Graduate certificate in Event Marketing - Sports, Entertainment, Arts
Seneca College is one of the leading institutions for higher education in Canada, offer...
Seneca - York, Toronto
INTAKE: Jan & Sept
Seneca College is one of the leading institutions for higher education in Canada, offering a wide range of programs to help students achieve their academic and professional goals. Among these programs is the Graduate Certificate in Event Marketing - Sports, Entertainment, Arts, which is designed to provide students with the knowledge and skills needed to succeed in the fast-paced and dynamic field of event marketing.
Curriculum:
The Graduate Certificate in Event Marketing - Sports, Entertainment, Arts program is a one-year full-time course that covers a broad range of topics related to event marketing. The program is divided into four semesters, and students take courses in event planning, marketing strategy, brand management, sponsorships, and promotions.
The curriculum of the program is designed to prepare students for a career in event marketing by providing them with the skills and knowledge they need to succeed. Some of the courses that students can expect to take include:
Introduction to Event Marketing: This course provides an overview of event marketing and covers topics such as event planning, budgeting, marketing strategy, and promotions.
Marketing Strategy: This course focuses on developing effective marketing strategies for events, including brand management, target marketing, and customer segmentation.
Event Sponsorship and Promotion: This course covers the various methods of event sponsorship and promotion, including social media marketing, traditional advertising, and public relations.
Event Planning and Logistics: This course provides an in-depth look at the event planning process, including logistics, site selection, vendor selection, and event execution.
Seneca - York, Toronto
IELTS 7
CAD 16522
To be considered for admission to postgraduate diploma programs at Seneca College, Indian students must meet the following entry requirements:
Indian students may also be required to submit official transcripts, a statement of purpose, letters of recommendation, and a resume/CV depending on the program they are applying to.
While Seneca College does not offer scholarships directly to international students, there are various external scholarship opportunities that students can apply for. These scholarships are offered by organizations such as the Canadian government, private organizations, and foundations.
Seneca College also offers financial aid and bursaries to students who demonstrate financial need. These funds can be used to cover tuition fees, textbooks, and other expenses related to studying at Seneca College. Students can apply for financial aid and bursaries by filling out an application form and providing supporting documentation.
The tuition fees for undergraduate and postgraduate diploma programs at Seneca College vary depending on the program and the duration of the program. International students should budget for additional fees such as application fees, textbooks, and materials fees. While Seneca College does not offer scholarships directly to international students, there are various external scholarship opportunities available. Additionally, students can apply for financial aid and bursaries if they demonstrate financial need.
The Graduate Certificate in Event Marketing - Sports, Entertainment, Arts program is designed to prepare students for a wide range of careers in event marketing. Some of the most popular career paths for graduates of this program include:
Event Marketing Manager: This role involves managing the marketing aspects of events, including developing marketing strategies, managing sponsorships, and promoting events to the target audience.
Event Planner: This role involves planning and executing events, including selecting the event location, managing vendors, and coordinating logistics.
Sponsorship Manager: This role involves managing sponsorships for events, including identifying potential sponsors, negotiating sponsorship deals, and managing sponsor relationships.
Promotions Manager: This role involves promoting events through various channels, including social media, traditional advertising, and public relations.
Graduates of the program can also pursue careers in other areas of marketing, such as digital marketing, brand management, and market research.
In conclusion, the Graduate Certificate in Event Marketing - Sports, Entertainment, Arts program at Seneca College provides students with the skills and knowledge needed to succeed in the fast-paced and dynamic field of event marketing. With a curriculum that covers a broad range of topics and a focus on practical skills, students are well-prepared to pursue a wide range of careers in event marketing and related fields. The program also provides students with opportunities to network with industry professionals and gain hands-on experience through internships and other practical learning opportunities.