarships and grants to assist students with the cost of their education. These scholarships are available to both domestic and international students and cover a range of academic fields.

UTS President's Scholarship: This is a prestigious scholarship that is awarded to high-achieving students. The scholarship covers the full tuition fees for the duration of the recipient's course.

UTS Global Ambassador Scholarship: This scholarship is available to both undergraduate and postgraduate international students who demonstrate academic excellence and a commitment to promoting UTS overseas. The scholarship covers 50% of the recipient's tuition fees.

UTS Women in Engineering and IT Scholarship: This scholarship is available to female students who are enrolled in an engineering or IT course at UTS. The scholarship provides financial assistance to cover the recipient's tuition fees and living expenses.

UTS Business School Scholarship: This scholarship is available to both domestic and international students who are enrolled in a business course at UTS. The scholarship provides financial assistance to cover the recipient's tuition fees.

UTS Graduate School of Health Scholarship: This scholarship is available to both domestic and international students who are enrolled in a health course at UTS. The scholarship provides financial assistance to cover the recipient's tuition fees.

UTS Faculty of Law Equity Scholarship: This scholarship is available to both domestic and international students who are enrolled in a law course at UTS. The scholarship provides financial assistance to cover the recipient's tuition fees and living expenses.

Graduates of the Bachelor of Communication (Honours) program from UTS possess versatile skills in communication, media, digital platforms, and research, making them well-prepared for diverse career opportunities across various industries.

Digital Media Strategist: Graduates can work as digital media strategists, developing and executing digital marketing campaigns, social media strategies, and content management plans for businesses, agencies, or nonprofit organizations. They leverage their understanding of digital platforms and audience engagement to enhance brand visibility and drive online engagement.

Public Relations Specialist: Graduates can pursue roles as public relations specialists, managing communication strategies, media relations, crisis communication, and stakeholder engagement for corporations, government agencies, PR firms, or nonprofit organizations. They craft compelling narratives, manage press releases, and build positive public perceptions for their clients or employers.

Journalist/Reporter: Graduates interested in journalism can work as journalists or reporters for print, broadcast, or online media outlets. They investigate news stories, conduct interviews, write articles, and produce multimedia content that informs and engages audiences on current events, social issues, and community developments.

Content Creator/Editor: Graduates can specialize in content creation or editing roles, producing written, visual, or multimedia content for websites, blogs, social media platforms, and digital publications. They ensure content accuracy, relevance, and adherence to editorial guidelines while leveraging storytelling techniques to captivate audiences.

Advertising Account Executive: Graduates can work as advertising account executives, managing client relationships, developing advertising campaigns, and coordinating creative and media strategies with advertising agencies. They collaborate with creative teams to create compelling ad campaigns that resonate with target audiences and achieve client objectives.

Digital Marketing Manager: Graduates with expertise in digital communication can pursue careers as digital marketing managers, overseeing online marketing strategies, SEO optimization, email marketing campaigns, and performance analytics for e-commerce businesses, startups, or digital marketing agencies.

Corporate Communications Specialist: Graduates can specialize in corporate communications roles, developing internal and external communication strategies, executive messaging, employee newsletters, and corporate social responsibility (CSR) initiatives. They ensure consistent brand messaging and enhance organizational reputation through effective communication practices.

Media Producer/Editor: Graduates interested in media production can work as producers or editors, overseeing the creation of video content, documentaries, podcasts, or multimedia projects. They manage production teams, coordinate logistics, and edit content to deliver high-quality media products for broadcast or digital distribution.

Social Media Manager: With expertise in social media platforms and digital engagement, graduates can work as social media managers, developing social media strategies, managing online communities, and monitoring brand presence across various social channels. They analyze engagement metrics and optimize content to increase follower growth and brand visibility.

Market Research Analyst: Graduates can pursue careers as market research analysts, conducting consumer surveys, analyzing market trends, and interpreting data to provide insights into consumer behavior, market segmentation, and competitive landscapes. They support strategic decision-making for businesses and organizations seeking to understand and respond to market dynamics effectively.


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