MBA Master of Business Administration
The MBA program at Durham University is a full-time, intensive course aimed at developi...
BA Marketing and Management with Study Abroad
Durham-England
INTAKE: September
Program Overview
The BA Marketing and Management with Study Abroad program at Durham University offers students a comprehensive and balanced education in two essential business areas: marketing and management. The program’s unique feature is the opportunity for students to spend a year studying abroad, where they can immerse themselves in a different culture, gain exposure to global business practices, and develop a broader understanding of international markets. Throughout the program, students will engage with key topics such as consumer behavior, marketing strategy, branding, organizational behavior, and management theory. The curriculum combines academic lectures, case studies, group projects, and practical assignments, ensuring that students gain both theoretical knowledge and hands-on experience. By studying abroad, students broaden their understanding of how marketing and management practices vary in different countries, equipping them with the skills to work in a global business environment. The program is designed to provide students with the tools and experiences needed to succeed in a rapidly changing, competitive job market.
Curriculum: The curriculum for the BA Marketing and Management with Study Abroad program at Durham University is structured to provide students with a well-rounded education in both marketing and management. In the first year, students are introduced to fundamental concepts in business, marketing, and management through core modules such as Business and Management, Introduction to Marketing, Consumer Behavior, and Marketing Communications. These modules provide the foundational knowledge students need to understand the essential principles of marketing and management. In the second year, students take more specialized modules, including Strategic Marketing, Digital Marketing, Brand Management, and Organizational Behavior, which dive deeper into the practical application of marketing and management theories. During the study abroad year, students will study at one of Durham University’s partner institutions worldwide, gaining exposure to global marketing strategies, cross-cultural consumer behavior, and international management practices. In the final year, students return to Durham University and complete advanced modules, such as International Marketing, Advanced Consumer Behavior, and Strategic Management, while also selecting elective modules to suit their career aspirations. This well-balanced curriculum ensures that students are prepared to enter the competitive fields of marketing and management with a broad and in-depth understanding of both disciplines.
Research Focus: Durham University is known for its research excellence, and this is reflected in the BA Marketing and Management with Study Abroad program. The university’s research in the field of marketing and management covers a wide range of contemporary topics, including digital marketing, consumer behavior, global business strategies, and corporate social responsibility. The research undertaken by the faculty members is integrated into the teaching, ensuring that students receive up-to-date, cutting-edge knowledge that reflects the latest trends and innovations in the industry. The research focus at Durham University fosters critical thinking, allowing students to engage with current debates in marketing and management and challenge traditional business paradigms. By incorporating research-led teaching into the curriculum, Durham University ensures that students are exposed to the latest industry developments and are well-prepared to tackle the evolving challenges in the marketing and management sectors. Students in the program are encouraged to use research to enhance their understanding of real-world business problems, creating a foundation for both academic and professional success.
Industry Engagement: The BA Marketing and Management with Study Abroad program places a strong emphasis on industry engagement, providing students with the opportunity to apply their academic learning in real-world settings. Durham University has developed strong relationships with a wide range of industries, including multinational corporations, marketing agencies, and consultancy firms. These industry links allow students to access internships, placements, and business projects that give them valuable practical experience. In addition, Durham’s career services provide tailored support for students seeking internships, helping them secure placements both in the UK and abroad. The study abroad year enhances industry engagement by exposing students to international business practices, giving them a competitive edge in the global job market. Students have the opportunity to work on live business projects, network with industry professionals, and attend guest lectures and seminars led by business leaders. This focus on industry engagement ensures that students graduate with the skills, knowledge, and professional connections needed to succeed in the highly competitive fields of marketing and management.
Global Perspective: One of the standout features of the BA Marketing and Management with Study Abroad program is its global perspective. As businesses increasingly operate in a globalized market, understanding international marketing strategies and management practices is essential. The program integrates global business concepts, such as international marketing, cross-cultural consumer behavior, and global supply chains, into the curriculum. By spending a year studying abroad at one of Durham University’s partner institutions worldwide, students gain first-hand experience of different cultural and business environments. This international exposure allows students to understand how marketing and management practices differ across countries and regions and equips them with the skills to navigate the complexities of global markets. The diverse student body at Durham also contributes to a global learning environment, with students from various backgrounds bringing unique perspectives to classroom discussions and group projects. Additionally, the program provides opportunities for students to engage in international internships, further enhancing their global perspective and preparing them for careers in multinational companies and international marketing firms.
Location
Durham-England
Score
IELTS: 6.5
Tuition Fee
£ 29500
- Applicants should have successfully completed their secondary education with a minimum overall score of 85% or equivalent in their respective country's grading system.
