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Bachelor of Business (Public Relations)
Wollongong
INTAKE: Jul & Feb
Program Overview
The Bachelor of Business (Public Relations) program at the University of Wollongong (UOW) equips students with the skills and knowledge necessary to manage and enhance organizational reputations through strategic communication. It focuses on understanding stakeholder relations, crisis management, media relations, digital communication, and corporate social responsibility. Graduates are prepared to work in diverse sectors such as corporate PR, government, nonprofit organizations, and agencies.
Curriculum: The curriculum of the Bachelor of Business (Public Relations) program at UOW is designed to provide a comprehensive understanding of PR principles and practices. Core subjects typically include Public Relations Theory and Practice, Media Relations, Strategic Communication Planning, Crisis Communication, Digital PR, Corporate Communication, and Ethics in PR. Students also engage in practical projects and internships to apply their learning in real-world scenarios.
Research Focus: UOW emphasizes research-led teaching in the Bachelor of Business (Public Relations) program, integrating research into the curriculum to enhance critical thinking and analytical skills. Students explore PR strategies, communication theories, and case studies to develop evidence-based campaigns. Faculty members conduct research in areas such as media influence, PR effectiveness, stakeholder engagement, and reputation management.
Industry Engagement: The University of Wollongong fosters strong industry engagement to ensure the relevance of its programs. The Bachelor of Business (Public Relations) program includes guest lectures from PR professionals, industry workshops, and opportunities for internships with PR agencies, corporations, and government bodies. Students gain practical insights into PR practices, build professional networks, and enhance their employability.
Global Perspective: With a diverse student body and international faculty, UOW promotes a global perspective within its Bachelor of Business (Public Relations) program. The curriculum addresses global PR trends, cross-cultural communication strategies, and international PR campaigns. Students may have opportunities to participate in international PR conferences, study tours, or collaborate on global PR projects to broaden their understanding of global PR practices.
Location
Wollongong
Score
IELTS 6
Tuition Fee
AUD 30864
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 86 with a minimum of 22 in each section.
- PTE (Pearson Test of English): Overall score of 62 with a minimum of 54 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
The University of Wollongong (UOW) in Australia is dedicated to fostering a diverse and inclusive academic community. To support international students in achieving their educational goals, UOW offers a range of scholarships tailored to various criteria and fields of study.
Vice-Chancellor's Academic Achievement Scholarship: This scholarship is offered to high-achieving international students who are commencing their undergraduate or postgraduate degree at the University of Wollongong.
University of Wollongong Australia Awards Scholarship: The Australia Awards Scholarship is a highly competitive program that provides financial assistance to high-achieving students from developing countries to study at UOW. Applicants must be citizens of an eligible participating country and be applying for a UOW full-time undergraduate or postgraduate program.
Bradman Foundation Scholarship: Named in honor of cricket legend Sir Donald Bradman, this scholarship supports students with exceptional sporting talent and academic abilities. International students must have a strong academic record and display outstanding skills in cricket or other sports to be eligible.
UOW Destination Australia Scholarships: The Destination Australia Scholarships are funded by the Australian Government and aim to support international students studying in regional areas, including Wollongong. UOW offers these scholarships to enhance the educational experience of students in regional campuses.
Graduates of the Bachelor of Business (Public Relations) program at the University of Wollongong (UOW) possess specialized skills in strategic communication, media relations, crisis management, and stakeholder engagement, preparing them for diverse roles in the field of public relations.
Public Relations Manager: Graduates can pursue roles as PR managers, overseeing communication strategies and campaigns to build and maintain positive public perception for organizations. They develop PR plans, manage media relations, and handle crisis communication to enhance brand reputation.
Corporate Communications Specialist: This role involves managing internal and external communications for corporations. Graduates develop corporate messaging, coordinate employee communications, and ensure consistency in corporate branding across all communication channels.
Media Relations Officer: Graduates may specialize in media relations, serving as spokespersons for organizations or handling media inquiries and press releases. They cultivate relationships with journalists, pitch stories to media outlets, and manage media coverage to promote organizational goals.
Digital PR Specialist: With expertise in digital communication, graduates can work as digital PR specialists, managing online reputation and engagement through social media platforms, blogs, and digital content. They monitor online conversations, respond to public feedback, and execute digital PR campaigns.
Community Relations Manager: Graduates can focus on community relations, developing partnerships with local communities, NGOs, and government agencies. They organize community events, manage corporate social responsibility programs, and enhance community engagement for organizations.
Government Relations Advisor: This role involves representing organizations in interactions with government agencies, policymakers, and regulatory bodies. Graduates monitor legislative developments, advocate for organizational interests, and build relationships with key stakeholders in the public sector.
Event Manager: Graduates with PR skills can work as event managers, planning and executing corporate events, conferences, and promotional activities. They coordinate logistics, manage budgets, and ensure events align with organizational objectives and enhance brand visibility.
Public Affairs Consultant: Graduates may work in PR agencies or consultancy firms, providing strategic advice to clients on public affairs, reputation management, and crisis communication. They analyze public opinion, develop advocacy campaigns, and navigate complex regulatory environments.
Social Media Manager: Graduates can specialize in social media management, creating engaging content, managing social media platforms, and monitoring online conversations. They develop social media strategies, analyze metrics, and enhance brand presence through strategic social media initiatives.
