Master of Professional Engineering (Electrical)
The Master of Professional Engineering (Electrical) program at QUT is designed to provi...
Bachelor of Business (Advertising)
Queensland
INTAKE: Feb, Jul & Nov
Program Overview
Queensland University of Technology (QUT), located in Brisbane, Australia, is renowned for its innovative approach to education and strong industry connections. The Bachelor of Business (Advertising) program at QUT is designed to prepare students for dynamic careers in advertising, equipping them with the skills and knowledge required to thrive in the competitive global advertising industry. This program emphasizes creativity, strategic thinking, consumer behavior, digital media, and campaign management.
Curriculum: The curriculum of the Bachelor of Business (Advertising) program at QUT is structured to provide students with a comprehensive understanding of advertising principles, practices, and ethics. Courses cover areas such as advertising strategy, creative concept development, digital advertising, media planning, and brand management. Students engage in hands-on projects and real-world simulations to develop practical skills in designing and executing effective advertising campaigns.
Research Focus: QUT places a strong emphasis on research excellence across all disciplines, including advertising and media studies. The Bachelor of Business (Advertising) program integrates research-led teaching methodologies, encouraging students to explore contemporary issues in advertising and contribute to industry knowledge through research projects and seminars. Students have opportunities to collaborate with faculty on research initiatives, gaining insights into emerging trends and best practices in advertising.
Industry Engagement: One of QUT’s strengths lies in its robust industry partnerships and engagement. The Bachelor of Business (Advertising) program includes industry-relevant projects, guest lectures by advertising professionals, and internships that provide students with practical experience and exposure to the realities of the advertising industry. QUT’s location in Brisbane, a hub for creative industries, enhances opportunities for industry networking and collaboration.
Global Perspective: Recognizing the importance of a global perspective in advertising, QUT offers students opportunities for international exchange programs and study abroad experiences. The Bachelor of Business (Advertising) program encourages students to develop cross-cultural communication skills and understand global advertising trends. QUT’s diverse student body and faculty from around the world enrich the learning environment, preparing students to work effectively in multicultural and globalized advertising settings.
Location
Queensland
Score
IELTS 6.5
Tuition Fee
AUD 33700
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 with a minimum of 21 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Queensland University of Technology (QUT) is fostering a diverse and inclusive learning environment, and one of the ways it achieves this is by offering a range of scholarships to international students. These scholarships are designed to recognize academic excellence, support financial needs, and encourage students to pursue their educational goals at QUT.
QUT Excellence Scholarship: This prestigious scholarship is awarded to high-achieving international students who demonstrate outstanding academic performance. It provides financial support for tuition fees and offers a unique opportunity to be part of the QUT College of Excellence.
QUT International Merit Scholarship: This scholarship is available to international students who excel academically. It offers a partial tuition fee waiver to help reduce the cost of studying at QUT, making it a more affordable option for deserving students.
Government Scholarships: QUT collaborates with various governments and organizations to provide additional scholarship opportunities to international students. These scholarships may cover a wide range of disciplines and levels of study, making them accessible to a diverse group of students.
External Scholarships: QUT encourages international students to explore external scholarship opportunities that may be available through government agencies, private organizations, and foundations. The university provides guidance and support in identifying and applying for these scholarships.
Graduating with a Bachelor of Business (Advertising) from Queensland University of Technology (QUT) opens up exciting career opportunities in the dynamic field of advertising and related industries. QUT’s emphasis on practical learning and industry engagement ensures graduates are well-prepared to meet the demands of the competitive global advertising landscape.
Advertising Manager: Graduates can pursue careers as advertising managers, overseeing the development and execution of advertising campaigns for clients or organizations. They collaborate with creative teams, media planners, and clients to create compelling campaigns that effectively promote products or services.
Creative Director: With a strong emphasis on creativity and concept development, graduates may aspire to become creative directors within advertising agencies. Creative directors lead teams of copywriters, graphic designers, and art directors to produce innovative and impactful advertising campaigns.
Media Planner/Buyer: Graduates can specialize as media planners or buyers, responsible for analyzing audience demographics, selecting media channels (such as digital, print, TV, or radio), negotiating advertising space, and optimizing media placements to maximize campaign effectiveness.
Digital Marketing Specialist: Given the growing importance of digital media, graduates can pursue careers as digital marketing specialists within advertising agencies or corporate marketing departments. They focus on digital strategy, social media marketing, search engine optimization (SEO), and online advertising campaigns.
Brand Manager: Graduates may work as brand managers, responsible for developing and maintaining brand identities for products or organizations. They oversee brand strategy, market research, product positioning, and consumer engagement initiatives to strengthen brand equity and market presence.
Account Executive: Within advertising agencies, graduates can start as account executives, serving as liaisons between clients and agency teams. They manage client relationships, coordinate project timelines, and ensure that client objectives are met throughout the advertising process.
Market Research Analyst: Some graduates may specialize in market research, gathering and analyzing data on consumer preferences, market trends, and competitive landscapes. They provide insights that inform advertising strategies and campaign development.
Public Relations Specialist: With a comprehensive understanding of communication strategies, graduates can pursue careers in public relations, managing communication efforts that enhance public perception and support advertising campaigns.
