Bachelor of Communication and Media (Digital and Social Media)

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
• TOEFL: Overall score of 86 with a minimum of 22 in each section.
• PTE (Pearson Test of English): Overall score of 62 with a minimum of 54 in each section.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

The University of Wollongong (UOW) in Australia is dedicated to fostering a diverse and inclusive academic community. To support international students in achieving their educational goals, UOW offers a range of scholarships tailored to various criteria and fields of study.

Vice-Chancellor's Academic Achievement Scholarship: This scholarship is offered to high-achieving international students who are commencing their undergraduate or postgraduate degree at the University of Wollongong.

University of Wollongong Australia Awards Scholarship: The Australia Awards Scholarship is a highly competitive program that provides financial assistance to high-achieving students from developing countries to study at UOW. Applicants must be citizens of an eligible participating country and be applying for a UOW full-time undergraduate or postgraduate program.

Bradman Foundation Scholarship: Named in honor of cricket legend Sir Donald Bradman, this scholarship supports students with exceptional sporting talent and academic abilities. International students must have a strong academic record and display outstanding skills in cricket or other sports to be eligible.

UOW Destination Australia Scholarships: The Destination Australia Scholarships are funded by the Australian Government and aim to support international students studying in regional areas, including Wollongong. UOW offers these scholarships to enhance the educational experience of students in regional campuses.

Graduates of the Bachelor of Communication and Media (Digital and Social Media) program from the University of Wollongong (UOW) possess specialized skills and knowledge in digital communication strategies, social media management, and online content creation. 

Digital Marketing Specialist: Graduates can pursue roles as digital marketing specialists, developing and implementing digital marketing campaigns across various platforms. They utilize their knowledge of digital analytics, SEO, and social media marketing to enhance brand visibility and engagement.

Social Media Manager: As social media managers, graduates oversee organizations' social media presence, creating content, managing social media platforms, and engaging with audiences. They analyze social media metrics to optimize strategies and increase brand awareness.

Content Creator/Strategist: Graduates may work as content creators or strategists, producing compelling content for websites, blogs, social media, or digital marketing campaigns. They develop content calendars, conduct keyword research, and use storytelling techniques to attract and engage audiences.

Digital Content Manager: Digital content managers oversee the creation, publication, and distribution of digital content across multiple channels. They manage content teams, develop content strategies aligned with business goals, and ensure content meets quality and compliance standards.

Digital Media Analyst: Graduates can specialize as digital media analysts, analyzing data from digital campaigns and social media platforms to measure performance, identify trends, and provide insights for optimization. They use analytical tools to track ROI and inform strategic decisions.

Influencer Relations Manager: Influencer relations managers cultivate relationships with influencers and manage influencer marketing campaigns. They negotiate partnerships, oversee influencer content creation, and measure campaign effectiveness to reach target audiences effectively.

Digital Strategist: Digital strategists develop comprehensive digital strategies for organizations, integrating social media, content marketing, email marketing, and digital advertising. They align strategies with business objectives to drive growth and customer acquisition.

E-commerce Manager: Graduates can specialize in e-commerce roles, managing online stores, optimizing user experience, and implementing digital marketing strategies to drive sales. They may oversee online promotions, customer acquisition, and conversion rate optimization.

Community Manager: Community managers engage with online communities, fostering relationships, and managing brand reputation on social media platforms, forums, and community websites. They monitor conversations, respond to inquiries, and facilitate user-generated content.

Digital Communications Specialist: Digital communications specialists develop and execute communication strategies using digital channels. They may work in corporate communications, public relations agencies, or non-profit organizations, leveraging digital tools to enhance organizational communication and brand messaging.