Bachelor of Business/Bachelor of Communication (Creative Industries)

Queensland

 

INTAKE: Jul & Feb

Program Overview

Queensland University of Technology (QUT) offers a unique dual degree program combining Business and Communication (Creative Industries). This program is designed for students interested in integrating business acumen with communication skills in creative industries such as media, advertising, public relations, and digital marketing. It provides a comprehensive understanding of business principles alongside creative industry practices, preparing graduates for diverse and innovative career paths.

Curriculum: The Bachelor of Business/Bachelor of Communication (Creative Industries) program at QUT features an interdisciplinary curriculum that blends core business disciplines with specialized courses in communication and creative industries. Students study subjects such as marketing, management, economics, digital media, advertising strategies, public relations, and creative entrepreneurship. The program emphasizes practical learning through industry projects, internships, and collaborative initiatives.

Research Focus: QUT emphasizes research-led teaching, and the Bachelor of Business/Bachelor of Communication (Creative Industries) program encourages students to engage in research projects that explore emerging trends and innovations in creative industries. Research opportunities may include digital media analytics, audience engagement strategies, cultural studies, and the impact of technology on creative practices. Students develop critical thinking skills, creative problem-solving abilities, and the capacity to apply research findings to real-world challenges.

Industry Engagement: The university maintains strong connections with industry leaders in creative industries, media organizations, advertising agencies, and digital marketing firms. The Bachelor of Business/Bachelor of Communication (Creative Industries) program integrates industry perspectives through guest lectures, workshops, industry placements, and collaborative projects with industry partners. These engagements provide students with practical experience, exposure to industry trends, and networking opportunities crucial for career advancement in creative sectors.

Global Perspective: QUT promotes a global outlook through its international collaborations, multicultural student body, and global exchange programs. The Bachelor of Business/Bachelor of Communication (Creative Industries) program encourages students to explore global communication trends, cultural diversity in creative practices, and international marketing strategies. Students may have opportunities to participate in overseas study tours, international internships, or collaborative projects with global partners, enhancing their understanding of global creative industries.

Pollster Education

Location

Queensland

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

AUD 34100

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
  • TOEFL: Overall score of 79 with a minimum of 21 in each section.
  • PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

Queensland University of Technology (QUT) is fostering a diverse and inclusive learning environment, and one of the ways it achieves this is by offering a range of scholarships to international students. These scholarships are designed to recognize academic excellence, support financial needs, and encourage students to pursue their educational goals at QUT. 

QUT Excellence Scholarship: This prestigious scholarship is awarded to high-achieving international students who demonstrate outstanding academic performance. It provides financial support for tuition fees and offers a unique opportunity to be part of the QUT College of Excellence.

QUT International Merit Scholarship: This scholarship is available to international students who excel academically. It offers a partial tuition fee waiver to help reduce the cost of studying at QUT, making it a more affordable option for deserving students.

Government Scholarships: QUT collaborates with various governments and organizations to provide additional scholarship opportunities to international students. These scholarships may cover a wide range of disciplines and levels of study, making them accessible to a diverse group of students.

External Scholarships: QUT encourages international students to explore external scholarship opportunities that may be available through government agencies, private organizations, and foundations. The university provides guidance and support in identifying and applying for these scholarships.

Graduates of the Bachelor of Business/Bachelor of Communication (Creative Industries) program from Queensland University of Technology (QUT) possess a unique blend of business acumen and creative communication skills, making them well-suited for diverse roles across creative industries. 

Digital Marketing Specialist: Graduates can pursue careers as digital marketing specialists, managing online campaigns, social media strategies, and digital content creation for businesses, agencies, or media organizations. They analyze consumer behavior, optimize digital channels, and measure campaign performance to drive brand awareness and engagement.

Advertising Account Executive: Advertising account executives work in advertising agencies, overseeing client accounts, developing creative campaigns, and coordinating with creative teams, media planners, and clients. Graduates pitch advertising strategies, negotiate contracts, and ensure campaigns meet client objectives and budgetary constraints.

Public Relations Manager: Public relations managers craft and manage public relations campaigns to enhance brand reputation and manage communications with stakeholders, media, and the public. Graduates develop press releases, organize media events, and implement crisis communication strategies to promote positive public perception.

Media Planner/Buyer: Media planners and buyers strategize and purchase advertising space across traditional and digital media platforms. Graduates analyze audience demographics, negotiate media rates, and allocate advertising budgets to maximize reach and effectiveness of advertising campaigns.

Content Marketing Strategist: Content marketing strategists develop content strategies and create compelling content across various platforms to engage audiences and drive brand awareness. Graduates produce blogs, videos, infographics, and social media content that align with brand messaging and resonate with target audiences.

Creative Director/Producer: Creative directors or producers lead creative teams in developing and producing multimedia content, advertising campaigns, or digital projects. Graduates oversee creative concepts, manage production timelines and budgets, and ensure the delivery of high-quality creative outputs that meet client or organizational objectives.

Event Manager: Event managers plan and execute corporate events, product launches, and promotional activities to enhance brand visibility and customer engagement. Graduates coordinate logistics, manage event budgets, and collaborate with vendors, sponsors, and stakeholders to deliver successful events that align with business goals.

Corporate Communications Specialist: Corporate communications specialists manage internal and external communications for organizations, including employee communications, investor relations, and corporate social responsibility initiatives. Graduates develop communication strategies, draft corporate announcements, and maintain brand consistency across all communication channels.


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