Bachelor of Business (Sport Marketing and Management)

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
• TOEFL: Overall score of 86 with a minimum of 22 in each section.
• PTE (Pearson Test of English): Overall score of 62 with a minimum of 54 in each section.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

The University of Wollongong (UOW) in Australia is dedicated to fostering a diverse and inclusive academic community. To support international students in achieving their educational goals, UOW offers a range of scholarships tailored to various criteria and fields of study.

Vice-Chancellor's Academic Achievement Scholarship: This scholarship is offered to high-achieving international students who are commencing their undergraduate or postgraduate degree at the University of Wollongong.

University of Wollongong Australia Awards Scholarship: The Australia Awards Scholarship is a highly competitive program that provides financial assistance to high-achieving students from developing countries to study at UOW. Applicants must be citizens of an eligible participating country and be applying for a UOW full-time undergraduate or postgraduate program.

Bradman Foundation Scholarship: Named in honor of cricket legend Sir Donald Bradman, this scholarship supports students with exceptional sporting talent and academic abilities. International students must have a strong academic record and display outstanding skills in cricket or other sports to be eligible.

UOW Destination Australia Scholarships: The Destination Australia Scholarships are funded by the Australian Government and aim to support international students studying in regional areas, including Wollongong. UOW offers these scholarships to enhance the educational experience of students in regional campuses.

Graduates of the Bachelor of Business (Sport Marketing and Management) program at the University of Wollongong (UOW) are equipped with specialized skills in sports marketing, management, event planning, and business strategy, preparing them for diverse roles within the sports industry. 

Sports Marketing Manager: Graduates can pursue roles as sports marketing managers, developing and implementing marketing strategies to promote sports teams, events, or brands. They analyze market trends, consumer behavior, and sponsorship opportunities to enhance fan engagement and revenue generation.

Sports Event Manager: This role involves planning, organizing, and executing sports events such as tournaments, matches, and championships. Graduates coordinate logistics, manage budgets, liaise with stakeholders, and ensure smooth event operations to deliver memorable experiences for participants and spectators.

Athlete Manager/Agent: Graduates may specialize in athlete management or sports agency roles, representing athletes in contract negotiations, endorsements, and career development. They advise clients on personal branding, sponsorships, and media relations to maximize their professional opportunities.

Sports Business Development Officer: This role focuses on expanding business opportunities within the sports industry. Graduates identify new revenue streams, negotiate partnerships, and develop business strategies to drive growth for sports organizations, clubs, or agencies.

Sports Sponsorship Coordinator: Graduates can work as sponsorship coordinators, securing sponsorship deals for sports events, teams, or athletes. They cultivate relationships with sponsors, negotiate contracts, and ensure sponsorship agreements align with organizational objectives and brand values.

Sports Facility Manager: This role involves managing sports facilities such as stadiums, arenas, or training centers. Graduates oversee facility operations, maintenance, scheduling, and event logistics to optimize facility usage and meet the needs of athletes, spectators, and stakeholders.

Sports Marketing Consultant: Graduates may work as consultants, providing strategic advice to sports organizations on marketing initiatives, brand management, and fan engagement strategies. They conduct market research, analyze industry trends, and recommend tailored solutions to enhance organizational competitiveness.

Sports Media and Communications Specialist: Graduates can specialize in sports media and communications roles, managing public relations, social media, and content creation for sports organizations or media outlets. They promote sports events, manage media relations, and engage with fans through various communication channels.

Sports Analytics Specialist: With a focus on data-driven decision-making, graduates can pursue roles as sports analytics specialists, analyzing performance data, fan demographics, and market trends. They provide insights to optimize marketing strategies, player recruitment, and fan engagement initiatives.