Master of Finance
The Master of Finance program at Deakin University is renowned for its holistic approac...
Bachelor of Marketing (Psychology)
Burwood (Melbourne)
INTAKE: Mar & Jul
Program Overview
The Bachelor of Marketing (Psychology) program at Deakin University, if it existed, would likely integrate principles from both marketing and psychology disciplines. This interdisciplinary approach would aim to equip students with a deep understanding of consumer behavior, market trends, and psychological factors influencing consumer decisions. The program would likely emphasize practical skills in marketing strategies, market research, and psychological theories applicable to consumer insights and behavior analysis.
Curriculum: The curriculum would encompass core courses in marketing fundamentals such as marketing management, consumer behavior, branding, digital marketing, and market research methods. It would also include psychology courses focusing on cognitive psychology, social psychology, behavioral economics, and psychological research methods relevant to marketing applications.
Research Focus: Students would engage in research projects exploring the intersection of marketing and psychology. They would investigate topics such as consumer motivation, perception, decision-making processes, advertising effectiveness, and the psychological impact of marketing campaigns. Research projects would involve qualitative and quantitative methods to analyze consumer behavior and preferences.
Industry Engagement: The program would foster industry engagement through partnerships with marketing agencies, corporations, market research firms, and consumer goods companies. Students would participate in internships, industry projects, and case competitions to gain practical experience and apply theoretical knowledge in real-world marketing scenarios. Guest lectures and networking events would provide opportunities to interact with industry professionals and gain insights into current marketing practices.
Global Perspective: To prepare students for global markets, the program would incorporate a global perspective. This might include international case studies, cross-cultural consumer behavior analysis, and opportunities for international exchanges or study abroad programs. Students would develop an understanding of global marketing trends, cultural influences on consumer behavior, and strategies for entering and competing in international markets.
Location
Burwood (Melbourne)
Score
IELTS 7
Tuition Fee
AUD 38400
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 7.0 with a minimum of 7.0 in each component.
- TOEFL: Overall score of 79 with a minimum of 21 in each section.
- PTE (Pearson Test of English): Overall score of 65 with a minimum of 65 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Deakin University provides an array of scholarships designed to recognize and reward academic excellence, leadership potential, and specific fields of study.
Deakin International Scholarship: This scholarship is available to high-achieving international students applying for undergraduate and postgraduate coursework programs. It provides a partial tuition fee waiver, making Deakin's quality education more affordable.
Deakin Vice-Chancellor's International Scholarship: This scholarship is awarded to exceptional international students who have demonstrated academic excellence. It covers a significant portion of tuition fees, enhancing the value of a Deakin education.
Deakin STEM Scholarship: For students pursuing science, technology, engineering, or mathematics (STEM) programs, this scholarship recognizes and rewards their dedication to these fields. It provides financial support to help students achieve their STEM-related academic goals.
Regional Scholarships: Deakin University is supporting students from specific regions, including South Asia, Southeast Asia, Latin America, and the Middle East. These regional scholarships provide financial assistance to students from these areas to enhance their educational experience at Deakin.
Faculty-specific Scholarships: Deakin offers scholarships tailored to different faculties and areas of study, such as business, health, and arts and education. These scholarships are designed to reward academic excellence and dedication to specific fields.
Sports Scholarships: Deakin recognizes the value of sports and provides scholarships to talented athletes who wish to balance their education with competitive sports.
Graduates of a hypothetical Bachelor of Marketing (Psychology) program at Deakin University would possess a unique blend of marketing skills and psychological insights, making them well-equipped for various career paths in consumer behavior analysis, market research, branding, and more.
Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data on consumer preferences, market trends, and competitor strategies. They use psychological theories to interpret consumer behavior and provide insights that inform marketing strategies and product development.
Consumer Insights Specialist: Those interested in understanding consumer motivations and preferences can pursue careers as consumer insights specialists. They conduct qualitative and quantitative research to uncover consumer insights, identify target audiences, and optimize marketing campaigns to resonate with consumer psychology.
Digital Marketing Specialist: Graduates can specialize in digital marketing roles, leveraging psychological principles to design and implement digital campaigns that drive consumer engagement and conversions. They analyze online behavior, optimize user experiences, and use data-driven strategies to enhance marketing performance.
Brand Manager: Those with a passion for brand development can work as brand managers. They oversee brand strategies, positioning, and messaging, incorporating psychological principles to build strong emotional connections with consumers and enhance brand loyalty.
Advertising Account Executive: Graduates can pursue careers as advertising account executives, collaborating with clients and creative teams to develop advertising campaigns that resonate with target audiences. They apply psychological insights to craft compelling messages and ensure campaign effectiveness.
Marketing Consultant: Those with a broad understanding of marketing and consumer psychology can work as marketing consultants. They advise businesses on marketing strategies, market positioning, and customer relationship management, helping clients achieve their marketing objectives and enhance brand performance.
Social Media Analyst/Strategist: Graduates can specialize in social media roles, analyzing user behavior and trends on social platforms to optimize content strategies and engagement tactics. They apply psychological theories to understand social media dynamics and create impactful campaigns.
Product Development Manager: Those interested in product innovation and consumer preferences can work as product development managers. They use psychological insights to identify market opportunities, conduct product testing, and refine product features to meet consumer needs and preferences.
Market Planner/Strategist: Graduates can work as market planners or strategists, developing comprehensive marketing plans based on consumer research and market analysis. They apply psychological theories to forecast market trends, segment target audiences, and allocate marketing resources effectively.
