Master of Professional Engineering (Electrical)
The Master of Professional Engineering (Electrical) program at QUT is designed to provi...
Bachelor of Communication (Digital Advertising)/Bachelor of Information Technology
Gardens Point, Kelvin Grove
INTAKE: Jul & Feb
Program Overview
Queensland University of Technology (QUT) is renowned for its innovative approach to education and strong industry connections. The Bachelor of Communication (Digital Advertising) / Bachelor of Information Technology program at QUT is designed to prepare students for careers at the intersection of advertising, digital media, and technology. It equips graduates with the skills and knowledge to thrive in the dynamic digital advertising industry.
Curriculum: The curriculum of the Bachelor of Communication (Digital Advertising) / Bachelor of Information Technology program at QUT combines core courses in digital advertising, marketing principles, and consumer behavior with IT-focused subjects such as web development, data analytics, and digital technologies. Students gain hands-on experience through practical projects and industry placements, learning to create effective digital campaigns and leverage technology for advertising purposes.
Research Focus: QUT emphasizes research-led teaching in its communication and IT programs. Students engage with cutting-edge research in digital media trends, advertising effectiveness, consumer psychology, and technological innovations impacting the advertising industry. Faculty members actively contribute to research, ensuring that students receive up-to-date insights and skills relevant to industry demands.
Industry Engagement: The dual degree program promotes strong industry engagement through collaborations with leading advertising agencies, digital marketing firms, and technology companies. Students have opportunities to work on real-world projects, participate in internships, and network with industry professionals. These connections facilitate practical learning experiences and enhance graduates’ employability in competitive job markets.
Global Perspective: With a global outlook, QUT integrates international perspectives into the Bachelor of Communication (Digital Advertising) / Bachelor of Information Technology program. Students may have opportunities for international study exchanges, collaborations with global partners, and exposure to global advertising campaigns and strategies. This global perspective prepares graduates to work in diverse cultural contexts and understand international trends in digital advertising.
Location
Gardens Point, Kelvin Grove
Score
IELTS 6.5
Tuition Fee
AUD 36500
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 with a minimum of 21 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Queensland University of Technology (QUT) is fostering a diverse and inclusive learning environment, and one of the ways it achieves this is by offering a range of scholarships to international students. These scholarships are designed to recognize academic excellence, support financial needs, and encourage students to pursue their educational goals at QUT.
QUT Excellence Scholarship: This prestigious scholarship is awarded to high-achieving international students who demonstrate outstanding academic performance. It provides financial support for tuition fees and offers a unique opportunity to be part of the QUT College of Excellence.
QUT International Merit Scholarship: This scholarship is available to international students who excel academically. It offers a partial tuition fee waiver to help reduce the cost of studying at QUT, making it a more affordable option for deserving students.
Government Scholarships: QUT collaborates with various governments and organizations to provide additional scholarship opportunities to international students. These scholarships may cover a wide range of disciplines and levels of study, making them accessible to a diverse group of students.
External Scholarships: QUT encourages international students to explore external scholarship opportunities that may be available through government agencies, private organizations, and foundations. The university provides guidance and support in identifying and applying for these scholarships.
Graduates of the Bachelor of Communication (Digital Advertising) / Bachelor of Information Technology (IT) dual degree program from Queensland University of Technology (QUT) possess a unique skill set combining expertise in digital advertising strategies and technology. This opens up a wide range of career opportunities in the digital marketing, advertising, and IT industries.
Digital Marketing Specialist: Digital marketing specialists utilize their skills in digital advertising and IT to create and implement online marketing campaigns. They analyze market trends, optimize digital advertising strategies, and use data analytics to measure campaign effectiveness and ROI.
Social Media Manager: Social media managers oversee an organization's presence on social media platforms. They develop social media strategies, create engaging content, manage online communities, and use analytics to drive engagement and enhance brand visibility.
Digital Strategist: Digital strategists develop comprehensive digital marketing strategies that align with business goals. They integrate digital advertising tactics, SEO, content marketing, and social media to maximize online presence and achieve marketing objectives.
Advertising Technologist: Advertising technologists combine advertising expertise with IT skills to optimize ad campaigns across digital platforms. They use data-driven insights to improve targeting, optimize ad performance, and implement programmatic advertising strategies.
UX/UI Designer: UX/UI designers focus on creating intuitive and visually appealing user experiences for websites and digital applications. They collaborate with marketing teams to ensure digital advertising campaigns are user-friendly and effectively communicate brand messages.
E-commerce Specialist: E-commerce specialists leverage their knowledge of digital advertising and IT to manage online sales platforms. They optimize product listings, implement digital marketing strategies to drive traffic and sales, and enhance the overall e-commerce user experience.
Data Analyst: Data analysts in digital advertising interpret and analyze campaign data to provide actionable insights. They track KPIs, identify trends, and make data-driven recommendations to optimize advertising strategies and improve campaign performance.
Digital Content Manager: Digital content managers oversee the creation, distribution, and management of digital content across various platforms. They collaborate with advertising and IT teams to ensure content aligns with marketing strategies and engages target audiences effectively.
