Bachelor of Business (Marketing)

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
• TOEFL: Overall score of 72 with a minimum of 18 in each section.
• PTE (Pearson Test of English): Overall score of 50 with a minimum of 50 in each section.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

Flinders University is recognizing and rewarding the academic excellence and achievements of international students. The university offers a variety of scholarships and financial aid opportunities to help ease the financial burden of pursuing higher education in Australia. 

Flinders University Scholarship for International Students: This scholarship is available to international students pursuing undergraduate or postgraduate coursework programs. It offers a partial tuition fee waiver, making education more accessible.

Australia Awards Scholarships: These scholarships are offered in collaboration with the Australian government and are aimed at students from participating countries in the Asia-Pacific region. They provide financial support for undergraduate and postgraduate studies.

Flinders Foundation Scholarship: This scholarship is dedicated to supporting high-achieving students across various fields of study. It covers a portion of the tuition fees for international students.

Flinders Humanitarian Scholarship Fund: Designed to assist refugees and humanitarian entrants, this scholarship provides financial support to cover tuition fees and contribute to living expenses.

Endeavour Scholarships and Fellowships: These scholarships are funded by the Australian government and are available to international students for study, research, or professional development in Australia. They cover a range of academic fields.

Country-specific Scholarships: Flinders University offers scholarships tailored to students from specific countries or regions. These scholarships may include tuition fee waivers or financial support.

Faculty-specific Scholarships: Some faculties and departments within Flinders University offer scholarships to international students pursuing degrees in particular fields of study. These scholarships may include financial assistance and academic support.

Graduates of Flinders University's Bachelor of Business program specializing in Marketing are well-equipped to pursue diverse and exciting career opportunities in the dynamic field of marketing. The program provides students with a strong foundation in marketing principles, strategic thinking, creative problem-solving, and practical skills essential for success in various marketing roles.

Marketing Manager: Marketing Managers oversee the development and implementation of marketing strategies to promote products or services. They analyze market trends, conduct market research, define target audiences, coordinate marketing campaigns, and monitor campaign effectiveness to achieve business objectives.

Digital Marketing Specialist: Digital Marketing Specialists focus on leveraging digital channels and technologies to reach target audiences and drive online engagement. They manage digital marketing campaigns, optimize website performance, conduct SEO and SEM activities, and analyze digital metrics to enhance online presence and customer acquisition.

Brand Manager: Brand Managers are responsible for building and managing brand equity. They develop brand strategies, oversee brand positioning and messaging, manage product launches, collaborate with advertising agencies, and monitor brand performance to maintain brand integrity and maximize market share.

Market Research Analyst: Market Research Analysts collect and analyze data to evaluate market conditions, consumer preferences, and competitive landscapes. They design research studies, conduct surveys and focus groups, interpret data findings, and provide insights to inform marketing strategies and decision-making.

Advertising Account Executive: Advertising Account Executives work for advertising agencies or media companies to manage client accounts and campaigns. They liaise between clients and internal teams, develop advertising proposals, oversee campaign execution, monitor budgets, and ensure campaigns align with client objectives and brand messaging.

Social Media Manager: Social Media Managers develop and execute social media strategies to build brand awareness, engage audiences, and drive user engagement across social platforms. They create content calendars, monitor social media channels, respond to customer inquiries, and analyze social media performance metrics to optimize campaigns.

Market Development Manager: Market Development Managers focus on expanding into new markets or segments. They conduct market analysis, identify growth opportunities, develop market entry strategies, establish partnerships, and lead initiatives to drive revenue growth and market expansion.

Public Relations Specialist: Public Relations Specialists manage an organization's public image and reputation. They develop PR campaigns, write press releases, cultivate media relationships, handle crisis communications, and promote positive brand perception through media placements and public engagements.

Sales Manager: Sales Managers lead sales teams to achieve revenue targets and sales goals. They develop sales strategies, set sales targets, train and motivate sales staff, analyze sales data, forecast sales trends, and collaborate with marketing teams to align sales efforts with marketing initiatives.

E-commerce Manager: E-commerce Managers oversee online sales platforms and operations. They manage e-commerce websites, optimize user experience, implement digital marketing strategies, monitor online sales performance, and analyze customer behavior to increase online sales and profitability.