Master of Professional Engineering (Electrical)
The Master of Professional Engineering (Electrical) program at QUT is designed to provi...
Bachelor of Business (Marketing)
Queensland
INTAKE: Feb, Jul & Nov
Program Overview
Queensland University of Technology (QUT), located in Brisbane, Australia, is renowned for its innovative approach to education and strong industry connections. The Bachelor of Business (Marketing) program at QUT is designed to equip students with comprehensive knowledge and skills in marketing strategy, consumer behavior, digital marketing, branding, and market research. This program prepares students for dynamic careers in marketing across various industries.
Curriculum: The curriculum of the Bachelor of Business (Marketing) program at QUT is structured to provide students with a solid foundation in marketing theory and practice. Core courses cover topics such as marketing management, strategic marketing planning, market analysis, digital marketing strategies, consumer psychology, and brand management. Students also have the opportunity to choose elective courses that align with their interests, such as social media marketing, international marketing, or marketing analytics. The program integrates hands-on projects, case studies, and simulations to enhance practical learning outcomes and develop critical marketing skills.
Research Focus: QUT is committed to research excellence across various disciplines, including marketing. The Bachelor of Business (Marketing) program integrates research-led teaching methodologies, encouraging students to engage with contemporary marketing issues and contribute to academic knowledge through research projects and seminars. Students have opportunities to collaborate with faculty on research initiatives, gaining insights into emerging trends and best practices in marketing theory and practice.
Industry Engagement: One of QUT’s strengths lies in its strong industry connections and partnerships. The Bachelor of Business (Marketing) program includes industry-relevant projects, guest lectures by marketing professionals, and internship opportunities. These experiences allow students to apply marketing theory to real-world scenarios, develop practical skills, and build networks within the marketing industry. QUT’s location in Brisbane, a vibrant business hub, provides additional opportunities for industry engagement and career advancement.
Global Perspective: Recognizing the importance of a global perspective in marketing, QUT offers students opportunities for international exchange programs and study abroad experiences. The Bachelor of Business (Marketing) program encourages students to explore global marketing trends, understand cultural influences on consumer behavior, and analyze marketing strategies across different markets and regions. QUT’s diverse student body and faculty from around the world enrich the learning environment, preparing students to navigate global marketing challenges and opportunities.
Location
Queensland
Score
IELTS 6.5
Tuition Fee
AUD 33700
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 with a minimum of 21 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Queensland University of Technology (QUT) is fostering a diverse and inclusive learning environment, and one of the ways it achieves this is by offering a range of scholarships to international students. These scholarships are designed to recognize academic excellence, support financial needs, and encourage students to pursue their educational goals at QUT.
QUT Excellence Scholarship: This prestigious scholarship is awarded to high-achieving international students who demonstrate outstanding academic performance. It provides financial support for tuition fees and offers a unique opportunity to be part of the QUT College of Excellence.
QUT International Merit Scholarship: This scholarship is available to international students who excel academically. It offers a partial tuition fee waiver to help reduce the cost of studying at QUT, making it a more affordable option for deserving students.
Government Scholarships: QUT collaborates with various governments and organizations to provide additional scholarship opportunities to international students. These scholarships may cover a wide range of disciplines and levels of study, making them accessible to a diverse group of students.
External Scholarships: QUT encourages international students to explore external scholarship opportunities that may be available through government agencies, private organizations, and foundations. The university provides guidance and support in identifying and applying for these scholarships.
Graduating with a Bachelor of Business (Marketing) from Queensland University of Technology (QUT) opens up diverse and exciting career opportunities in the field of marketing across various industries. QUT’s emphasis on practical learning, industry engagement, and innovative marketing strategies equips graduates with the skills and knowledge needed to succeed in dynamic marketing roles.
Marketing Manager: Graduates can pursue careers as marketing managers in corporations, advertising agencies, or digital marketing firms. They develop marketing strategies, oversee promotional campaigns, analyze market trends, and manage marketing budgets to achieve business objectives and enhance brand visibility.
Digital Marketing Specialist: With expertise in digital marketing channels and technologies, graduates may specialize as digital marketing specialists. They design and execute online marketing campaigns, optimize websites for search engines (SEO), manage social media platforms, and analyze digital metrics to drive online engagement and conversions.
Brand Manager: Graduates can work as brand managers, responsible for developing and maintaining brand identity, positioning, and communication strategies. They conduct market research, collaborate with creative teams, and implement brand initiatives to strengthen brand equity and differentiation in competitive markets.
Market Research Analyst: Some graduates may pursue careers as market research analysts, collecting and analyzing data on consumer preferences, market trends, and competitor activities. They interpret research findings, identify market opportunities, and provide insights that inform marketing strategies and product development decisions.
Advertising Executive: Graduates may work in advertising agencies as account executives or creative directors. They collaborate with clients, develop advertising campaigns, create compelling ad content, and manage campaign implementation across various media channels to effectively reach target audiences and drive brand awareness.
Social Media Manager: With a focus on social media platforms, graduates can specialize as social media managers. They develop social media strategies, create engaging content, manage online communities, monitor social media analytics, and cultivate brand presence and customer relationships through social channels.
Public Relations Specialist: Graduates may pursue careers in public relations (PR), managing communication strategies to enhance brand reputation and manage public perception. They write press releases, organize media events, cultivate media relationships, and respond to public inquiries to promote positive brand image and manage crises.
Sales Manager: Some graduates with a focus on sales and marketing may work as sales managers, leading sales teams, developing sales strategies, and driving revenue growth. They analyze sales data, set sales targets, negotiate contracts, and cultivate relationships with key clients to achieve sales objectives.
