Bachelor of Communication and Media (Visual Communication Design)

Wollongong

 

INTAKE: Jul & Feb

Program Overview

The Bachelor of Communication and Media (Visual Communication Design) program at the University of Wollongong (UOW) focuses on developing students' skills in visual communication, graphic design, digital media, and creative problem-solving. It prepares graduates for careers in design studios, advertising agencies, digital media firms, and freelance design practice.

Curriculum: The curriculum of the Bachelor of Communication and Media (Visual Communication Design) program includes core courses in graphic design principles, typography, digital media design, branding, user experience (UX) design, and visual storytelling. Students learn to conceptualize and create visual communication solutions using industry-standard design software and techniques. Elective options may include advanced topics in illustration, motion graphics, interactive design, and design for social impact.

Research Focus: UOW emphasizes research skills relevant to visual communication design, including design theory, user-centered design research, design thinking methodologies, and design ethics. Students engage in research projects that explore emerging design trends, cultural influences on design practices, sustainability in design, and the impact of technology on visual communication.

Industry Engagement: The university fosters strong connections with the design industry through guest lectures, industry placements, and collaborative projects with design studios and creative agencies. Students gain practical experience, industry insights, and networking opportunities that enhance their skills and employability. They may participate in design competitions, internships, and exhibitions to showcase their work and build professional relationships.

Global Perspective: Recognizing the global nature of visual communication design, UOW integrates international perspectives into the curriculum of the Bachelor of Communication and Media (Visual Communication Design) program. Students explore global design movements, cross-cultural design practices, and international design trends. Exchange programs, international design conferences, and collaborative projects with global partners provide students with exposure to diverse design perspectives and global design challenges.

Pollster Education

Location

Wollongong

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

AUD 29616

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
  • TOEFL: Overall score of 86 with a minimum of 22 in each section.
  • PTE (Pearson Test of English): Overall score of 62 with a minimum of 54 in each section.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

The University of Wollongong (UOW) in Australia is dedicated to fostering a diverse and inclusive academic community. To support international students in achieving their educational goals, UOW offers a range of scholarships tailored to various criteria and fields of study.

Vice-Chancellor's Academic Achievement Scholarship: This scholarship is offered to high-achieving international students who are commencing their undergraduate or postgraduate degree at the University of Wollongong.

University of Wollongong Australia Awards Scholarship: The Australia Awards Scholarship is a highly competitive program that provides financial assistance to high-achieving students from developing countries to study at UOW. Applicants must be citizens of an eligible participating country and be applying for a UOW full-time undergraduate or postgraduate program.

Bradman Foundation Scholarship: Named in honor of cricket legend Sir Donald Bradman, this scholarship supports students with exceptional sporting talent and academic abilities. International students must have a strong academic record and display outstanding skills in cricket or other sports to be eligible.

UOW Destination Australia Scholarships: The Destination Australia Scholarships are funded by the Australian Government and aim to support international students studying in regional areas, including Wollongong. UOW offers these scholarships to enhance the educational experience of students in regional campuses.

Graduates of the Bachelor of Communication and Media (Visual Communication Design) program from the University of Wollongong (UOW) possess specialized skills in visual communication, graphic design, digital media, and creative problem-solving. 

Graphic Designer: Graduates can pursue roles as graphic designers, creating visual concepts using computer software or by hand to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for advertisements, brochures, magazines, corporate reports, and more.

UX/UI Designer: UX/UI designers focus on enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product. They design intuitive interfaces for websites, mobile apps, and software, ensuring a seamless user experience through wireframes, prototypes, and user testing.

Digital Media Specialist: Digital media specialists create multimedia content for digital platforms, including websites, social media, and online advertising. They combine graphic design, animation, and interactive elements to produce engaging digital experiences that resonate with target audiences.

Brand Identity Designer: Brand identity designers develop visual identities and brand guidelines that reflect the essence of a brand. They design logos, typography, color schemes, and other visual elements that convey brand values and create a consistent brand image across various media channels.

Art Director: Art directors oversee the visual style and artistic direction of design projects. They collaborate with creative teams, including graphic designers, illustrators, and photographers, to ensure visual consistency and alignment with project goals and client expectations.

Packaging Designer: Packaging designers create attractive and functional packaging solutions for products. They consider branding, consumer appeal, and product protection while designing packaging materials, labels, and containers that stand out on retail shelves and enhance brand recognition.

Motion Graphics Designer: Motion graphics designers specialize in creating animated visual content for television, film, video games, and online platforms. They use animation software to design and produce motion graphics, title sequences, visual effects, and animated infographics.

Illustrator: Illustrators specialize in creating original artwork and illustrations for books, magazines, advertisements, and digital media. They use traditional and digital techniques to visually communicate ideas, stories, and concepts in a compelling and artistic manner.

Advertising Art Director: Advertising art directors work in advertising agencies, collaborating with copywriters and creative teams to develop visual concepts and campaigns for print, digital, and broadcast advertising. They oversee the visual execution of advertising projects to ensure they effectively communicate the client's message and brand identity.

Freelance Designer/Consultant: Graduates can work as freelance designers or consultants, offering their design expertise to clients across various industries. They have the flexibility to work on diverse projects, build a portfolio, and establish a reputation in the design community.


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