Bachelor of Business (Sport Management)

Burwood (Melbourne)

 

INTAKE: Mar & Jul

Program Overview

Deakin University, established in 1974, is renowned for its commitment to innovation, research excellence, and preparing students for successful careers in various fields. The Bachelor of Business (Sport Management) program at Deakin is designed to equip students with the knowledge and skills necessary to thrive in the dynamic and growing sports industry. It combines business fundamentals with specialized knowledge in sports management, preparing graduates for roles in sports administration, event management, marketing, and more.

Curriculum: The curriculum integrates core business subjects such as accounting, marketing, management, economics, and business law with specialized courses in sport management. Students study topics specific to the sports industry, including sports marketing, sports finance, sports governance, event planning, athlete management, and sports law. Practical components such as case studies, simulations, and industry projects provide students with hands-on experience and skills applicable to real-world sports management scenarios.

Research Focus: While the Bachelor of Business (Sport Management) program primarily focuses on practical application and industry relevance, students have opportunities to engage with research through coursework projects and collaboration with faculty on sports-related research initiatives. Faculty members actively contribute to research in sports management, enhancing the quality of education and preparing students to integrate research insights into their professional practices.

Industry Engagement: The program promotes industry engagement through partnerships with sports organizations, governing bodies, event management companies, and sports marketing agencies. Students benefit from guest lectures, industry panels, networking events, and opportunities for internships or work placements that provide firsthand exposure to industry practices and trends. Industry partnerships also inform curriculum development, ensuring students graduate with skills that are highly valued by employers in the sports industry.

Global Perspective: Deakin University fosters a global perspective in the Bachelor of Business (Sport Management) program by offering international study opportunities, exchange programs, and global learning experiences. Students gain exposure to global sports markets, international sports events, and cultural diversity in sports management practices. Global perspectives are integrated into coursework through case studies of global sports brands, discussions on international sports governance, and projects that require students to analyze sports business strategies within a global context.

Pollster Education

Location

Burwood (Melbourne)

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

AUD 38400

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
  • TOEFL: Overall score of 79 with a minimum of 21 in each section.
  • PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

Deakin University provides an array of scholarships designed to recognize and reward academic excellence, leadership potential, and specific fields of study. 

Deakin International Scholarship: This scholarship is available to high-achieving international students applying for undergraduate and postgraduate coursework programs. It provides a partial tuition fee waiver, making Deakin's quality education more affordable.

Deakin Vice-Chancellor's International Scholarship: This scholarship is awarded to exceptional international students who have demonstrated academic excellence. It covers a significant portion of tuition fees, enhancing the value of a Deakin education.

Deakin STEM Scholarship: For students pursuing science, technology, engineering, or mathematics (STEM) programs, this scholarship recognizes and rewards their dedication to these fields. It provides financial support to help students achieve their STEM-related academic goals.

Regional Scholarships: Deakin University is supporting students from specific regions, including South Asia, Southeast Asia, Latin America, and the Middle East. These regional scholarships provide financial assistance to students from these areas to enhance their educational experience at Deakin.

Faculty-specific Scholarships: Deakin offers scholarships tailored to different faculties and areas of study, such as business, health, and arts and education. These scholarships are designed to reward academic excellence and dedication to specific fields.

Sports Scholarships: Deakin recognizes the value of sports and provides scholarships to talented athletes who wish to balance their education with competitive sports.

Graduates of Deakin University's Bachelor of Business (Sport Management) program are well-prepared for diverse and dynamic career opportunities within the sports industry. 

Sports Event Manager: Graduates can work as sports event managers, organizing and coordinating sports events such as tournaments, championships, and corporate sports outings. They oversee logistics, manage budgets, coordinate with venues and vendors, and ensure events run smoothly to enhance spectator experience and meet client objectives.

Sports Marketing Manager: Graduates can pursue careers as sports marketing managers, developing and implementing marketing strategies to promote sports teams, events, or sports-related products and services. They conduct market research, plan advertising campaigns, negotiate sponsorships, and manage social media and digital marketing initiatives to enhance brand visibility and engagement.

Athlete Manager/Agent: Graduates can work as athlete managers or agents, representing professional athletes and negotiating contracts with teams, sponsors, and endorsements. They provide career guidance, manage public relations, and advocate for their clients' interests to maximize career opportunities and financial earnings.

Sports Facility Manager: Graduates can work as sports facility managers, overseeing the operations and maintenance of sports venues such as stadiums, arenas, or recreational centers. They manage facility staff, coordinate bookings, ensure compliance with safety regulations, and optimize facility usage to meet community or organizational needs.

Sports Business Consultant: Graduates with strong analytical and business skills can work as sports business consultants, providing strategic advice and solutions to sports organizations, clubs, or governing bodies. They analyze financial performance, recommend operational improvements, and advise on revenue generation strategies to enhance organizational efficiency and sustainability.

Sports Development Officer: Graduates can work as sports development officers in government agencies, non-profit organizations, or sports federations. They design and implement programs to promote participation in sports, develop talent pathways, and support grassroots sports initiatives to foster community engagement and athlete development.

Sports Sponsorship Coordinator: Graduates can work in sports sponsorship roles within corporations, agencies, or sports organizations. They identify sponsorship opportunities, negotiate sponsorship agreements, and manage relationships with sponsors to secure funding and support for sports events, teams, or initiatives.

Sports Media and Communications Specialist: Graduates can work in sports media and communications, covering sports news, producing content for sports websites, broadcasting networks, or sports teams. They write articles, conduct interviews, create multimedia content, and manage social media platforms to engage audiences and enhance brand reputation.


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