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Bachelor of Business (Marketing)
Wollongong, Southern Sydney, Southern Highlands, South Western Sydney, Shoalhaven, Bega, Batemans Bay
INTAKE: Jul & Feb
Program Overview
The Bachelor of Business (Marketing) program at the University of Wollongong (UOW) prepares students for dynamic careers in marketing by providing a comprehensive understanding of consumer behavior, market research, branding strategies, digital marketing, and communication techniques. Graduates are equipped with the skills to create impactful marketing campaigns, drive business growth, and adapt to evolving market trends.
Curriculum: The curriculum of the Bachelor of Business (Marketing) program at UOW is designed to blend foundational marketing principles with advanced topics relevant to contemporary marketing practices. Core subjects typically include Marketing Management, Consumer Behavior, Market Research, Digital Marketing Strategy, Brand Management, Advertising, and Sales Management. Students may also have opportunities to specialize in areas such as Social Media Marketing or International Marketing.
Research Focus: UOW emphasizes research-led teaching, and the Bachelor of Business (Marketing) program integrates research into its curriculum. Students engage in projects and assignments that require them to apply marketing theories, analyze market trends, and develop strategic marketing plans. Faculty members contribute to research in areas such as consumer psychology, market segmentation, digital analytics, and marketing effectiveness.
Industry Engagement: The University of Wollongong fosters strong industry engagement to ensure the practical relevance of its programs. The Bachelor of Business (Marketing) program includes guest lectures from industry professionals, industry projects, and opportunities for internships with leading marketing agencies and corporations. These initiatives provide students with practical insights into real-world marketing practices and valuable networking opportunities.
Global Perspective: With a diverse student body and international faculty, UOW promotes a global perspective within its Bachelor of Business (Marketing) program. The curriculum addresses global marketing strategies, cross-cultural consumer behavior, and international market entry strategies. Students may have opportunities to participate in international study tours, exchange programs, or collaborate on global marketing projects to broaden their understanding of global marketing environments.
Location
Wollongong, Southern Sydney, Southern Highlands, South Western Sydney, Shoalhaven, Bega, Batemans Bay
Score
IELTS 6
Tuition Fee
AUD 30864
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 86 with a minimum of 22 in each section.
- PTE (Pearson Test of English): Overall score of 62 with a minimum of 54 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
The University of Wollongong (UOW) in Australia is dedicated to fostering a diverse and inclusive academic community. To support international students in achieving their educational goals, UOW offers a range of scholarships tailored to various criteria and fields of study.
Vice-Chancellor's Academic Achievement Scholarship: This scholarship is offered to high-achieving international students who are commencing their undergraduate or postgraduate degree at the University of Wollongong.
University of Wollongong Australia Awards Scholarship: The Australia Awards Scholarship is a highly competitive program that provides financial assistance to high-achieving students from developing countries to study at UOW. Applicants must be citizens of an eligible participating country and be applying for a UOW full-time undergraduate or postgraduate program.
Bradman Foundation Scholarship: Named in honor of cricket legend Sir Donald Bradman, this scholarship supports students with exceptional sporting talent and academic abilities. International students must have a strong academic record and display outstanding skills in cricket or other sports to be eligible.
UOW Destination Australia Scholarships: The Destination Australia Scholarships are funded by the Australian Government and aim to support international students studying in regional areas, including Wollongong. UOW offers these scholarships to enhance the educational experience of students in regional campuses.
Graduates of the Bachelor of Business (Marketing) program at the University of Wollongong (UOW) possess specialized skills in marketing strategies, consumer behavior, digital marketing, and brand management, preparing them for diverse roles in the dynamic field of marketing.
Marketing Manager: Graduates can pursue roles as marketing managers, overseeing marketing campaigns, strategies, and promotional activities to drive brand awareness and sales growth. They analyze market trends, conduct market research, and develop marketing plans aligned with organizational goals.
Digital Marketing Specialist: This role involves leveraging digital channels such as social media, email marketing, SEO, and PPC advertising to reach target audiences and enhance brand visibility online. Graduates optimize digital marketing campaigns, analyze performance metrics, and implement digital strategies to achieve marketing objectives.
Brand Manager: Graduates may specialize as brand managers, responsible for developing brand identities, positioning strategies, and brand equity management. They conduct market analysis, monitor brand performance, and implement brand-building initiatives to maintain competitive advantage in the market.
Market Research Analyst: This role focuses on gathering and analyzing data to evaluate market trends, consumer preferences, and competitive landscapes. Graduates interpret research findings, generate insights, and recommend strategies to support marketing decision-making and product development.
Advertising Account Executive: Graduates can work in advertising agencies, managing client accounts and coordinating advertising campaigns. They collaborate with creative teams, negotiate contracts, and ensure campaigns meet client objectives and budget requirements.
Sales Manager: Graduates with a marketing background can pursue roles as sales managers, overseeing sales teams, setting sales targets, and developing sales strategies. They analyze sales data, identify market opportunities, and implement tactics to achieve revenue goals.
Social Media Manager: This role involves managing social media platforms, creating engaging content, and building online communities to enhance brand visibility and engage with audiences. Graduates monitor social media trends, analyze engagement metrics, and implement social media strategies to foster brand loyalty.
Product Marketing Manager: Graduates may specialize in product marketing, developing marketing strategies and campaigns to promote specific products or services. They collaborate with product development teams, conduct market analysis, and launch products effectively into the market.
Public Relations Specialist: Graduates can work in PR agencies or corporate communications departments, managing media relations, crafting press releases, and enhancing brand reputation. They develop PR campaigns, handle crisis communications, and maintain positive relationships with stakeholders.
