MSc Accounting and Finance
De Montfort University (DMU) in the UK offers an MSc in Accounting and Finance, providi...
Leicester
INTAKE: January
The MSc in International Business and Marketing (15 Months) at De Montfort University provides students with a comprehensive understanding of international business strategies, global marketing practices, and cross-cultural management. The program combines theoretical knowledge with practical applications, ensuring that students develop a strong foundation in analyzing international markets and developing effective marketing strategies.
Global Business Environment: Students gain a solid understanding of the global business environment, including economic, political, and cultural factors that impact international business operations. They analyze international trade, global market trends, and business opportunities in different regions.
International Marketing: The program focuses on international marketing strategies and practices. Students learn how to develop and implement marketing plans in diverse cultural contexts, understand consumer behavior, and adapt marketing strategies to different markets.
International Business Strategy: Students study international business strategies and frameworks. They analyze market entry modes, competitive advantage, strategic alliances, and global expansion strategies, enabling them to develop effective business strategies in the global marketplace.
Cross-cultural Management: The program covers cross-cultural management principles and techniques. Students develop intercultural communication skills, understand cultural differences, and learn how to manage multicultural teams and negotiations effectively.
Global Supply Chain Management: Students explore global supply chain management practices and strategies. They learn how to optimize supply chain operations, manage logistics, and mitigate risks in international supply chains.
Digital Marketing and Analytics: The program covers digital marketing strategies and analytics. Students learn how to leverage digital platforms, social media, and data analytics to drive effective marketing campaigns and measure marketing performance.
Leicester
IELTS 6.5
£ 17200
Postgraduate Entry Requirements:
Students must provide:
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at De Montfort University.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the MSc in International Business and Marketing (15 Months) from De Montfort University have excellent career prospects in various sectors that require expertise in international business and marketing.
International Marketing Manager: Graduates can work as international marketing managers, responsible for developing and implementing marketing strategies in international markets. They analyze market trends, conduct market research, and adapt marketing campaigns to different cultural contexts.
Global Brand Manager: Graduates can pursue careers as global brand managers, overseeing brand development and management across multiple countries. They ensure brand consistency, adapt brand positioning to different markets, and drive brand growth globally.
International Business Development Manager: Graduates can work as international business development managers, focusing on identifying and pursuing business opportunities in international markets. They develop market entry strategies, establish partnerships, and expand business networks.
Market Research Analyst: Graduates can work as market research analysts, specializing in analyzing market trends, consumer behavior, and competitive landscapes in international markets. They provide insights and recommendations to support business decision-making.
International Trade Specialist: Graduates can work as international trade specialists, helping organizations navigate international trade regulations, identify market opportunities, and ensure compliance with international trade laws.