MSc International Business and Marketing

Leicester

 

INTAKE: January

Program Overview

The MSc in International Business and Marketing (15 Months) at De Montfort University provides students with a comprehensive understanding of international business strategies, global marketing practices, and cross-cultural management. The program combines theoretical knowledge with practical applications, ensuring that students develop a strong foundation in analyzing international markets and developing effective marketing strategies.

  1. Global Business Environment: Students gain a solid understanding of the global business environment, including economic, political, and cultural factors that impact international business operations. They analyze international trade, global market trends, and business opportunities in different regions.

  2. International Marketing: The program focuses on international marketing strategies and practices. Students learn how to develop and implement marketing plans in diverse cultural contexts, understand consumer behavior, and adapt marketing strategies to different markets.

  3. International Business Strategy: Students study international business strategies and frameworks. They analyze market entry modes, competitive advantage, strategic alliances, and global expansion strategies, enabling them to develop effective business strategies in the global marketplace.

  4. Cross-cultural Management: The program covers cross-cultural management principles and techniques. Students develop intercultural communication skills, understand cultural differences, and learn how to manage multicultural teams and negotiations effectively.

  5. Global Supply Chain Management: Students explore global supply chain management practices and strategies. They learn how to optimize supply chain operations, manage logistics, and mitigate risks in international supply chains.

  6. Digital Marketing and Analytics: The program covers digital marketing strategies and analytics. Students learn how to leverage digital platforms, social media, and data analytics to drive effective marketing campaigns and measure marketing performance.

Pollster Education

Location

Leicester

Pollster Education

Score

IELTS 6.5

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Tuition Fee

£ 17200

Postgraduate Entry Requirements:

  • Academic Qualifications: International students applying for postgraduate programs at DMU are typically required to have a minimum of 55% or above in their bachelor's degree or equivalent qualification.
  • English language proficiency:
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.
    • TOEFL: A minimum overall score of 95, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
    • PTE Academic: A minimum overall score of 67 with no individual score below 62.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

These scholarships provide opportunities for talented students to pursue their studies at De Montfort University. 

  1. Vice-Chancellor's Sports Scholarship:The Vice-Chancellor's Sports Scholarship is awarded to talented athletes who have represented their country at a national level or have achieved exceptional performance in their sport.This scholarship provides a cash award of up to £6,000 per academic year, along with other benefits such as access to sports facilities, sports science support, and mentoring from elite athletes.Eligible students need to apply for this scholarship and go through a selection process that includes an application and an interview.
  2. International Alumni Scholarship:The International Alumni Scholarship is available to international students who have completed an undergraduate or postgraduate degree at DMU and wish to pursue a further postgraduate study.This scholarship offers a tuition fee reduction of up to 20% for the duration of the postgraduate program.To be eligible, students need to have achieved a minimum of a second-class honors degree or equivalent in their previous study at DMU.
  3. Academic Excellence Scholarship:The Academic Excellence Scholarship is awarded to high-achieving international students entering a full-time undergraduate or postgraduate program at DMU.For undergraduate students, this scholarship provides a £3,000 fee reduction for each year of study, while postgraduate students receive a £3,000 discount on their tuition fees.Eligibility is based on academic merit, and students are automatically considered for this scholarship upon submitting their application.
  4. DMU International Scholarship:The DMU International Scholarship is available to international students who demonstrate academic excellence and commitment to enhancing the international student community at DMU.This scholarship offers a £2,000 tuition fee reduction for the first year of study for undergraduate and postgraduate programs.Eligibility is based on academic achievement, personal statement, and a short essay on contributing to the international student community.
  5. Regional Scholarships:DMU also offers a range of regional scholarships for students from specific countries or regions.These scholarships aim to promote cultural diversity and strengthen educational ties between DMU and international communities.The eligibility criteria, benefits, and application process for regional scholarships may vary, and students should refer to the official DMU website for specific information.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.

Graduates of the MSc in International Business and Marketing (15 Months) from De Montfort University have excellent career prospects in various sectors that require expertise in international business and marketing.

  1. International Marketing Manager: Graduates can work as international marketing managers, responsible for developing and implementing marketing strategies in international markets. They analyze market trends, conduct market research, and adapt marketing campaigns to different cultural contexts.

  2. Global Brand Manager: Graduates can pursue careers as global brand managers, overseeing brand development and management across multiple countries. They ensure brand consistency, adapt brand positioning to different markets, and drive brand growth globally.

  3. International Business Development Manager: Graduates can work as international business development managers, focusing on identifying and pursuing business opportunities in international markets. They develop market entry strategies, establish partnerships, and expand business networks.

  4. Market Research Analyst: Graduates can work as market research analysts, specializing in analyzing market trends, consumer behavior, and competitive landscapes in international markets. They provide insights and recommendations to support business decision-making.

  5. International Trade Specialist: Graduates can work as international trade specialists, helping organizations navigate international trade regulations, identify market opportunities, and ensure compliance with international trade laws.


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