Bachelor of Communication and Media (Marketing Communication and Advertising)

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
• TOEFL: Overall score of 86 with a minimum of 22 in each section.
• PTE (Pearson Test of English): Overall score of 62 with a minimum of 54 in each section.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

The University of Wollongong (UOW) in Australia is dedicated to fostering a diverse and inclusive academic community. To support international students in achieving their educational goals, UOW offers a range of scholarships tailored to various criteria and fields of study.

Vice-Chancellor's Academic Achievement Scholarship: This scholarship is offered to high-achieving international students who are commencing their undergraduate or postgraduate degree at the University of Wollongong.

University of Wollongong Australia Awards Scholarship: The Australia Awards Scholarship is a highly competitive program that provides financial assistance to high-achieving students from developing countries to study at UOW. Applicants must be citizens of an eligible participating country and be applying for a UOW full-time undergraduate or postgraduate program.

Bradman Foundation Scholarship: Named in honor of cricket legend Sir Donald Bradman, this scholarship supports students with exceptional sporting talent and academic abilities. International students must have a strong academic record and display outstanding skills in cricket or other sports to be eligible.

UOW Destination Australia Scholarships: The Destination Australia Scholarships are funded by the Australian Government and aim to support international students studying in regional areas, including Wollongong. UOW offers these scholarships to enhance the educational experience of students in regional campuses.

Graduates of the Bachelor of Communication and Media (Marketing Communication and Advertising) program from the University of Wollongong (UOW) are equipped with specialized skills in marketing, advertising, brand management, and strategic communication.

Marketing Manager: Graduates can pursue roles as marketing managers, overseeing marketing campaigns, market research, and strategic planning for organizations. They analyze market trends, consumer behavior, and competition to develop effective marketing strategies that drive brand growth and revenue.

Advertising Account Executive: Advertising account executives work in advertising agencies, managing client relationships and coordinating advertising campaigns. They collaborate with creative teams, media planners, and clients to develop and execute advertising strategies that meet client objectives and maximize campaign effectiveness.

Brand Manager: Brand managers are responsible for developing and maintaining brand identities across various platforms. They oversee brand strategy, product positioning, and brand communication initiatives to build brand equity and enhance consumer perception.

Digital Marketing Specialist: Graduates may specialize in digital marketing, managing online advertising campaigns, social media strategies, email marketing, and search engine optimization (SEO). They use digital analytics tools to measure campaign performance and optimize digital marketing efforts for maximum impact.

Media Planner/Buyer: Media planners and buyers work in advertising agencies or media companies, selecting media channels and negotiating advertising placements to reach target audiences effectively. They analyze audience demographics, media consumption trends, and advertising costs to optimize media plans.

Public Relations Specialist: Public relations specialists manage public relations campaigns, media relations, and corporate communications strategies for organizations. They craft press releases, manage media inquiries, and develop communication plans to maintain positive public perception and manage crises.

Market Research Analyst: Market research analysts gather and analyze data on consumer preferences, market trends, and competitor strategies to inform marketing and advertising decisions. They conduct surveys, focus groups, and data analysis to provide insights that drive business strategy.

Content Marketing Manager: Content marketing managers develop and implement content strategies that engage and attract target audiences. They oversee content creation, distribution, and promotion across digital channels to build brand awareness, drive traffic, and generate leads.

Social Media Manager: Social media managers oversee organizations' social media presence, creating content, managing social media platforms, and engaging with audiences. They analyze social media metrics to optimize strategies and enhance brand visibility and customer engagement.

Event Manager: Graduates can specialize in event management, planning and executing promotional events, product launches, and corporate events that align with marketing objectives. They manage logistics, budgeting, and coordination to ensure events are successful and achieve desired outcomes.