- English language proficiency is essential, and students are required to provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 92, with at least 23 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 62 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Durham University offers a range of scholarships and bursaries to both domestic and international students.
Durham University Scholarships and Bursaries: These are awarded to both undergraduate and postgraduate students based on academic excellence, financial need, or specific criteria such as subject area or country of origin.
Durham International Scholarships: These are awarded to exceptional international students who are pursuing undergraduate or postgraduate studies at the university. The scholarship covers a portion of tuition fees and is renewable for the duration of the course.
Government Scholarships: Durham University participates in a number of government scholarship programs, including the Chevening Scholarship and the Commonwealth Scholarship.
College-Specific Scholarships: Some colleges at Durham University offer scholarships and bursaries to their students, such as the Van Mildert College Music Scholarship and the St. Mary's College Travel Grant.
Departmental Scholarships: Some academic departments at Durham University offer scholarships specifically for international students. These scholarships may be discipline-specific or focused on supporting students from specific regions or countries.
Vice-Chancellor's Scholarships: The Vice-Chancellor's Scholarships are prestigious scholarships awarded to exceptional international students across all academic disciplines. These scholarships cover the full tuition fees and provide a generous living allowance for the duration of the program. The selection process is highly competitive and based on academic merit and leadership potential.
Durham University in the UK offers a BA in Marketing and Management with Study Abroad, providing students with the opportunity to gain an international perspective on marketing and management practices while studying in a different country. This combination of academic learning, cultural immersion, and global experience enhances students' employability and opens up a wide range of exciting career prospects in the field of marketing and management.
International Marketing Manager: Graduates of the BA Marketing and Management with Study Abroad course are well-prepared to pursue careers as international marketing managers. Their experience studying abroad gives them a global perspective on marketing strategies, cultural differences, and international markets. They are equipped to develop and implement marketing campaigns on a global scale, manage international client relationships, and navigate the complexities of diverse markets.
Brand Manager: Brand management is a popular career path for marketing and management graduates. With the exposure to different cultures and marketing practices during the study abroad experience, graduates can excel as brand managers. They have a deep understanding of building and managing brands across borders, adapting brand strategies to different markets, and effectively communicating brand values to diverse audiences.
Global Market Research Analyst: The study abroad experience provides students with insights into different consumer behaviors and market dynamics. Graduates can pursue careers as global market research analysts, conducting research studies across international markets, analyzing data, and providing strategic insights to organizations operating on a global scale. Their understanding of diverse markets and consumer preferences makes them valuable assets in making informed business decisions.
International Business Development Manager: The exposure to international business environments during the study abroad program prepares graduates for careers as international business development managers. They are well-versed in identifying new market opportunities, establishing partnerships and collaborations with international organizations, and driving business growth in global markets. Their cross-cultural communication skills and global mindset enable them to navigate the complexities of international business expansion.
Digital Marketing Specialist: With the study abroad experience, graduates can excel as digital marketing specialists with an international focus. They have a deep understanding of global digital marketing trends, platforms, and strategies. They are proficient in leveraging digital channels to reach international audiences, manage global social media campaigns, and optimize online marketing efforts to target specific markets.
International Sales Manager: Graduates of the BA Marketing and Management with Study Abroad course are well-suited for careers as international sales managers. Their understanding of cultural nuances, international business practices, and language skills acquired during their study abroad experience equip them to manage international sales teams, establish strong client relationships in global markets, and drive international sales growth.
International Trade Specialist: The study abroad experience provides graduates with valuable knowledge of international trade regulations, global supply chains, and import/export procedures. They can pursue careers as international trade specialists, working in government agencies, trade associations, or multinational companies. They are adept at navigating international trade barriers, facilitating cross-border transactions, and ensuring compliance with international trade regulations.
Event Manager: Graduates can pursue careers as event managers with an international focus. Their study abroad experience exposes them to diverse event management practices, cultural celebrations, and international conferences. They are well-equipped to plan and execute international events, manage event logistics, and coordinate with international stakeholders.
Market Analyst: Graduates can pursue careers as market analysts with a global perspective. Their study abroad experience enables them to analyze global market trends, evaluate international competitors, and identify growth opportunities in international markets. They play a crucial role in providing strategic insights to organizations entering new markets or expanding their global presence.
Entrepreneurship: With the global exposure gained during the study abroad program, graduates may choose to start their own international businesses and become entrepreneurs. Their understanding of global markets, cultural differences, and international business practices gives them a competitive advantage in identifying niche opportunities and creating innovative solutions for international markets.
