Master of Finance
The Master of Finance program at Deakin University is renowned for its holistic approac...
Bachelor of Communication (Advertising)
Burwood(Melbourne), Waterfront (Geelong)
INTAKE: Mar, Jul & Nov
Program Overview
Deakin University, located in Victoria, Australia, is renowned for its innovative approach to education and commitment to preparing students for successful careers. The Bachelor of Communication (Advertising) program at Deakin is designed to equip students with the skills and knowledge needed to thrive in the dynamic field of advertising. It combines practical experience with theoretical understanding, ensuring graduates are well-prepared for the industry.
Curriculum: The curriculum of the Bachelor of Communication (Advertising) program at Deakin University is comprehensive and industry-relevant. It covers essential topics such as advertising theory, digital marketing, consumer behavior, brand management, and campaign planning. Students also engage in hands-on projects and internships, gaining practical experience in creating effective advertising campaigns. The program is structured to foster creativity, critical thinking, and strategic communication skills, essential for succeeding in today's competitive advertising landscape.
Research Focus: Deakin University emphasizes research-led teaching, integrating the latest developments and insights from the advertising industry into its curriculum. Faculty members are actively involved in research projects that explore emerging trends in advertising, consumer psychology, digital media, and marketing communication strategies. Students have opportunities to participate in research initiatives, allowing them to contribute to advancements in the field while gaining valuable research skills.
Industry Engagement: Deakin University maintains strong ties with the advertising industry, providing students with numerous opportunities for industry engagement. The Bachelor of Communication (Advertising) program features guest lectures from industry professionals, networking events, and collaborations with advertising agencies. Students benefit from real-world projects and internships that enable them to build professional connections and gain firsthand experience of industry practices. These collaborations ensure graduates are well-connected and sought after by employers in the advertising sector.
Global Perspective: With a commitment to fostering a global perspective, Deakin University offers students in the Bachelor of Communication (Advertising) program opportunities to broaden their horizons through international study tours, exchange programs, and overseas internships. The curriculum integrates global case studies and examples, preparing students to work in diverse cultural contexts and understand international trends in advertising and marketing. This global outlook enhances graduates' competitiveness in the global job market and equips them to navigate the complexities of a multicultural industry landscape.
Location
Burwood(Melbourne), Waterfront (Geelong)
Score
IELTS 6
Tuition Fee
AUD 35400
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 with a minimum of 21 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Deakin University provides an array of scholarships designed to recognize and reward academic excellence, leadership potential, and specific fields of study.
Deakin International Scholarship: This scholarship is available to high-achieving international students applying for undergraduate and postgraduate coursework programs. It provides a partial tuition fee waiver, making Deakin's quality education more affordable.
Deakin Vice-Chancellor's International Scholarship: This scholarship is awarded to exceptional international students who have demonstrated academic excellence. It covers a significant portion of tuition fees, enhancing the value of a Deakin education.
Deakin STEM Scholarship: For students pursuing science, technology, engineering, or mathematics (STEM) programs, this scholarship recognizes and rewards their dedication to these fields. It provides financial support to help students achieve their STEM-related academic goals.
Regional Scholarships: Deakin University is supporting students from specific regions, including South Asia, Southeast Asia, Latin America, and the Middle East. These regional scholarships provide financial assistance to students from these areas to enhance their educational experience at Deakin.
Faculty-specific Scholarships: Deakin offers scholarships tailored to different faculties and areas of study, such as business, health, and arts and education. These scholarships are designed to reward academic excellence and dedication to specific fields.
Sports Scholarships: Deakin recognizes the value of sports and provides scholarships to talented athletes who wish to balance their education with competitive sports.
Graduates of Deakin University's Bachelor of Communication (Advertising) program are well-equipped to pursue diverse and rewarding careers in the dynamic field of advertising. The program prepares students with a blend of practical skills and theoretical knowledge essential for success in various roles within the advertising industry.
Advertising Specialist: As advertising specialists, graduates can work in advertising agencies, media companies, or marketing departments of corporations. They conceptualize, plan, and execute advertising campaigns across various platforms, including digital, print, television, and social media.
Media Planner/Buyer: Graduates can specialize in media planning and buying, where they strategize and purchase advertising space or airtime to reach target audiences effectively. They analyze market trends, consumer behavior data, and media performance metrics to optimize advertising campaigns.
Creative Director/Copywriter: Those with a flair for creativity can pursue roles as creative directors or copywriters in advertising agencies. They develop compelling concepts, messages, and visual elements for advertisements that resonate with consumers and effectively communicate brand messages.
Digital Marketing Specialist: With the increasing importance of digital platforms, graduates can specialize in digital marketing roles. They leverage online channels such as social media, search engine marketing (SEM), and content marketing to enhance brand visibility and engagement.
Brand Manager: Brand managers oversee the development and execution of brand strategies to strengthen brand equity and market positioning. They collaborate closely with advertising teams to ensure consistent messaging and brand alignment across all marketing channels.
Market Research Analyst: Graduates can pursue careers as market research analysts, where they analyze consumer insights, market trends, and competitive landscapes to inform advertising strategies. They conduct surveys, focus groups, and data analysis to guide decision-making and optimize campaign effectiveness.
Public Relations Specialist: Some graduates may choose to specialize in public relations (PR), managing communication between organizations and their target audiences. They develop PR campaigns, handle media relations, and manage crisis communications to enhance brand reputation.
Account Executive/Manager: In advertising agencies, graduates can work as account executives or account managers, serving as liaisons between clients and agency teams. They manage client relationships, coordinate project timelines, and ensure the successful execution of advertising campaigns.
