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Bachelor of Communication and Media
Wollongong
INTAKE: Jul & Feb
Program Overview
The Bachelor of Communication and Media program at the University of Wollongong (UOW) is designed to equip students with comprehensive knowledge and practical skills in contemporary communication and media practices. It integrates theoretical insights with hands-on experience, preparing graduates for diverse careers in the rapidly evolving media landscape.
Curriculum: The curriculum covers a wide range of disciplines within communication and media studies, including journalism, digital media production, public relations, advertising, and cultural studies. Core courses explore communication theories, media ethics, digital storytelling, and media law. Elective options allow students to specialize in areas such as social media management, media writing, documentary production, or strategic communication.
Research Focus: UOW is committed to research excellence in communication and media studies. Faculty members engage in cutting-edge research on topics such as media representation, digital cultures, audience analysis, and media effects. Students have opportunities to participate in research projects, collaborate with faculty on publications, and attend research seminars and conferences, enhancing their critical thinking and research skills.
Industry Engagement: The university maintains strong ties with industry professionals and organizations, offering students valuable industry exposure and networking opportunities. Guest lectures, workshops, and industry placements enable students to gain practical experience and insights into current industry practices. These connections facilitate internships and collaborative projects with media organizations, preparing graduates for successful careers in the competitive media industry.
Global Perspective: Recognizing the global nature of media and communication, UOW integrates international perspectives into the curriculum. Students examine global media trends, cross-cultural communication practices, and the impact of globalization on media industries. Exchange programs and study abroad opportunities further enrich the student experience, allowing them to gain insights into global media landscapes and cultural diversity.
Location
Wollongong
Score
IELTS 6.5
Tuition Fee
AUD 29616
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 86 with a minimum of 22 in each section.
- PTE (Pearson Test of English): Overall score of 62 with a minimum of 54 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
The University of Wollongong (UOW) in Australia is dedicated to fostering a diverse and inclusive academic community. To support international students in achieving their educational goals, UOW offers a range of scholarships tailored to various criteria and fields of study.
Vice-Chancellor's Academic Achievement Scholarship: This scholarship is offered to high-achieving international students who are commencing their undergraduate or postgraduate degree at the University of Wollongong.
University of Wollongong Australia Awards Scholarship: The Australia Awards Scholarship is a highly competitive program that provides financial assistance to high-achieving students from developing countries to study at UOW. Applicants must be citizens of an eligible participating country and be applying for a UOW full-time undergraduate or postgraduate program.
Bradman Foundation Scholarship: Named in honor of cricket legend Sir Donald Bradman, this scholarship supports students with exceptional sporting talent and academic abilities. International students must have a strong academic record and display outstanding skills in cricket or other sports to be eligible.
UOW Destination Australia Scholarships: The Destination Australia Scholarships are funded by the Australian Government and aim to support international students studying in regional areas, including Wollongong. UOW offers these scholarships to enhance the educational experience of students in regional campuses.
Graduates of the Bachelor of Communication and Media program from the University of Wollongong (UOW) possess a diverse skill set that prepares them for various exciting career paths in the dynamic field of communication and media.
Journalist: Graduates can pursue roles as journalists for print, broadcast, or online media outlets. They research and write news stories, conduct interviews, and report on current events across various beats such as politics, entertainment, or sports.
Digital Content Creator: As digital content creators, graduates produce engaging content for websites, social media platforms, or digital marketing campaigns. They may specialize in writing, video production, graphic design, or multimedia storytelling.
Public Relations Specialist: Public relations specialists manage the public image and reputation of organizations or individuals. They craft press releases, organize media events, and develop communication strategies to maintain positive relationships with stakeholders.
Advertising Account Executive: Advertising account executives work in advertising agencies, managing client accounts and overseeing the creation and implementation of advertising campaigns. They collaborate with creative teams to develop effective marketing strategies.
Media Planner: Media planners determine the best media channels and platforms to reach target audiences for advertising campaigns. They analyze audience demographics, media trends, and consumer behavior to optimize campaign effectiveness.
Corporate Communications Manager: Graduates can work in corporate communications departments, developing internal and external communication strategies for organizations. They manage employee communications, media relations, and crisis communication efforts.
Social Media Manager: Social media managers oversee an organization's social media presence, creating content, engaging with followers, and monitoring social media metrics. They develop strategies to increase brand awareness, drive engagement, and manage online reputation.
Content Strategist: Content strategists develop overarching content strategies aligned with business goals. They analyze audience needs, conduct content audits, and plan content creation across various platforms to enhance brand visibility and engagement.
Media Producer: Media producers oversee the production process for media projects such as films, documentaries, podcasts, or television programs. They manage budgets, coordinate production teams, and ensure projects are completed on time and within budget.
Digital Marketing Specialist: Graduates can specialize in digital marketing roles, leveraging their understanding of media trends and consumer behavior to create and optimize digital marketing campaigns. They use analytics tools to measure campaign performance and ROI.
