Bachelor of Communication (Digital Media)

Burwood (Melbourne), Waurn Ponds (Geelong)

 

INTAKE: Mar, Jul & Nov

Program Overview

Deakin University, located in Victoria, Australia, is renowned for its commitment to providing innovative and industry-relevant education. The Bachelor of Communication (Digital Media) program at Deakin is designed for students passionate about digital storytelling, multimedia production, and emerging technologies. It prepares graduates to thrive in the rapidly evolving digital media landscape by combining theoretical knowledge with practical skills.

Curriculum: The curriculum of the Bachelor of Communication (Digital Media) program at Deakin University is comprehensive and tailored to meet the demands of the digital media industry. It covers a wide range of topics including digital content creation, multimedia storytelling, social media management, web design, and interactive media. Students engage in hands-on projects, gaining proficiency in digital tools and technologies essential for digital media professionals. The program also emphasizes critical thinking, creativity, and strategic communication skills, preparing graduates to navigate and innovate within digital platforms.

Research Focus: Deakin University integrates research-led teaching into the Bachelor of Communication (Digital Media) program, focusing on exploring emerging trends and technologies in digital media. Faculty members are actively involved in research projects that investigate areas such as digital innovation, user experience (UX) design, virtual reality (VR), and digital marketing analytics. Students have opportunities to participate in research initiatives, allowing them to contribute to advancements in digital media while developing valuable research skills that enhance their career prospects.

Industry Engagement: Deakin University maintains strong connections with the digital media industry, providing students with numerous opportunities for industry engagement. The Bachelor of Communication (Digital Media) program features guest lectures from industry professionals, workshops, and collaborative projects with media organizations and digital agencies. Students benefit from real-world experiences and internships that enable them to build professional networks and gain practical insights into industry practices. These partnerships ensure graduates are well-prepared to meet the demands of the digital media sector and excel in their careers.

Global Perspective: With a global outlook, Deakin University offers Bachelor of Communication (Digital Media) students opportunities to explore international perspectives and trends in digital media. The curriculum incorporates global case studies, cross-cultural communication strategies, and international digital platforms. Students can participate in study abroad programs, international internships, or virtual collaborations with overseas institutions, gaining valuable insights into global digital media practices. This global perspective equips graduates to work effectively in multicultural environments and seize opportunities in the global digital economy.

Pollster Education

Location

Burwood (Melbourne), Waurn Ponds (Geelong)

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

AUD 35400

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
  • TOEFL: Overall score of 79 with a minimum of 21 in each section.
  • PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

Deakin University provides an array of scholarships designed to recognize and reward academic excellence, leadership potential, and specific fields of study. 

Deakin International Scholarship: This scholarship is available to high-achieving international students applying for undergraduate and postgraduate coursework programs. It provides a partial tuition fee waiver, making Deakin's quality education more affordable.

Deakin Vice-Chancellor's International Scholarship: This scholarship is awarded to exceptional international students who have demonstrated academic excellence. It covers a significant portion of tuition fees, enhancing the value of a Deakin education.

Deakin STEM Scholarship: For students pursuing science, technology, engineering, or mathematics (STEM) programs, this scholarship recognizes and rewards their dedication to these fields. It provides financial support to help students achieve their STEM-related academic goals.

Regional Scholarships: Deakin University is supporting students from specific regions, including South Asia, Southeast Asia, Latin America, and the Middle East. These regional scholarships provide financial assistance to students from these areas to enhance their educational experience at Deakin.

Faculty-specific Scholarships: Deakin offers scholarships tailored to different faculties and areas of study, such as business, health, and arts and education. These scholarships are designed to reward academic excellence and dedication to specific fields.

Sports Scholarships: Deakin recognizes the value of sports and provides scholarships to talented athletes who wish to balance their education with competitive sports.

Graduates of Deakin University’s Bachelor of Communication (Digital Media) program are equipped with a diverse skill set that prepares them for various exciting career opportunities in the dynamic field of digital media. The program emphasizes both theoretical knowledge and practical skills, ensuring graduates are ready to meet the demands of the digital age. 

Digital Content Creator/Producer: Digital content creators produce multimedia content for online platforms, including videos, podcasts, articles, and interactive media. They conceptualize, script, shoot, and edit content to engage audiences and enhance brand visibility.

Social Media Manager/Strategist: Social media managers develop and implement strategies to build and manage brands' social media presence. They create content calendars, engage with followers, analyze performance metrics, and optimize campaigns across various social platforms.

User Experience (UX) Designer: UX designers focus on enhancing user satisfaction by improving the usability, accessibility, and interaction experience of digital products and services. They conduct user research, design wireframes and prototypes, and collaborate with developers to create intuitive digital interfaces.

Digital Marketing Specialist: Digital marketing specialists leverage digital channels such as websites, social media, email, and search engines to promote brands and products. They develop and execute digital marketing campaigns, analyze data to optimize performance, and implement SEO and SEM strategies.

Web Developer/Designer: Web developers and designers create and maintain websites, ensuring they are visually appealing, user-friendly, and functional. They use programming languages, content management systems (CMS), and design software to build responsive websites that meet client or organizational needs.

Interactive Media Developer: Interactive media developers design and develop multimedia applications, games, simulations, and interactive experiences for web and mobile platforms. They combine artistic creativity with technical skills to engage users and deliver immersive digital experiences.

Digital Strategist: Digital strategists analyze market trends and consumer behavior to develop comprehensive digital strategies for organizations. They align digital initiatives with business objectives, oversee digital campaigns, and identify opportunities for innovation and growth.

Content Strategist/Manager: Content strategists plan, create, and manage content across digital platforms to attract and engage target audiences. They develop content calendars, oversee content production, ensure consistency in messaging, and optimize content for SEO and audience engagement.

Media Planner/Buyer: Media planners and buyers strategize and purchase advertising space across digital channels, including display ads, video ads, and sponsored content. They analyze audience demographics, negotiate ad placements, and monitor campaign performance to maximize ROI.

Digital Consultant/Freelancer: Some graduates choose to work independently as digital consultants or freelancers, offering specialized services such as digital strategy development, content creation, social media management, or UX/UI design to clients across industries.


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